ben potter

Ben Potter

About Ben Potter

After 15 years ‘on the front line’, Ben helps agencies to approach business development with purpose and confidence. He empowers business developers and account managers to win and retain the ‘right’ clients, whilst providing agency owners with peace of mind that they’re doing enough of the right things, consistently well, to grow their business.

As well as his work with agencies, he delivers training at the world’s biggest digital conference, BrightonSEO, and has been acknowledged as one of the UK’s most influential business developers in the BD100.

Why your agency’s value proposition probably sucks (and what to do about it)

A while back, I shared 10 guiding principles to help small digital agencies win more business. The pop-pickers amongst you would have noticed that ‘proposition me’ came in at number two. 

A relevant, compelling and credible value proposition is very much the foundation of a successful business development strategy, so let’s spend some time taking a closer look at what it is, why it’s important and how to go about creating one.


What do clients really need from their SEO agency?

I’ve been working in digital for more years than I care to mention, witnessing a huge amount of change in that time, especially where SEO is concerned. 

Clearly SEO is no longer the ‘stand-alone’ technically-led discipline that it once was back in the day.