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    The rules of email engagement: part two

    A couple of weeks ago I posted a piece on the rules of email engagement, very much laying out fairly broad thoughts on the subject.

    Now I want to follow up with a more pointed ‘plan’ that, if followed, will ensure a virtuous spiral of engagement and increased ROI...

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    Posted 09 February 2010 10:26am by Matthew Kelleher

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    Online Media Buyers

    Hi Richard, You might not even need one.  Send me an email with more details on what you're tryin...

    Denis Kondopoulos Denis Kondopoulos
    Bronze Technical Project Manager (MBA, MBCS, CITP, CEng) at Naxtech.com
    about 13 hours ago

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    Marketing Budgets 2010

    Marketing Budgets 2010

    The Marketing Budgets 2010 Report, produced in association with ExactTarget, covers effectiveness, measurement and allocation of budgets, and looks at differences between “traditional” and digital marketing investment. It also compares different online and offline channels individually, in terms of where companies are investing and the ability to measure ROI.

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