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    Ask.com gets returns from NASCAR advertising

    Microsoft's new search engine Bing has been aggressively trying to scrape away at Google's search dominance with a $100 million advertising campaign, but Ask.com has found traction betting a smaller ad budget on the racetrack.

    Since last December, Ask has put nearly all of its marketing resources into NASCAR sponsorships and events. And early returns show that the strategy appears to be working.

    Read more...

    Posted 06 July 2009 22:04pm by Meghan Keane

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    User Experience Buyer’s Guide 2009 packshot

    User Experience Buyer’s Guide 2009

    An invaluable resource for those who are looking for user experience expertise, with profiles of 26 agencies specialising in usability and accessibility. With a focus on the UK market, the report covers the latest market trends and contains useful advice for those seeking a supplier. 

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