Africa

How VoD is becoming the video consumption method of choice across the world

The Demographics and Technology Adoption section of our Internet Statistics Compendium saw some fascinating video-related data hit its pages in this month’s update.

As usual, we have collected the best bits from our own in-house research, as well as trends we’ve published in collaboration with other research houses and the most insightful freely available digital stats from around the web.

Why Facebook bought WhatsApp

A lot of people wondered why Facebook paid so much money for WhatsApp.

WhatsApp is 100% social, and you don’t have companies in your phone book. Many companies and online services would love to send you messages in your WhatsApp box while it’s free messaging. But they can’t.

What if customers could drop their mobile number at any online site or mobile app via their Facebook login and stay in control over the permission they gave you as a service?

Customers can even withdraw their permission before you even send a message. This is my take on what Facebook could do.

Bitcoin, mobile payments and the future of money

Money is changing, with a range of innovative new technologies looking to disrupt the established financial structures.

Chief among these are the crypto-currencies such as Bitcoin.  

But what are they, where did they come from, and are they really a threat to the traditional monetary system?

Mobile marketing lessons from the Nest Labs success story

Nest Labs meteoric rise to $3.2bn acquisition by Google in three years has been powered by three principles you can apply to your mobile marketing.

Nest Labs is a Silicon Valley based disruptor dedicated to ‘transforming people’s lives’ with connected devices for the home that are both rational and emotional.

Founded by Tony Faddell, ex-Apple iPod lead inventor, Nest has been acquired by Google for $3.2bn. It has launched two products to date: the Next Learning thermostat and Nest Protect smoke alarm.

The smoke detector has to be one of the most ugly, unloved, annoying (but important) household devices we have around us. And Nest reinvented it…

The Nest Protect is a smart smoke detector and the principles of its design, user interface and concept speaks to three key best practices in Mobile development.

It’s a case study in considered care and empathy. They’ve produced a wonderful, differentiated product in a commoditized market that justifies its price premium.