As the technology catches up to ambitions, Digital Shift looks at developments in the area of ‘T-commerce’, the integration of commerce opportunities into TV content that allows viewers to buy products that they see in programming as they watch. This section covers the latest ‘shoppable TV’ announcements from Netflix, Amazon and YouTube. It also examines what we can learn from the latest innovations in the fashion category and the story of Shein, one of the fastest-growing ecommerce businesses in the world.