If there's one thing integral to the success of any Twitter marketing campaign, it's this: know your company's Twitter handle.
That may seem like a simple task, but it eluded the person at Denny's who typed up menus that misdirected customers to a Taiwanese Twitter address. And while typos happen, there's a bigger issue for Denny's: no one noticed for four months.
I have TV and broadband through Virgin Media, and both went down at about 6PM last night, and remained down for the next three and a half hours, though some customers are still without service this morning.
To be fair to Virgin, this is the first major outage I've had in the
past two years, and I have no major issues with the service in general, but in this instance the communication to customers, both online and offline, has been woeful.
Earlier this year, I wrote about an EU plan to require that internet users consent to cookies before they're placed on their computers. At the time, I called the plan "absurd".
Which must be precisely why the Council of the EU has approved a directive amending legislation to do just that. The announcement of this potentially horrendous action? Well-hidden in an 18 page Council press release.
Imagine for a moment that you're the CEO of American Airlines (AA). A customer named
Dustin Curtis comes to the conclusion that your website sucks after
booking a flight on it and finding the process to be a "horrific
A UX designer by trade, Curtis takes it upon himself to redesign your
website's homepage and provide some suggestions. All at no cost, of
course. He publishes this as a blog post that begins, "Dear
AmericanAirlines". Shortly thereafter, the UX designer receives an
email from an AA employee who does UX design for your company.
Software licensing can be a tough business. But if you're able to build a great product and acquire customers, it can be a rewarding business. The founders of Jelsoft, the company behind the popular vBulletin message board software, know that first hand.
Having built arguably the best message board software out there, they sold Jelsoft to Internet Brands in 2007 for an undisclosed amount. And two years later, Internet Brands is facing a violent customer revolt over a new product and new licensing terms.
Social media growth continued to accelerate this year, with more brands integrating social channels into their marketing campaigns. There are some amazing examples of truly innovative, forward-thinking brands that have effectively used social media to connect with their customers, build engagement and create buzz.
However, with just as many companies jumping on the proverbial bandwagon (in an arguably over-hyped space), it’s clear that some brands still “just do not get it".
Here we look back at some of the best (and worst) examples of social media in 2009.
By now, you've probably heard of Falcon Heene, the six year-old Colorado boy who the world thought was trapped in a helium balloon that escaped into the sky last week. It turns out he really isn't Balloon Boy, but it's too late for that now.
Shortly after reports of Heene's airborne adventure hit the newswire, Balloon Boy became a social media mega-meme. Individuals glued to their computer screens tweeted and blogged up a storm about the boy they thought was flying through the skies at 8,000 feet. The most creative quickly seized upon the opportunity.
The past week hasn't been good for T-Mobile and Microsoft subsidiary, Danger. An apparent hardware failure has left hundreds of thousands of T-Mobile's customers using Sidekick phones without access to the data services that are relied upon to deliver almost all of their mobile services, including address books and calendars.
The news doesn't get any better for those customers who don't have the data stored on their devices: it may all be gone. While reports are coming in indicating that data has been restored for some users, rumors have also circulated which claim no working backups are available.
For most of us, failure is something to be avoided. After all, who really likes attempting to accomplish something and not succeeding?
But there's an inconvenient truth: failure is underrated. In many cases, it's a prerequisite for success and those who embrace it and learn from it have a strategic advantage over those who won't and can't.
As far as VCs go, Sequoia Capital is a legendary firm. The startups it has funded include Apple, EA, Yahoo, YouTube and a little company called Google.
That last company seems to be the inspiration for Sequoia's newly-redesigned website, which now sports little more than a search box on its homepage.