JetBlue gives away 1,000 tickets on Twitter
Twitter seems to be one of the first places disgruntled flyers turn when they think an airline has done them wrong. But that doesn't mean the airlines don't love Twitter.
When it came time to celebrate its 10th anniversary, U.S.-based airline JetBlue turned to the popular social media hub and its more than 1.6m followers.
Digital Nuts: the winners of London's newest poker event
On Wednesday night Econsultancy hosted its inaugural poker
tournament, called Digital Nuts. It was a great event, if we ignore the
fact that nobody at this end made it onto the final table!
The game was Texas Hold ‘Em, and it turns out that the internet industry knows how to play it. There were five tables, 50 players and a £2,000 prize pool up for grabs.
Can Microsoft persuade users to switch to Bing?
Microsoft is launching a TV ad campaign this week to attempt to persuade web users to make the switch from Google to Bing.
After seeing the Bing ad, which attacks the 'information overload' of Google's results, presumably a few Google users will be persuaded to give Bing a try, but will they be impressed enough to stick with it?
Judging by some user testing I've seen, it will take a lot more from Bing to get users to make the switch...
Why behavioural targeting is not the be all and end all
With many high-profile cases of behavioural targeting going awry, too many digital advertisers are seeing behavioural targeting as the be all and end all of their campaigns.
Is Twitter any use for retailers?
The growing popularity of Twitter has lead thousands of businesses to launch profiles, and there is no surer way for a company to be seen as ‘not getting it’ as to not be tweeting.
In March the UK’s Daily Telegraph reported that 700,000 businesses in the UK had active accounts. and across the blogosphere and in company boardrooms the platform is being breathlessly talked up as the future of online customer communication.
But, hyperbole aside, how well does Twitter work as a channel for reaching customers and generating sales?
Pink Floyd tracks: goodbye cruel (digital) world?
Interested in taking a trip back to the 1960s and 70s? You had better download individual tracks of your favorite Pink Floyd songs quickly.
Thanks to a High Court ruling that gave Pink Floyd a small victory over record label EMI in a battle over millions in royalties, individual tracks of the legendary rock band's music could potentially leave the digital world at some point.
National Trust: iPhone app review
The National Trust has just released an iPhone app which pinpoints properties and places of interest near the user's location, something which could be a good way for the Trust to attract more casual visitors to its sites.
I've been trying out the app...
Google Reader Play shows a possible side benefit of the iPad: cleaner web browsing
With the upcoming launch of Apple's iPad, publishers have been rushing to debut new digital designs for their publications. But one thing has been overlooked: many of these changes could be beneficial to PCs.
This week, Google has unveiled a new addition to its RSS reader functionality: Google Reader Play. The new interface is optimized to display content on the iPad. But it also provides a great option for viewing content on the PC.
Work in Human Resources? Know digital? Think again...
Earlier this week, Econsultancy’s UK Research Director explored the increasingly apparent permeation of digital within different organisational disciplines.
Following a recent roundtable event held by Econsultancy, one of the areas where we have found this to be more obvious than most is within Human Resources.
Media Summit: Consumers are king. But advertisers don't always pay attention.
For many publishers — both online and off — content runs their business strategy. As Rupert Murdoch recently said, “Content is not just king. It is the emperor of all things electronic.” But a good point came up at Digital Hollywood's Media Summit in New York this week: it's consumers that you're trying to reach with that content. And businesses need to pay a lot more attention to the consumer if they want to increase revenues and find successful ad models today.
Websites vs Facebook Pages: which URL should you promote? 
10 heinous usability crimes committed by Playmobil
Google
Graham Charlton
Strategy & Planning
