Based on a synthesis of recent research, including our Digital Trends 2024, Future of Marketing and Digital Shift reports, along with a round up of Econsultancy’s articles, this session looks at the most significant strategic, digital and behavioral forces that will drive marketing strategy in 2024 and beyond.
This 60-minute session examines the trends marketers need to be aware of and explores how they might manifest in terms of strategic and tactical planning in the short and medium term.
It will also examine the areas companies are prioritising and what they see as their greatest opportunities and challenges in the next 12–18 months.
It will cover:
- An overview of aggregate marketing priorities, opportunities and challenges.
- A focus on customer experience and innovation, AI-powered marketing and sustainability.
- What marketers and organisations can do to prepare for the future.
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Ashley Friedlein’s marketing & digital trends for 2020 to 2030
Every year I pick out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead.
2022 Digital Trends: Experience Index
The Digital Trends Report from Adobe and Econsultancy, now in its 12th year, is based on a global survey of 10,000 marketers, consultants, and practitioners.
The Future of Marketing
Econsultancy’s annual Future of Marketing report brings together survey results from more than 800 marketing professionals, covering marketing priorities for the next two years and the key trends shaping the industry, from data and privacy to generative AI.
Learning from a Crisis Best Practice Guide
A report exploring the key lessons that can be learnt from responses to the Covid-19 pandemic from organisations in sectors, such as retail and education, that have seen an accelerated shift towards digital transformation, including actions businesses can take forward when the world starts to return to business as usual.
Developing Future Strategy: Long-Term Thinking for Marketers
A report exploring how to integrate planning for the long-term future into an effective strategy in order to protect against disruption and ensure organisations are prepared for the next big change in business, technology or society at large.
Building a Digital Culture
Pragmatic advice for marketers, HR professionals and other leaders about how to apply, support and promote a digital culture within teams and organisations, in order to enable greater agility and improved customer experience.
Digital Transformation: Agility and Innovation Best Practice Guide
A report exploring how organisations can adapt to changing circumstances by applying key agile principles to marketing, ecommerce and innovation practice, with best practice recommendations, case studies and useful frameworks for identifying the key building blocks of achieving greater agility, enhanced innovation and organisational change.