Digital Transformation
96% of marketing leaders say that Covid-19 lockdowns increased the priority of digital transformation at their company.
Placing your challenges in context
Our expert-led analyst sessions bring to life the latest research, trends and best practice in an interactive format, while helping to put your organisation’s challenges into context.
From intimate ‘lunch and learns’ through to global live streams and internal marketing conferences, these engaging presentations are designed to encourage questions and spark discussion.
Included in all Enterprise subscriptions.
2021 Digital Trends
We look at the most significant strategic, digital and behavioural forces that will drive marketing strategy in 2021 and beyond.
Agile Ways of Working and Driving Innovation
Helping marketers navigate complexity and to stimulate thinking around agile ways of working and develop frameworks for innovation.
Ecommerce and Best Practice
In response to Covid-19, many brands have had to review their approach to ecommerce in terms of strategy, operations and fulfilment.
What’s next for Customer Experience?
Outlines what marketers need to understand about CX management for the future and will provide frameworks and examples of good CX practice.
Digital Culture and Marketing Mindset
This session is designed to examine the relationship between digital culture and commercial success.
Considerations for User Experience and Accessibility
As more people transact online, marketers need to be equipped with knowledge of design principles and accessibility considerations.
Understanding the Customer
Practical advice around ways to better understand customers and turn data and information into actionable insights.
Effective Content Marketing Strategy and Tactics
Gives practical advice to marketing practitioners when developing content strategy and tactics and responding to changing times.
Lynette Saunders
Lynette is a Senior Analyst with significant experience leading measurement and customer experience strategy for some of the UK’s most recognised brands, such as Cancer Research UK and the Royal Mail Group.
Rose Keen
Rose is a Senior Analyst with many years of media and business strategy experience, working across a wide range of industries from automotive and consumer electronics to food and fashion.
Stefan Tornquist
Stefan is SVP Research and Learning Content at Econsultancy. For over 20 years he has helped businesses understand and navigate the digital revolution.