Leaders from Barilla, Karo Healthcare and Nectar360 discussed the challenges of growing brands in an increasing omnichannel environment, and the capabilities needed to succeed in digital commerce.
Marketers have “new superpowers” of content creation and generative AI assistance going into 2025, according to Nicholas Holland, VP Product and GM Marketing Portfolio at HubSpot. However, they are also facing major hurdles in the form of highly convoluted customer journeys, the need to be present across a wealth of channels, and the need to […]
A guide to the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now. This quarter’s edition includes Walmart’s AI gains, shoppable red carpets and the targeting of import loopholes.
At HubSpot’s Inbound 2024, Fire&Spark Founder and President Dale Bertrand argued that despite their impact on traffic, Google’s AI Overviews present an opportunity for marketers to capture higher-quality website visitors.
‘Far too many employees don’t feel acknowledged for their hard work,’ says the rewards platform chief exec, with talent retention about more than just salaries and benefits.
Amanda Zafiris tells us about her role at the visual design platform, including the challenges of AI in the enterprise, Canva’s Magic Studio roadmap, and countering the issue of app sprawl.
A July survey of 1,600 global decision-makers found that China is currently leading the pack in adoption of generative AI, with businesses confident in their level of internal skills and tools as well as regulatory compliance.
The latest trends, developments and statistics in social media. Stories this quarter include the release of new research from Walmart into the role of social media, the latest generative AI features from Meta, Snap and TikTok, and the new ad formats currently being tested.
Research from Upwork has indicated that generative AI in the workplace may be hindering, rather than helping, productivity. A new approach to skills could tackle this problem.
The marketing industry continues to be in a state of flux, and it is clear that the future of measurement and targeting will be one with less access to third-party cookies. Technical and regulatory requirements will continue to evolve to ensure the continued privacy of consumers is protected. What this means for marketers is an […]
In addition to the quality of creative and ability to understand its value, there are other key drivers that can help to influence campaign effectiveness. This chapter evaluates the importance of targeting approaches and how marketers can navigate targeting without having to rely on third-party cookies as access to them continues to decline. Targeting and […]
As part of developing a successful campaign, there some key drivers at the outset which can help to influence effectiveness, from the quality of the creative and understanding what works to targeting the right audience in the right channel. This section will explore the importance of creative effectiveness and the role that it plays in […]