State of Marketing Automation in Australia & New Zealand

State of Marketing Automation in Australia & New Zealand

Event Details

Date
July 26 2017 (11:30am – 12:30pm SGT)
Venue
Online (APAC time zone)
Duration
About 1 hour

Sorry, bookings for this event are now closed.

Overview

This webinar will highlight results from Econsultancy's first State of Marketing Automation in Australia and New Zealand report, published in association with Oracle Marketing Cloud. The report evaluates current adoption levels, tools and processes employed as well as barriers to effective use of marketing automation. Some key insights from the research include:

  • The majority of companies are choosing to manage their marketing automation in-house
  • A capability gap is hampering the potential of marketing automation
  • There's a pressing need for data unification
  • Cloud-based SaaS platforms lead the way at an enterprise level

The live session will be hosted by Jeff Rajeck, Research Analyst, APAC at Econsultancy and Nick Dennis, Presales Director, ANZ at Oracle Marketing Cloud.

Webinar done in collaboration with: OMC 

FAQ:

I'm not an Econsultancy subscriber, can I join?

Ans: You sure can. The sessions are complimentary for existing customers and new friends.

Will the session be recorded?

Ans: Yes! We record all of our webinars, and we'll send out a link to the recording the following week.

What if I register but can't make it?

Ans: It's all good. We'll send a follow-up with key takeaways and a link to the recording.

Can I ask questions?

Ans: Absolutely! This session is for you. Bring your questions and participate during Q&A.

Program

3:30pm (New Zealand) / 1:30pm (Australia-AEST) / 11:30am (Singapore, Malaysia, Philippines & Hong Kong) / 10:30am (Thailand & Indonesia) / 9:00am (India)

Speakers' and panelists' profiles

Jeff Rajeck, Research Analyst APAC, Econsultancy

Jeff Rajeck, Research Analyst APAC, Econsultancy

Jeff Rajeck is currently a researcher, trainer and consultant for Econsultancy in APAC and posts frequently on the Econsultancy blog about social media marketing, analytics and statistics.

For the last 6 years, Jeff has been providing SEO, SEM, social and digital marketing analytics consulting in Singapore. His approach is to look at his customers' businesses from first principles and determine how best to reach and interact with their target audience using the available platforms and technology.

Recently he has advised customers on how to use new social channels for recruitment, using an analytical approach to optimize spend and demostrate ROI. Previous clients include Deutsche Bank, DBS, Siemens, JP Morgan, BASF, and Fujitsu - each of whom faced difficulty recruiting using other digital channels and experienced superior results on social media.

Nick Dennis, Presales Director, ANZ, Oracle Marketing Cloud

Nick Dennis, Presales Director, ANZ, Oracle Marketing Cloud

As a forward thinking marketing technologist, Nick predicted Brexit 2 years in advance, and escaped to Australia to continue his consulting in Marketing Technology free from the shackles of EU intervention.

With over 15 years Sales & Marketing experience across B2C & B2B Nick heads up Oracle Marketing Cloud’s ANZ Solution’s Team. He also operates as the B2B Marketing Lead Consultant across APAC, and swears by the motto ‘no lead left behind’.

Inquiries

If you have any questions, please contact apac@econsultancy.com / +65 6653 1911.

Event Details

Date
July 26 2017 (11:30am – 12:30pm SGT)
Venue
Online (APAC time zone)
Duration
About 1 hour

Sorry, bookings for this event are now closed.