Keys to Accelerating Cloud Adoption and Optimising Cloud Costs
December 16th 2020, 4pm GMT
Today’s ‘Day in the life’ features Elizabeth Tweedale, CEO and founder of Cypher, an EdTech startup dedicated to teaching children how to code. Elizabeth explains how she has navigated working life throughout the pandemic, and how it has impacted her sector overall.
In a talk at Econsultancy Live this week, James Hammersley, CEO at consultancy Good Growth, described strategy as the art of allocating scarce resources to gain competitive advantage.
Personalisation for individual consumers might be the aim, but the majority of marketers are struggling to deliver a truly omnichannel marketing approach. This is one of the key findings from the ‘State of Martech Integration 2020-21’ report, produced in partnership with HCL Software.
At Econsultancy Live 2020, a two-day virtual conference focused on the opportunities and challenges of the ecommerce boom, Colin Lewis broke down the key trends in Chinese ecommerce that western marketers need to be aware of.
A robust, data-driven ecommerce strategy has become ever more crucial to brands over the past decade as they try to navigate a market that is turning increasingly to digital channels.
Kristan Rivers is the CEO of AdInMo – an in-game brand advertising platform. We caught up with Kristan to discuss his working life during the pandemic, and the overall impact of Covid on both the advertising and gaming sectors.
In an interview during Econsultancy Live this week, Cheryl Calverley, CEO of Eve Sleep, suggested that the Covid-19 pandemic will “give rise to the wise consumer” in ecommerce.
A look at the most important transformation stories arising from sectors from travel and beauty to retail and food and drink.
At Econsultancy Live, Gregoire Baret – Senior Director of Omnichannel Experience at Aldo Group – shared how the footwear retailer has approached experience design in 2020, and what testing has revealed in a year that has been “a reminder of our omnichannel essence”.
Claire Hennah, Global VP of Ecommerce for Unilever, gave a talk at Econsultancy Live today explaining some of the ways the company has reacted to changing consumer trends in 2020.
Matt Ramerman is the president of Sinch for Marketing. We recently caught up with Matt to find out how his daily working life has been impacted by the Covid-19 pandemic.