Analyst Sessions

Bringing Econsultancy research to life with virtual and face-to-face presentations from our expert team

Placing your challenges in context

Our expert-led analyst sessions bring to life the latest research, trends and best practice in an interactive format, while helping to put your organisation’s challenges into context.

From intimate ‘lunch and learns’ through to global live streams and internal marketing conferences, these engaging presentations are designed to encourage questions and spark discussion.

Included in all Enterprise subscriptions.

The structure of a typical session:

– 45 minutes presentation +15 minutes Q&A
– Delivered via webinar or in-house

We regularly focus on new cope topics, from the latest trends in digital and ecommerce to the skills and behaviours required by markers to excel in the digital age. Benefit from the knowledge and experience of our highly-regards industry experts producing world-class research, taking part in a discussion centred around your organisation’s challenges.

Digital Transformation

96% of marketing leaders say that Covid-19 lockdowns increased the priority of digital transformation at their company.

2022 Digital Trends

We look at the most significant strategic, digital and behavioural forces that will drive marketing strategy in 2021 and beyond.

Ecommerce and Best Practice

In response to Covid-19, many brands have had to review their approach to ecommerce in terms of strategy, operations and fulfilment.

What’s next for Customer Experience?

Outlines what marketers need to understand about CX management for the future and will provide frameworks and examples of good CX practice.

Walnut

The Learning Imperative

This session is designed to examine the relationship between digital culture and commercial success.

Adopting a Data-driven Approach

Practical advice around ways to better understand customers and turn data and information into actionable insights.

Ecommerce Trends and Best Practice

Following the rapid acceleration of ecommerce across the Covid-19 pandemic, we are entering a new stage in the evolution, adoption and role of digital commerce.

Understanding the Creator Economy

As customer acquisition costs continue to rise, brands are looking for new acquisition channels, with many now turning to influencer and creator-focused content and marketing.

Customer-Centricity and Personalisation

Personalisation is key in providing an outstanding customer experience, making customers’ lives easier and increasing customer lifetime value.

Digital Transformation

This session draws from Econsultancy’s latest research and insights, including its new report on Digital Transformation in B2B and the Future of Marketing survey.

2022 Digital Trends

This session looks at the most significant strategic, digital and behavioural forces that will drive marketing strategy in 2022 and beyond.

Adopting a Data-driven Approach

The session will look at what companies can do to focus on being more data-driven in their decision-making and marketing.

Driving Customer Acquisition and Brand Awareness

Increasing your customer base is one of the fastest ways to grow your business, with brand awareness and acquisition highlighted as top priorities for marketers across all media channels.

Meet the analysts

lynette saunders headshot

Lynette Saunders

Lynette is a Senior Analyst with significant experience leading measurement and customer experience strategy for some of the UK’s most recognised brands, such as Cancer Research UK and the Royal Mail Group.

Rose Keen

Rose Keen

Rose is a Senior Analyst with many years of media and business strategy experience, working across a wide range of industries from automotive and consumer electronics to food and fashion.

portrait of Stefan Tornquist

Stefan Tornquist

Stefan is SVP Research and Learning Content at Econsultancy. For over 20 years he has helped businesses understand and navigate the digital revolution.

Analyst sessions are exclusively for Enterprise subscribers and must be booked 4+ weeks in advance. If you are interested in booking a session with us or want to know more, please contact analyst.sessions@econsultancy.com