Omo follows customers home with GPS-enabled products
Privacy advocates may not be happy with brands tracking consumers online, but a Brazilian detergent brand is set to begin tracking customers in the real world. Starting next week, Omo is embedding 50 detergent boxes with GPS devices as part of a new video camera giveaway.
The campaign is sure to get Omo lots of attention, but the amount of privacy concessions necessary to make it all happen could prohibit GPS-enabled products from becoming a widely used marketing strategy.
Marketers are downloading data on 100 million Facebook users
Facebook's privacy woes continue. This week a man harvested and published the profile details of 100 million Facebook users. If that weren't bad enough, he then made the file available for free download. You'd think that a lot of companies would be interested in acquiring such data. And you'd be right.
But this is less a case of nefarious marketing tricks than a factor of Facebook's privacy settings. And things are only going to get worse as Facebook grows.
MP demonstrates zero understanding of search engines
In a surprising move, an MP revealed today that he doesn't understand the internet that well.
According to the BBC: "Four government departments spent almost £6m ensuring their websites appeared on search engine results pages in the last two financial years, according to newly released figures."
So far, so meh. Organisations spend money on online marketing. Shock horror.
Top five criteria affiliates analyze in affiliate programs
Whether you're an affiliate (aka publisher) or a merchant (aka advertiser), understanding how other affiliates prioritize various factors related to affiliate programs is important. In this post I'll share findings of a poll I ran for three months on my blog.
Ten steps to great CRM
One of the main goals of multichannel is to provide great customer service at all
levels. Correctly implemented CRM will enhance your business and
reputation, but in order to implement effective new ways of interacting with your customers across multiple
channels you may be looking at a complete organisational shift, in effect moving from
provider to service.
A strategic business change at this level isn’t always easy, but there are ways to minimize the stress and align your company philosophy so that you can really deliver for your customer.
Is Google planning to kill SEO?
One of the best ways to drive traffic to your site is by link-building. All over the world experts spend hours rifling through analytics for
likely linking targets, while writers take extra care to add in as many
blue words as possible in the hope of a little linklove reciprocation.
It’s often a major aspect of the job for anyone who works online, and can be something of a labour of love.
Of course, there’s no solid, standard way of linking out. If only there was a dedicated expert body who could help out.
Someone like Google maybe?
Five ways to ruin your website
Go and look at your Facebook page. Go on, right now. And don’t pretend
you haven’t got one, we’ve been watching you and we know you spend six
hours a day playing Mafia Wars.
OK, so what do you notice about it?
How about cleanliness? Facebook takes a lot of flak, but one thing it does well is design.
Recently we’ve started to see the introduction of customer landers, backgrounds and headers, but even these are worked into the basic layout.
You can have a hundred boxes on Facebook and it will remain a clean, clear masterclass in whitespace management.
One of the main reasons it managed to crush the crazed glittery-zwinky world of MySpace is that it doesn’t ever make your eyeballs catch fire. Anyone can use it easily.
Now let’s have a look at your website...
Behavioural advertising can be a win-win for consumers and advertisers
Behavioural targeting has always been a hot topic as marketers constantly strive to understand exactly who’s interested in their product and exactly when they’re ready to buy.
Innovations in technology and onsite analytics allow marketers to tailor their online ads based on consumers’ behaviour. However, critics of behavioral advertising believe it is invasive and unethical and can become quite worrying for consumers who believe advertisers have their personal data.
However, if privacy issues can be addressed correctly, targeting provides benefits for consumers, advertisers, and publishers.
Google: the search party ain't over
Are Google's best days behind it? The company may be one of the most recognized brands on the internet, and one of the most important technology companies in the world, but Google isn't quite growing like a weed anymore.
That gives analysts and pundits plenty of ammunition to ask whether Google's future is less bright than its past. Fortune is the latest publication to promote the notion that "the search party is over" for the Mountain View search giant.
Online advertising stands to gain if Congress lifts online gambling restrictions in the U.S.
The digital advertising rebound may soon have an ace up its sleeve. Congress is on track to retract its ban on internet gambling. The taxes from such a move could send the government as much as $42 billion over the next 10 years. Digital publishers stand to gain a lot from those winnings as well.
Does newspaper advertising beat social media?
Social media monitoring: time to say 'sod it'?
Ten ways to advertise your business on Facebook
Google
Graham Charlton
Strategy & Planning
