A guide to the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now. This quarter’s edition includes Walmart’s AI gains, shoppable red carpets and the targeting of import loopholes.
The latest trends, developments and statistics in social media. Stories this quarter include the release of new research from Walmart into the role of social media, the latest generative AI features from Meta, Snap and TikTok, and the new ad formats currently being tested.
The marketing industry continues to be in a state of flux, and it is clear that the future of measurement and targeting will be one with less access to third-party cookies. Technical and regulatory requirements will continue to evolve to ensure the continued privacy of consumers is protected. What this means for marketers is an […]
A guide to the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now. This quarter’s edition includes Amazon’s record-setting Q1 results, a raft of online summer sales and the latest sustainability measures coming into force.
Ongoing changes to the Google algorithm, many of which make use of machine learning, aim to better the search engine’s understanding of searcher intent and surface the most useful, trustworthy content. This chapter lists the Google algorithm updates that have had the most impact on search results since 2020. Broad core update (January 2020) Google […]
Google and Bing are not static search engines – constant improvements and changes are happening on their platforms on a daily basis. As some of these changes significantly impact the search results, they are reported in updates, sometimes unverified but often acknowledged by the search engine. The single word names of these changes, such as […]
Since 2020, changes to SEO have come thick and fast, and show no sign of slowing. this chapter summarises the key changes in search since the beginning of the decade. One thing that has not changed since the last iteration of this guide is Google’s dominance over the English speaking and European markets, and so […]
The latest trends, developments and statistics in social media. Stories this quarter include TikTok’s potential US ban, new AI assistant features from Meta and Snap, and the ways in which the platforms are supporting their influential users, in what has been termed ‘the creator era’.