Measuring and Understanding What Matters: Marketing and the Customer
At the heart of understanding the customer and having a successful marketing measurement strategy is data.
Placing your challenges in context
Our expert-led analyst sessions bring to life the latest research, trends and best practice in an interactive format, while helping to put your organisation’s challenges into context.
From intimate ‘lunch and learns’ through to global live streams and internal marketing conferences, these engaging presentations are designed to encourage questions and spark discussion.
Included in all Enterprise subscriptions.
2021 Digital Trends
We look at the most significant strategic, digital and behavioural forces that will drive marketing strategy in 2021 and beyond.
Skills, Mindset and Modern Working
Marketers need to adopt significantly more agile ways of working and thinking to fuse their existing knowledge and skills with a mindset to succeed.
Ecommerce and Best Practice
In response to Covid-19, many brands have had to review their approach to ecommerce in terms of strategy, operations and fulfilment.
Customer Experience 2021 and Personalisation 2.0
Econsultancy research indicates that brands leading the way in Customer Experience (CX) are more likely than their peers to exceed their business goals.
Effective Content Marketing Strategy and Tactics
Businesses are constantly faced with new challenges and having a clear content strategy and marketing communications plan is key.
