Digital Trends

Based on a synthesis of recent research, including our Digital Trends 2024, Future of Marketing and Digital Shift reports, along with a round up of Econsultancy’s articles, this session looks at the most significant strategic, digital and behavioral forces that will drive marketing strategy in 2024 and beyond.

This 60-minute session examines the trends marketers need to be aware of and explores how they might manifest in terms of strategic and tactical planning in the short and medium term.

It will also examine the areas companies are prioritising and what they see as their greatest opportunities and challenges in the next 12–18 months.

It will cover:

  • An overview of aggregate marketing priorities, opportunities and challenges.
  • A focus on customer experience and innovation, AI-powered marketing and sustainability.
  • What marketers and organisations can do to prepare for the future.


The Future of Marketing

Econsultancy’s annual Future of Marketing report brings together survey results from more than 800 marketing professionals, covering marketing priorities for the next two years and the key trends shaping the industry, from data and privacy to generative AI.

Learning from a Crisis Best Practice Guide

A report exploring the key lessons that can be learnt from responses to the Covid-19 pandemic from organisations in sectors, such as retail and education, that have seen an accelerated shift towards digital transformation, including actions businesses can take forward when the world starts to return to business as usual.

multicoloured ceramic plates

Building a Digital Culture

Pragmatic advice for marketers, HR professionals and other leaders about how to apply, support and promote a digital culture within teams and organisations, in order to enable greater agility and improved customer experience.