Personal cloud is a phrase I have heard being used for several years now. The image I have is a virtual storage cloud that contains all of your proprietary data through applications like Dropbox, Evernote and Google Drive.
From what I’ve recently learned, this notion only scrapes the surface of both what is possible and what is unfolding right now.
The reason this is such a big deal is because it turns today’s data model on its head.
A plethora of big businesses today have many a zero added to the asset column of their balance sheets due to the vast quantities of personal data that they own relating to their users or customers.