The Future of Marketing Automation
Marketing automation is an established tool among data-driven marketers, and this trend looks likely to continue as estimates predict the global marketing automation market will rise from $5.2bn in 2022 to $9.5bn in 2027.[1] Increased uptake, particularly on a global level, is attributed to pushing this growth, but changes and improvements in the tools’ features […]
Challenges in Social Media Advertising
There are a few core challenges to consider in social media advertising, namely the pace of change – including meeting the demands of the growth of in-app commerce – and, critically, the impact of increased user privacy regulations. This chapter summarises the main challenges and important points marketers must consider when developing a social media […]
Introduction to Social Media Advertising
This chapter covers what marketers need to know about running social media advertising campaigns, including where social media advertising fits in the broader marketing mix, the business case for advertising across the platforms and the key challenges that need to be navigated. What is social media advertising and where does it fit? According to research […]
Webinar: Neurodiversity and Digital Inclusion
This webinar looks at the strategic and commercial benefits of neurodiversity and offers guidance on creating inclusive experiences for customers and empoyees.
Ecommerce Quarterly: Q1 2024
A guide to the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now. This quarter’s edition includes the peak season results, AI updates, cross-border retail and the latest strategies for combating the cost of returns.
Webinar: Measuring and Driving Digital Marketing Effectiveness
With the measurement landscape in flux as the deprecation of third-party cookies heads towards completion, this webinar looks at the strategies being adopted to measure campaign performance and drive effectiveness.
Evolving Social Commerce
Around 4.6 billion people (more than half of the world’s population) use social media,[1] with consumers spending an average of two and half hours a day on social platforms, according to Hootsuite and GlobalWebIndex.[2] As platforms explore an ever-increasing list of ways to monetise their audiences, social commerce is expanding rapidly. This chapter looks at […]