Analyst Sessions

96% of marketing leaders say that Covid-19 lockdowns increased the priority of digital transformation at their company.

We look at the most significant strategic, digital and behavioural forces that will drive marketing strategy in 2021 and beyond.

Helping marketers navigate complexity and to stimulate thinking around agile ways of working and develop frameworks for innovation.

In response to Covid-19, many brands have had to review their approach to ecommerce in terms of strategy, operations and fulfilment.

Outlines what marketers need to understand about CX management for the future and will provide frameworks and examples of good CX practice.

This session is designed to examine the relationship between digital culture and commercial success.

As more people transact online, marketers need to be equipped with knowledge of design principles and accessibility considerations.

Practical advice around ways to better understand customers and turn data and information into actionable insights.

Gives practical advice to marketing practitioners when developing content strategy and tactics and responding to changing times.

Following the rapid acceleration of ecommerce across the Covid-19 pandemic, we are entering a new stage in the evolution, adoption and role of digital commerce.

As customer acquisition costs continue to rise, brands are looking for new acquisition channels, with many now turning to influencer and creator-focused content and marketing.

Personalisation is key in providing an outstanding customer experience, making customers’ lives easier and increasing customer lifetime value.

This session draws from Econsultancy’s latest research and insights, including its new report on Digital Transformation in B2B and the Future of Marketing survey.

This session will examine the consumer neuroscience and psychology insights that can inform strategy and experience design.

This session looks at the most significant strategic, digital and behavioural forces that will drive marketing strategy in 2022 and beyond.

Managing customer journeys and improving the customer experience remains a priority for marketers over the next two years.

The session will look at what companies can do to focus on being more data-driven in their decision-making and marketing.

Increasing your customer base is one of the fastest ways to grow your business, with brand awareness and acquisition highlighted as top priorities for marketers across all media channels.