This report is an introduction guide aimed at advertisers who are new to digital, covering the breadth of the digital advertising industry, as well as providing signposts for readers who want to find out more about this broad topic.
The potential to reach and engage more customers online has grown, with more marketers shifting their budgets to digital advertising. Forecasts are for digital advertising to account for 69% of overall expenditure on media advertising spend in 2023.
As digital media is increasingly where audiences can be found spending their time, marketers need to reach these audiences effectively. This 60-minute session will focus on how businesses can go about this and will draw on insights from Econsultancy research.
It will cover:
- Key digital advertising trends and growing areas such as video, mobile, paid search and social advertising.
- Key considerations when creating a digital advertising strategy.
- Key considerations around measuring success.
- The future of digital advertising and retail media.
This special edition of Digital Transformation Monthly looks at the rise of retail media networks and the conditions that have led to their growing appeal, featuring key stories from individual retailers.
Search engines are often the first port of call in the customer journey. Econsultancy’s Paid Search Best Practice Bundle covers everything businesses need to know about the complex and constantly evolving area of paid search advertising.
Social media platforms can offer brands highly targeted and effective advertising in a wide variety of formats. This best practice guide covers the key opportunities, with practical advice on navigating the challenges, designing campaigns and developing a strategy.
A best practice guide examining the challenges that will arise due to the technical and regulatory changes to the way marketers can measure digital marketing effectiveness, and looking at how marketers can overcome them.