As influencer marketing gets more sophisticated (and expensive), the demand for reliable measurement of ROI is increasing rapidly.
Are you measuring the value of your efforts the right way?
Shoppers are interacting with more touchpoints across more marketing channels and devices than ever before.
But which of these is having the biggest impact on consumer choice, and how are Britain’s favourite brands making the most of it?
Using customer segmentation and attributed reporting together allows you to gain greater insight into what drives your customers to purchase.
This is crucial information in a world where paths to conversion are so complex.
Whilst multi-device consumption is quite typical, for a marketer these usage patterns can be difficult to navigate and gaining a clear view of the user journey can be challenging.
So, how to improve cross-device measurement and deliver a seamless brand experience, with relevant, timely messages to audiences across all screens?
I recently spoke to top retail brands about their experience with attribution and one of the comments was particularly pertinent.
Marketers continue to be ambitious with creative digital campaigns and cross-device usability as new technologies emerge, but many still don’t truly understand which channels are actually working.
Attribution may not be the most exciting subject, but measuring the success of your marketing channels should play an integral role in your marketing strategy.
Don’t take my word for it – top brands successfully riding the omnichannel wave are proving that it works.
91% of marketers understand the value of attribution, yet many of the conversations I have suggest that most of them are struggling to justify spend on attribution technology internally.
Best-practice SEO has experienced many incarnations, ever-changing in response to algorithm updates and always at the mercy of Google’s spam-master.
It’s a well-known fact that Google has become increasingly intolerant to the implementation of manufactured links and require sites to have quality links from relevant and authoritative sources.
In this post we’ll look at how Linking Domain Authority can affect the Domain Authority of a URL, and essentially ranking position as a result.
From this we can provide a reference point for optimal link distribution.