{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Fail

EU: no cookies without consent. Will EU affiliate programs be killed?

Earlier this year, I wrote about an EU plan to require that internet users consent to cookies before they're placed on their computers. At the time, I called the plan "absurd".

Which must be precisely why the Council of the EU has approved a directive amending legislation to do just that. The announcement of this potentially horrendous action? Well-hidden in an 18 page Council press release.

31 comments

American Airlines fires an employee for...customer engagement

Imagine for a moment that you're the CEO of American Airlines (AA). A customer named Dustin Curtis comes to the conclusion that your website sucks after booking a flight on it and finding the process to be a "horrific displeasure".

A UX designer by trade, Curtis takes it upon himself to redesign your website's homepage and provide some suggestions. All at no cost, of course. He publishes this as a blog post that begins, "Dear AmericanAirlines". Shortly thereafter, the UX designer receives an email from an AA employee who does UX design for your company.

18 comments

Case study: how to lose customers and destroy your brand

Software licensing can be a tough business. But if you're able to build a great product and acquire customers, it can be a rewarding business. The founders of Jelsoft, the company behind the popular vBulletin message board software, know that first hand.

Having built arguably the best message board software out there, they sold Jelsoft to Internet Brands in 2007 for an undisclosed amount. And two years later, Internet Brands is facing a violent customer revolt over a new product and new licensing terms.

15 comments

Social media: the best and worst of 2009

Social media growth continued to accelerate this year, with more brands integrating social channels into their marketing campaigns. There are some amazing examples of truly innovative, forward-thinking brands that have effectively used social media to connect with their customers, build engagement and create buzz. 

However, with just as many companies jumping on the proverbial bandwagon (in an arguably over-hyped space), it’s clear that some brands still “just do not get it".

Here we look back at some of the best (and worst) examples of social media in 2009.

20 comments

#balloonboy: when mainstream and social media both #fail

By now, you've probably heard of Falcon Heene, the six year-old Colorado boy who the world thought was trapped in a helium balloon that escaped into the sky last week. It turns out he really isn't Balloon Boy, but it's too late for that now.

Shortly after reports of Heene's airborne adventure hit the newswire, Balloon Boy became a social media mega-meme. Individuals glued to their computer screens tweeted and blogged up a storm about the boy they thought was flying through the skies at 8,000 feet. The most creative quickly seized upon the opportunity.

5 comments

Cloud #fail: Sidekick data loss sideswipes T-Mobile customers

The past week hasn't been good for T-Mobile and Microsoft subsidiary, Danger. An apparent hardware failure has left hundreds of thousands of T-Mobile's customers using Sidekick phones without access to the data services that are relied upon to deliver almost all of their mobile services, including address books and calendars.

The news doesn't get any better for those customers who don't have the data stored on their devices: it may all be gone. While reports are coming in indicating that data has been restored for some users, rumors have also circulated which claim no working backups are available.

4 comments

#fail is underrated

For most of us, failure is something to be avoided. After all, who really likes attempting to accomplish something and not succeeding?

But there's an inconvenient truth: failure is underrated. In many cases, it's a prerequisite for success and those who embrace it and learn from it have a strategic advantage over those who won't and can't.

4 comments

Sequoia Capital takes simplicity too far with its new website

As far as VCs go, Sequoia Capital is a legendary firm. The startups it has funded include Apple, EA, Yahoo, YouTube and a little company called Google.

That last company seems to be the inspiration for Sequoia's newly-redesigned website, which now sports little more than a search box on its homepage.

14 comments

Facebook threatens national security

Sir John SawersFamily details of Sir John Sawers, the incoming head of MI6, were posted on Facebook by his wife. This could prove to be a serious lapse in security for the future Chief of the British Secret Intelligence Service.

At the very least, it's an embarrassment for MI6 and another demonstration that people frequently use Facebook and social media to publish things they later regret.

2 comments

When disclosure isn't enough

Disclosure is a touchy subject when it comes to blogging and digital journalism. Most of the time, the debate is centered on when disclosure is necessary. But what happens when disclosure isn't enough?

As I was going through my feed reader yesterday, I came across a post on Silicon Alley Insider (SAI) that serves as the perfect example of why a debate about journalistic ethics and standards online can't be limited to the topic of disclosure.

2 comments

Don't Flippa off your customers

As a business owner, there's a time to listen to your customers. There's a time to respond to them. And on rare occasions, there's a time to tell them to take a hike.

Unfortunately, the majority of companies that tell their customers to get lost do so for the wrong reasons. Such is the case with SitePoint, which has upset many of the loyal users of its website marketplace, one of the most popular forums for buying and selling developed websites on the internet.

12 comments

Sponsorship fail: Sprint delivers the bad news on MSNBC.com

Sponsorships can be extremely effective for brands. But selecting and executing them properly isn't easy.

Sometimes brands sponsor things that are truly baffling. Such is the case with Sprint's sponsorship of MSNBC.com's breaking news.

2 comments