Digital has changed our world. The web has transformed the way we gather information, make purchases and carry out daily tasks.
Social media is altering the way we interact with friends and even the nature of society as a whole. And mobile has nurtured the 24/7, always on culture.
Organisations are scrambling to adapt to this new reality. Some businesses have been too slow and digital has forced them to close their doors. HMV, Tower records, Kodak and Blockbusters are all high-profile victims of the digital revolution.
But some organisations are making the transition, even in sectors harmed by the arrival of digital. One such organisation is the Guardian newspaper.