Posts tagged with Apps

Will intrusive ads on iPhone apps turn off users?

The New York Times has started to use intrusive ad formats for users of its iPhone news app, with full screen interstitial ads appearing between pages.

These ads can be pretty annoying on the internet, so will they discourage iPhone owners from using your app?

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20 badass iPhone apps for the boss

Yesterday our CEO Ashley Friedlein finally did the honourable thing and bought an iPhone. Already his world has measurably improved.

We asked our Twitter followers to suggest the apps that he should download. In particular we wanted ideas on apps relating to productivity, workflow, as well as the internet industry more broadly. Some are more boss-like than others, but they're all great apps.

Here’s what you (and I) came up with. Images link to the iTunes Store, should you wish to download them. 

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Create and use your personal QR code in five minutes

QR codes are smart barcodes that have a lot of potential to bridge the gap between online and offline marketing.

QR codes are image-based links to information. QR stands for ‘quick response’... instead of remembering and typing a URL / phone number you just take a picture of a QR code, and it does the rest.

In a nut, here’s how it works:

  1. You create a code (an image).
  2. Someone takes a picture of it on a smartphone. 
  3. The code is deciphered via a QR reader. 
  4. It becomes a link to provide the viewer with information. 

In a moment I’ll show you how to set one up...

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Q&A: Miles Shipside on Rightmove's iPhone app

Rightmove has just launched an iPhone app version of its property search engine, which allows users to search for properties by location or by using the phone's GPS.

I've been talking to Miles Shipside, Rightmove's Commercial Director, about the development of the new iPhone app...

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App review: Independent for iPhone

Hot on the heels of its new mobile website, The Independent has released an iPhone news app this week.

The Independent iPhone app is a departure from some other newspaper apps, as it is designed to allows readers to download all the articles while they have a decent 3G or wi-fi connection, and saves them for reading while offline.

Independent iPhone app

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PPC arbitrage Facebook-style

Facebook, which just announced that it had reached the 250m user mark, continues in its quest to build a sustainable business. Currently, Facebook's self-serve PPC ad platform accounts for the largest share of the company's revenue.

In an effort to grow that chunk of revenue, Facebook is adding on to its self-serve ad platform to meet the needs of developers and I think this could open up a potential arbitrage opportunity for savvy developers.

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Q&A: Lance Stewart on developing the Tube Exits iPhone app

Tube Exits is an innovative and very handy new iPhone app that helps users save time on Tube journeys by helping them to select the best carriage to board sp that they can get off at their destination right by the platfom exit.

I've been talking to the app's creator Lance Stewart about Tube Exits and the challenges of developing and launching an iPhone app...

Tube Exits iPhone app

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Burger King launches mobile commerce app

It's currently covering just the Queens area of New York, but Burger King has started to trial a mobile commerce app for the iPhone, as a way of maximising orders.

Customers can use the app to order and pay for their meals and skip queues at their local Burger King. I've been pretending to be in Queens so I can try the app out....

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Mobile app review: Sky News for iPhone

Sky News launched an iPhone app this week, which provides the latest headlines, as well as encouraging users to send in their own reports and images.

The app, which is currently top of the free download charts in the App Store, also has a strong focus on video content. I've been seeing how it compares to rival ITN's version.

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Is Facebook's incubator a joke?

A big chunk of the 'Facebook economy' doesn't belong to Facebook: it belongs to individuals and companies who have built Facebook applications.

By some accounts, the revenue generated from these apps will surpass Facebook's own revenue this year. So it's no surprise that Facebook is looking to do more to take direct advantage of the ecosystem it's built.

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Twitter co-founder says no to ads

twitterSpeaking at a conference today, Twitter co-founder Biz Stone told the audience not to expect to see ads anytime soon on the popular microblogging platform.

"There are a few reasons why we're not pursuing advertising--one is, it's just not quite as interesting to us." Stone said.

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Distribution vs. dependence

With the rise of 'open platforms' on the web, particularly on popular consumer-oriented services like Facebook and Twitter, it's never been easier for individuals and small upstarts to get their applications in front of millions of consumers quickly and efficiently.

The appeal of open platforms is easy to understand: instead of having to deal with the dreaded chicken and egg challenge most new consumer internet upstarts have to contend with, you can leverage the existing userbases of popular services.

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