H2 2023: Understanding the Changing Digital Advertising Landscape

The potential to reach and engage more customers online has grown, with more marketers shifting their budgets to digital advertising. Forecasts are for digital advertising to account for 69% of overall expenditure on media advertising spend in 2023.

As digital media is increasingly where audiences can be found spending their time, marketers need to reach these audiences effectively. This 60-minute session will focus on how businesses can go about this and will draw on insights from Econsultancy research.

It will cover:

  • Key digital advertising trends and growing areas such as video, mobile, paid search and social advertising.
  • Key considerations when creating a digital advertising strategy.
  • Key considerations around measuring success.
  • The future of digital advertising and retail media.

Resources

Social Media Advertising Best Practice Guide

Social media platforms can offer brands highly targeted and effective advertising in a wide variety of formats. This best practice guide covers the key opportunities, with practical advice on navigating the challenges, designing campaigns and developing a strategy.