Measuring and Understanding What Matters: Marketing and the Customer
At the heart of understanding the customer and having a successful marketing measurement strategy is data.
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Our expert-led analyst sessions bring to life the latest research, trends and best practice in an interactive format, while helping to put your organisation’s challenges into context.
From intimate ‘lunch and learns’ through to global live streams and internal marketing conferences, these engaging presentations are designed to encourage questions and spark discussion.
Included in all Enterprise subscriptions.
The structure of a typical session:
– 45 minutes presentation +15 minutes Q&A
– Delivered via webinar or in-house
We regularly focus on new cope topics, from the latest trends in digital and ecommerce to the skills and behaviours required by markers to excel in the digital age. Benefit from the knowledge and experience of our highly-regards industry experts producing world-class research, taking part in a discussion centred around your organisation’s challenges.
At the heart of understanding the customer and having a successful marketing measurement strategy is data.
We look at the most significant strategic, digital and behavioural forces that will drive marketing strategy in 2021 and beyond.
Marketers need to adopt significantly more agile ways of working and thinking to fuse their existing knowledge and skills with a mindset to succeed.
In response to Covid-19, many brands have had to review their approach to ecommerce in terms of strategy, operations and fulfilment.
Econsultancy research indicates that brands leading the way in Customer Experience (CX) are more likely than their peers to exceed their business goals.
Businesses are constantly faced with new challenges and having a clear content strategy and marketing communications plan is key.
Analyst sessions are exclusively for Enterprise subscribers and must be booked 4+ weeks in advance. If you are interested in booking a session with us or want to know more, please contact analyst.sessions@econsultancy.com