This session will discuss how content can support business objectives at every stage of the purchase funnel and explore how it is changing – from the maturation of the creator economy to the impact of AI.
Placing your challenges in context
Our expert-led analyst sessions bring to life the latest research, trends and best practice in an interactive format, while helping to put your organisation’s challenges into context.
From intimate ‘lunch and learns’ through to global live streams and internal marketing conferences, these engaging presentations are designed to encourage questions and spark discussion.
Included in all Enterprise memberships.
The structure of a typical session:
– 45 minutes presentation +15 minutes Q&A
– Delivered via webinar or in-house
We regularly focus on new core topics, from the latest trends in digital and ecommerce to the skills and behaviours required by marketers to excel in the digital age. Benefit from the knowledge and experience of our highly-regarded industry experts producing world-class research, taking part in a discussion centred around your organisation’s challenges.
Our H1 2024 Topics
This session will cover the business case for inclusivity and UX, CX and communications approaches to create those winning, more inclusive experiences.
This session will explore the power of creativity in driving transformation and effectiveness for a brand and how AI and automation can support marketers in making time to be creative.
This session will explore how companies can prepare for the loss of third-party cookies and how they can target customers and measure digital marketing effectiveness.
This session will focus on how a brand can optimise its performance marketing through an integrated approach to digital marketing, and the importance of creating a balance with its brand marketing.
This session will explore the ways in which new AI-powered capabilities and enhancements are changing what is possible for customers and marketers.
This session examines the most significant marketing, digital and behavioural trends that will drive marketing strategy in 2024 and beyond.
This session evaluates the trends facilitating the acceleration of ecommerce and offers guidance for ecommerce planning and best practice.
Unlock customer decision-making with an understanding of how behavioural science can be applied to the customer experience.
Meet the analysts
Lynette is a Senior Analyst with significant experience leading measurement and customer experience strategy for some of the UK’s most recognised brands, such as Cancer Research UK and the Royal Mail Group.
Rose is a Senior Analyst with many years of media and business strategy experience, working across a wide range of industries from automotive and consumer electronics to food and fashion.
Stefan is SVP Research and Learning Content at Econsultancy. For over 20 years he has helped businesses understand and navigate the digital revolution.
Analyst sessions are exclusively for Enterprise members and must be booked 4+ weeks in advance. If you are interested in booking a session with us or want to know more, please contact firstname.lastname@example.org