Creating a Balance Between Performance Marketing and Brand Marketing
This session will discuss how a brand can optimise its performance marketing and create a balance with brand marketing.
Placing your challenges in context
Our expert-led analyst sessions bring to life the latest research, trends and best practice in an interactive format, while helping to put your organisation’s challenges into context.
From intimate ‘lunch and learns’ through to global live streams and internal marketing conferences, these engaging presentations are designed to encourage questions and spark discussion.
Included in all Enterprise memberships.
Overcoming Key Data Challenges
This session will touch on the benefits of having a good data foundation. It will explore some of the key challenges companies face around data such as lack of integration, a cookieless world, operationalising insights and how AI can help.
AI across the customer journey
On the cusp of what has been described as the next industrial revolution, this session will explore the ways in which new AI-powered capabilities and enhancements are changing what is possible for customers and marketers.
Digital Trends
This session examines the most significant marketing, digital and behavioural trends that will drive marketing strategy beyond 2023.
Ecommerce Trends and Best Practice
This session evaluates the trends facilitating the acceleration of ecommerce and offers guidance for ecommerce planning and best practice.
Marketing Through the Storm
This session will explore how brands can best respond to challenging times.
Understanding the Changing Digital Advertising Landscape
This session will explore digital advertising trends and the effectiveness of performance marketing as well as key considerations when creating a digital advertising strategy.
Getting to Grips with Behavioural Science
Unlock customer decision-making with an understanding of how behavioural science can be applied to the customer experience.
Using Content and Marketing Automation to Drive Effective Engagement
This session will show how content marketing and marketing automation work effectively together to drive cohesive and efficient engagement, and will also explore the impact that AI is having.
Lynette Saunders
Lynette is a Senior Analyst with significant experience leading measurement and customer experience strategy for some of the UK’s most recognised brands, such as Cancer Research UK and the Royal Mail Group.
Rose Keen
Rose is a Senior Analyst with many years of media and business strategy experience, working across a wide range of industries from automotive and consumer electronics to food and fashion.
Stefan Tornquist
Stefan is SVP Research and Learning Content at Econsultancy. For over 20 years he has helped businesses understand and navigate the digital revolution.