Does the “traditional” affiliate model still have a place? In this article, I'll be highlighting
the case for a two-tier approach to running an affiliate campaign.
It is now 11 years since the emergence of affiliate marketing in the UK, and there is no doubt that the channel has evolved considerably in that time.
In fact, I would argue that it has moved from being a self-contained channel to the situation we now have where “affiliate marketing” is just a catch all term for CPA based performance activity that happens through an affiliate network.
With increasing regulation and scrutiny coming in to the affiliate channel, including the extension of the ASA digital remit, what does the future look like for different affiliate models?