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Author: Ryan Sommer

Ryan Sommer

Ryan Sommer is a web veteran and recovering expat working in the tech industry with an emphasis on social media, content marketing and SEO. Having worked as a products intern at Wired magazine, and subsequently in specialized fields of the communications industry, he has developed expertise in both hardware and software-related tech, music, media and more.

Specialties: Branding, identity, community building, community relations, market research, social media relations, user acquisition, web browsers, mobile, desktop software, social networking, web standards, open source, identity/OpenID, design, music, gadgets, blogging, SEO, content marketing

Q&A: RAPP UK CEO Marco Scognamiglio on digital excellence

The call for participation in Econsultancy's Top 100 Agencies Report is now open.  

With 2013 being the year that digital truly goes mainstream in business, and the multitude of predictions on themes to watch along the way, this series of Q&As with marketing heads agency-side will bring analysis and commentary ahead of the report to our blog.

Here Marco Scognamiglio, CEO of RAPP UK, discusses using data properly in marketing, RAPP's mobile platform offering, and key upcoming trends across the industry.

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Q&A: Eric Mellet on the sales organization of the future

Eric Mellet is co-author of a new report published by Econsultancy entitled The Sales Organization of the Future.

The report, which is free to registered Econsultancy users, explores how product-oriented companies need to evolve into value-added services organizations to meet the changing expectations of customers in a business environment which is fundamentally changing. 

I asked Eric about brands leading the way in innovative sales.

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Why your brand should get creative now with visual content marketing

According to Toprank CEO Lee Odden’s recent SES London session, content marketing at its very minimum needs to include: brand leadership, customer empathy, storytelling and creativity.

Here are three reasons why some of that creativity should be visual, regardless of your brand or industry.

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Q&A: Karl Havard of TBG Digital on digital excellence

The call for participation in Econsultancy's Top 100 Agencies Report is now open.  With 2013 being the year that digital truly goes mainstream in business, and the multitude of predictions on themes to watch along the way, this series of Q&As with marketing heads agency-side will bring analysis and commentary ahead of the report to our blog.

Here Karl Havard, Client Strategy Director at TBG Digital, discusses key digital trends and working with new strategies to deliver clients results.

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Facebook's Graph Search explained for a five-year-old

Here at Econsultancy, we are big fans of the Reddit AMA, where a notable business person, politician, or often a celebrity sit down to answer point blank questions from the community. Recently, Lars Rasmussen, Facebook’s Director of Engineering, did an AMA and explained Graph Search in as simple a way as possible. 

The thread, which reveals that Graph Search has been in development since Summer 2011, includes many elements a marketer can skip (including Rasmussen's experience on one of Zuckerberg's famous walks, and the "best and worst things about working at Facebook") but also the most straightforward "tech in non tech speak" explanation of Graph Search since Rasmussen was asked to explain it like he was talking to a five-year-old.

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Q&A with The Digitals judging panel: Lucy Dawson of Lloyd's

Entries for The Digitals, our new awards that recognise the best in digital marketing and ecommerce, are currently open

To celebrate their launch and build a better understanding of what it is all about, we've invited several of the esteemed judges for a Q&A.

Lucy Dawson, Digital Content Executive at Lloyd's of London, is the third in the series.

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Is Twitter changing how content surfaces?

Twitter has been on an announcement binge as of late, and assuming it’s factual, and not just a bunch of PR...it's all very relevant to marketers. 

As our Social Media Manager Matt Owen has already pointed out we get a lot of traffic (and hence new members) from Twitter, so these changes to search history and mobile search experience are important to us. I did some A/B testing with the old iOS app, and then the new one and came away unimpressed however. Twitter PR, feel free to send someone our way to correct any inaccuracies!

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Start Me Up! A profile of Geckoboard

The importance of real-time data in business decision making is becoming more important for organizations of all sizes.

Our recent Best Practices in Data Management Guide by Chris O'Hara includes techniques for getting unique, actionable audience insights, however it is intended mainly for large business and Enterprise.

A new startup, Geckoboard, aims to bring real-time data intelligence to the lean business camp.

We interviewed the founder Paul Joyce for more info. 

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Q&A with The Digitals judge: Matthew Timms of Santander

Entries for The Digitals, our new awards that recognise the best in digital marketing and ecommerce, are currently open

To celebrate their launch and build a better understanding of what it is all about, we've invited several of the esteemed judges for a Q&A.

Matthew Timms, Director, RBS acquisition at Santander UK, is the second in the series.

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Q&A: Russ Lidstone of Havas on digital excellence

2013 may be the year that digital goes mainstream in business, and with that has come a multitude of predictions on key themes and trends.

Russ Lidstone joined Havas Worldwide in 2006 and became CEO in 2009. Since then he has overseen development of the agency's digital, search, social media (Cupola Lab) and channel capabilities, as well as integrate PR into the heart of the business.

Here Lidstone discusses data-driven marketing and great brands disseminated effectively across offline and digital channels.

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Social commenting shootout: Livefyre Vs Disqus

Social commenting is hot, to the tune of $15m as evidenced by the latest funding round from LiveFyre, a dominant player in the space. This brings the startup’s total funding to $21m.

What exactly do the platforms LiveFyre and their competitor Disqus bring to your website or blog? Is one better than the other in any given area? Should comments even be “real-time” and “social?”

I did a bit of my own investigating, and these results are by no means scientific or conclusive.

I'd love to hear member thoughts (yes use our web 1.0 commenting system) if anyone out there has been using one or the other on their website for extended time and has feedback to share!

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Q&A with The Digitals judge: Nicolas Roope of Poke

Entries for The Digitals, our new awards that recognise the best in digital marketing and ecommerce, are currently open

To celebrate their launch and build a better understanding of what it is all about, we've invited several of the esteemed judges for a Q&A.

Nicolas Roope, Executive Creative Director at Poke, is the first in the series.

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