With the deprecation of third-party cookies entering the final phase in 2024, marketers who rely on these to measure the effectiveness of their campaigns and reach audiences are set to face a major challenge. According to Econsultancy’s Future of Marketing survey, only 8% of marketers say they are ‘fully prepared’ for the demise of third-party cookies.

Covering the latest industry trends and developments, this webinar will examine:

  • The changing digital marketing measurement landscape
  • How marketers can prepare for a future without third-party cookies and explore new ways to measure the effectiveness of their campaigns
  • Developing an effectiveness framework
  • Reaching audiences and driving effectiveness through creative, optimisation and targeting

The webinar will be hosted by Econsultancy Senior Analyst Lynette Saunders and will draw on insights from Econsultancy’s best practice research into measuring and driving digital marketing effectiveness.

Register now