Posts tagged with Black Friday

Preparing for Christmas: Key UK online retail stats

December is almost here and many of us have already made a start on our Christmas shopping.

One of the most useful things about our Internet Statistics Compendium (ISC) is that it is a really quick way to browse festive trends from the last few years to get a good idea of how important digital channels will be to shoppers in the lead up to the 25th.

This month I thought I’d use this blog post to pick out some key stats – incorporated into the Ecommerce and Customer Experience documents of our ISC – to look at how Christmas 2015 might play out among online and multichannel retailers in the UK.

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John Lewis black friday offers

Black Friday landing pages analysed: AO.com to Tesco

Some retailers are making basic errors preparing their landing pages for Black Friday.

As we've discussed previously, retailers need a year-round Black Friday landing page to ensure that they achieve decent search rankings and keep their audience informed.

Granted, Black Friday only truly hit the British consciousness during 2014's elbow-fest, but some websites have missing pages or redirects where their Black Friday landing pages once were.

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The 11 best digital marketing stats we've seen this week

The Econsultancy blog team just had a two-day stint in the press office at the Festival of Marketing in scenes reminiscent of Fear and Loathing in Las Vegas, except with more sleep and marginally less insanity.  

The result? Some fantastic additions to our weekly digital marketing stats roundup for anyone who didn’t make it to the event. 

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Luxury retailer discounting on Singles' Day

Luxury retailer discounting on Singles' Day: Will they do it again on Black Friday?

Earlier this week I wrote an article on Econsultancy about Black Friday and whether UK retailers will abstain or get involved with the American inspired retail holiday.

Well, like in politics, a week is a long time in retail. Today might be Armistice Day in Europe, and a day of sombre reflection, but in China it’s the wildly popular Singles’ Day sales frenzy.  

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Are we doing Black Friday or not?

Are we doing Black Friday in the UK or not?

It’s that time of year again; the weather’s miserable, tear jerking Christmas ads are back on the telly, and everyone in British retail is trying to decide what to do about Black Friday.

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Avoid 3rd party jams

Don't let site tags turn Black Friday into Blue Monday

It’s Black Friday, and you’re quietly confident. You’ve planned your marketing campaign in meticulous detail.

You’re expecting a lot of extra website traffic, but you’ve taken steps to make sure you can deal with it.

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Boosting online revenue during Black Friday & Cyber Monday

Over the last few years Black Friday and Cyber Monday have developed from being a purely US phenomenon to a global sales event, marking the start of the all-important Christmas shopping season. 

In 2014 the effects of Black Friday saw UK retail sales rise at their fastest annual rate in more than 10 years, with £810m spent and online sales jumping 13% year-on-year.

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REI opts out of Black Friday, sort of

For many retailers, Black Friday is a crucial shopping day that can make or break a year, so it's inconceivable that a major retailer would choose to sit it out.

But one large American retailer has decided to do just that.

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black friday

Black Friday: US sites ranking well in Google UK results

Search for 'Black Friday' and related terms in Google UK and you'll likely be returned a host of US websites in the results.

Below is page one of the UK SERPs (search engine results pages). As you can see, six out of the nine results are US sites.

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How to make Black Friday stand out in the longer holiday season

Many critics believe Black Friday won't be as big as past years. That doesn't have to be the case.

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10 steps to email success at Christmas: part two

With Christmas fast approaching, it’s important that brands are ready with a strategic email marketing campaign plan.

So following on from my previous Christmas email post, here are steps 6-10 towards festive email marketing success...

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10 steps to email success at Christmas: part one

It’s warm outside and Christmas is far from most people’s minds at the moment. But for commerce marketers, it’s a different story. 

Retailers are already thinking about how they can captivate consumers and drive revenue this year.

With IMRG reporting that UK shoppers spent £21.6bn in the eight weeks running up to Christmas in 2014, it’s no surprise to see why it’s a priority now. 

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