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    The Water Bobble: Filtered water. Pure and Simple.

    At SxSW this year, there is branding as far as the eye can see. If it's not a sponsored panel or a sidewalk branded by Whrrl, it's free Zone bars or Tungle coffee-cup holders for your Starbucks coffee.

    But there's one item launching here that isn't pushing its brand on people. And the unique but simple design of this product actually provides better branding than a logo. Your probably haven't seen a Bobble self-filtering water bottle yet, but that should change soon. 

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    Posted 13 March 2010 21:02pm by Meghan Keane

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    Social Media: PR or Marketing?

    Personaly, I think it should sit within Customer Service :-)

    		 Matthew Curry Matthew Curry
    Bronze Head of New Media at Wiltshire Farm Foods     		37 minutes ago

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    Email Marketing Census 2010

    Email Marketing Census 2010

    The fourth annual Email Marketing Industry Census, sponsored by Adestra, looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.

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