Posts tagged with Advertising

The future of mobile ad blocking: The experts’ view

Earlier this week we asked four digital marketing experts whether they were concerned about the rise of mobile ad blocking and what publishers can do to tackle the issue. 

In this follow-up Q&A we asked the same four people how they see the issue developing and what action publishers will need to take if ad blocking continues to grow. 

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40% of publishers describe their digital ad revenue as shrinking or static

The display advertising economy is in trouble, and digital publishers are feeling it. Whether it’s the rise of ad blockers, emerging news-delivery platforms, commoditized ad inventory or diminishing CPMs, there are plenty of challenges facing the industry. 

Our new report, Digital Publishing: Increasing Advertiser Value Through Data and Identity, found that display ad revenue is either stagnant or shrinking for 40% of digital publishers. 

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Eight intriguing US digital marketing stats from this week

It’s time for another round-up of the most interesting US digital marketing stats we’ve seen in the past week.

This time we’ll be covering everything from Snapchat to Super Bowl ads and the habits of Halloween shoppers. 

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How marginal ROI tells you where to spend your digital marketing budget

Working out where to best spend your next pound of budget is a question that marketers have been trying to answer for years.

Companies want to get the biggest bang for their buck and one way of doing this is to look at the more advanced metric of marginal ROI. 

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Traditional vs. digital advertising: what’s changed and what hasn’t?

BT’s "you got an ology?", The Smash Martians, J.R. Hartley. Certain adverts from the pre-internet era seem to have stuck in the collective consciousness of UK consumers. 

Some campaigns have ‘ear-wormed’ into our minds, others have worked through emotional appeal, humour, uniqueness or timeliness.

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12 of my favourite ad campaigns from the last 12 months

A look at the most interesting, captivating and successful ad campaigns that straddled the latter half of 2014 and the front half of 2015.

Normally something like this is reserved for the traditional year-end lists, however the period between June 2014 and this month is the eligibility period of The Masters of Marketing awards, so I thought this was a good enough excuse to buck with tradition.

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Why the insight & creativity sweetspot delivers better customer experiences

If we’re going to deliver the experiences customers expect, we need to break free from the silos.

If I had a pound for every comment piece I’ve read about the great divide between data and creativity, I’d be about to jet off on a world tour, not just my usual summer break. 

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How marketers can use emotional appeal in a cynical multichannel world

Back in the pre-digital era, marketing was so much more straightforward. 

You needed great creative for a memorable TV ad, but then it was a case of buying time on the one or two commercial terrestrial channels and maybe of reiterating some messaging in direct mail, print and/or outdoor display. Simple. 

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11 most interesting digital marketing stats from this week

Statistically you're likely to enjoy the Econsultancy weekly stats round-up more than your own wedding day, but slightly less so than the birth of your first child. 

There's no evidence for that, but it is scientific fact (bonus point for anyone who gets that reference). 

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How the top five UK ecommerce brands use YouTube

A few weeks back I wrote a post about how the top five UK ecommerce brands use Pinterest

As you can probably tell by reading some of my posts I’m a sucker for video content, so today I’m going to be focusing on those same brands but looking at their activity on YouTube.

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How do you solve a problem like ad blocking?

Oh publishers, when will you learn?

Of course you need revenue (after all you wouldn’t exist without it). But if you don’t start getting the balance right between ad revenue and user experience you’re going to die a slow and painful death.

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How to make better use of time of day in targeted advertising

Every marketer knows that the key to an effective advertising campaign is reaching the right person with the right message at the right time.  

And as every advertiser (of a certain age) knows, this used to be so much easier when people lived homogenous, predictable lives.

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