What happens when a visitor gets to a website, where they should ideally land, and how can brands encourage them to do what they would like them to do? Landing page optimisation addresses these crucial questions.

This report outlines the importance of landing pages for SEO and explains how businesses can employ conversion optimisation techniques to enable excellent user journeys and meet business objectives.

It examines the buyer journey and draws a distinction between visit objectives and purchase objectives before looking at data, analysis, testing and experimentation.

This report is part of Econsultancy’s comprehensive SEO Best Practice Guide bundle and has been created in order to give businesses the edge in their natural search marketing activity.