This 60-minute session examines what trends marketers need to be aware of and considerations for how they might manifest in terms of strategic and tactical planning in the short and medium term.
Placing your challenges in context
Our expert-led analyst sessions bring to life the latest research, trends and best practice in an interactive format, while helping to put your organisation’s challenges into context.
From intimate ‘lunch and learns’ through to global live streams and internal marketing conferences, these engaging presentations are designed to encourage questions and spark discussion.
Included in all Enterprise subscriptions.
The structure of a typical session:
– 45 minutes presentation +15 minutes Q&A
– Delivered via webinar or in-house
We regularly focus on new core topics, from the latest trends in digital and ecommerce to the skills and behaviours required by marketers to excel in the digital age. Benefit from the knowledge and experience of our highly-regarded industry experts producing world-class research, taking part in a discussion centred around your organisation’s challenges.
Our H1 2023 Topics
From the emergence of new shoppable formats to challenged shoppers’ budgets, we are entering a new stage in the evolution, adoption and role of digital commerce.
With consumer spending being squeezed, success in the present and into the future will depend on the strategies employed now and an understanding of both today’s business climate and today’s consumer.
As digital media is increasingly where audiences can be found spending their time, marketers need to reach their audiences effectively.
From anchoring to the zero-price effect, this 60-minute example-rich session will examine how behavioural science and behavioural economics can be used across the customer journey.
Digital has taken content to another level and technology is enabling marketers to reach customers in the right moment and channel, with the right messaging, at scale.
Increasing your customer base is one of the fastest ways to grow your business, with brand awareness and acquisition highlighted as top priorities for marketers across all media channels.
As customer acquisition costs have risen in recent years, brands are looking for new acquisition channels, with many now turning to influencer and creator-focused content and marketing.
Personalisation is key in providing outstanding customer experiences, making customers’ lives easier and increasing customer lifetime value.
Meet the analysts
Lynette is a Senior Analyst with significant experience leading measurement and customer experience strategy for some of the UK’s most recognised brands, such as Cancer Research UK and the Royal Mail Group.
Rose is a Senior Analyst with many years of media and business strategy experience, working across a wide range of industries from automotive and consumer electronics to food and fashion.
Stefan is SVP Research and Learning Content at Econsultancy. For over 20 years he has helped businesses understand and navigate the digital revolution.
Analyst sessions are exclusively for Enterprise subscribers and must be booked 4+ weeks in advance. If you are interested in booking a session with us or want to know more, please contact firstname.lastname@example.org