Learn how to improve your digital marketing and e-commerce. Our members have access to expert advice, digital marketing training, research and guides to help you develop successful internet marketing strategies and effective online marketing campaigns. Join in 2 minutes and get started »
Browse site by topic or sector:
- Accessibility
- Affiliate Marketing
- Business to Business
- Comparison Engines
- Content Management
- Ecommerce
- Email Marketing
- Hosting & Managed Services
- IPTV
- Lead Generation
- Legal Issues Online
- Mobile Internet
- Multichannel Marketing
- Online Advertising
- Online Copywriting
- Online Customer Service
- Online PR & Social Media
- Online Surveys & Research
- Search Marketing - Organic/Natural (SEO)
- Search Marketing - Paid (PPC)
- Site Monitoring & Testing
- Site Search & Merchandising
- Social Networks & Online Communities
- Strategy & Planning
- User Experience & Usability
- Web Analytics & Optimisation
- Web Design
- Web Project Management
Q&A: Dennis Mortensen on Yahoo Analytics
Dennis Mortensen has worked in the analytics, optimization and online marketing industry since 1996. He is an Associate Web Analytics Instructor at the University of British Columbia, the Author of data driven insights with Yahoo! Web Analytics, and a frequent speaker on the subject of analytics and online marketing.
Mortensen joined up IndexTools in 2004 and worked as COO until the company was acquired by Yahoo! Inc., in May 2008. Today he is the Director of Data Insights at Yahoo! and sits on the Board of Directors at the Web Analytics Association. He also writes the popular analytics blog, VisualRevenue.com/blog.
I caught up with Mortensen to discuss the current state of analytics, how Yahoo fits in and why people should stop comparing Yahoo's analytics product with Google's.
Also in the Blog:
Amazon StorefrontIs it something like this? http://www.amazonservices.com/content/webstore-by-amazon.htm?id=hm1 ... |
Matthew Curry
Bronze Head of New Media at Wiltshire Farm Foods |
about 6 hours ago |
Also in the Forum:
Emerging Approaches to Getting Better Customer & Brand Insight from Online Data
Powerpoint presentation from Econsultancy CEO Ashley Friedlein from keynote presentation given at WebTrends Engage conference in London October 2009.
37-slide presentation looks at emerging approaches to getting better customer and brand insight from online data.
Recently published:
Events and Training coming up soon:
