With the deprecation of third-party cookies entering the final phase in 2024, marketers who rely on these to measure the effectiveness of their campaigns and reach audiences are set to face a major challenge. According to Econsultancy’s Future of Marketing survey, only 8% of marketers say they are ‘fully prepared’ for the demise of third-party cookies.
Covering the latest industry trends and developments, this webinar examines:
- The changing digital marketing measurement landscape
- How marketers can prepare for a future without third-party cookies and explore new ways to measure the effectiveness of their campaigns
- Developing an effectiveness framework
- Reaching audiences and driving effectiveness through creative, optimisation and targeting
This webinar is hosted by Econsultancy’s Senior Analyst Lynette Saunders and draws on insights from Econsultancy’s Measuring and Driving Digital Marketing Effectiveness best practice guide.