Based on our flagship annual trends report for 2024 and a synthesis
of recent research including the Future of Marketing and Digital Shift reports and a round up of Econsultancy’s articles, this session looks at the most significant strategic, digital and behavioural forces that will drive marketing strategy in 2024 and beyond.
This 60-minute session examines what trends marketers need to be aware of and explores how they might manifest in terms of strategic and tactical planning in the short and medium term.
It will also examine what companies are prioritising and what they see as their greatest opportunities and challenges in the next 12–18 months.
It will cover:
- An overview of aggregate marketing priorities, opportunities and challenges.
- Marketing, technology and behavioural trends in context.
- What marketers and organisations can do to prepare for the future.
The Digital Trends Report from Adobe and Econsultancy, now in its 12th year, is based on a global survey of 10,000 marketers, consultants, and practitioners.
Econsultancy’s annual Future of Marketing report brings together survey results from more than 800 marketing professionals, covering marketing priorities for the next two years and the key trends shaping the industry, from data and privacy to generative AI.
A report exploring the key lessons that can be learnt from responses to the Covid-19 pandemic from organisations in sectors, such as retail and education, that have seen an accelerated shift towards digital transformation, including actions businesses can take forward when the world starts to return to business as usual.
A report exploring how to integrate planning for the long-term future into an effective strategy in order to protect against disruption and ensure organisations are prepared for the next big change in business, technology or society at large.
Pragmatic advice for marketers, HR professionals and other leaders about how to apply, support and promote a digital culture within teams and organisations, in order to enable greater agility and improved customer experience.
A report exploring how organisations can adapt to changing circumstances by applying key agile principles to marketing, ecommerce and innovation practice, with best practice recommendations, case studies and useful frameworks for identifying the key building blocks of achieving greater agility, enhanced innovation and organisational change.