Change Management & Effective Leadership
The need for marketers to understand how to manage change and lead effectively has never been greater. This session is particularly targeted at leaders.
Our expert-led analyst sessions bring to life the latest research, trends and best practice in an interactive format, while helping to put your organisation’s challenges into context.
From intimate ‘lunch and learns’ through to global live streams and internal marketing conferences, these engaging presentations are designed to encourage questions and spark discussion.
Included in all Enterprise subscriptions.
Customer Journey Mapping, Segmentation and Personas
Digital technologies have revolutionised the customer journey, making the path to conversion more complex.
Customer Experience 2020 and Personalisation 2.0
CX cannot be discussed without shining a light on personalisation, what it is and what it aims to be post GDPR and the crumbling of the third-party cookie.
Measuring Digital Marketing Effectiveness
In the post-cookie and GDPR compliant world, understanding how to measure the effectiveness of digital marketing has never been more important.
