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This report is part of the Search Engine Optimization (SEO) Best Practice Guide bundle.
This report is part of Econsultancy's renowned SEO Best Practice Guide and has been created with the help and frontline insight of globally-esteemed SEO practitioners, in order to give you the edge in your natural search marketing activity.
Built on the foundations of our previous, highly-renowned report, this document will help you understand search marketing like never before.
The SEO Best Practice Guide is invaluable for anybody working in digital marketing, looking to appoint an SEO agency or simply trying to secure better search engine rankings.
In this section, we outline the importance of landing pages for SEO and how to utilize conversion optimization techniques to facilitate excellent user journeys and make sure that your business objectives on the site are met.
Table of contents
1. Introduction to Our Guides
- Key features of our guides
- Features of this guide
- About Econsultancy
2. Landing Page Optimization
- Setting objectives
- Conversion strategy
- Macro conversions
- Measuring effectiveness
- Success factors
- Copywriting for SEO
- Different types of SEO landing pages
- Landing page as part of the existing structure
- Specific campaign landing pages
- Microsite (different domain)
- Optimizing and improving landing pages
- Key dos and don’ts
- SEO Best Practice: Landing Page Optimization (1020 KB PDF)