AO.com

Five digital realities every CEO & MD must face in 2016

Times are changing. The C-Suite has to acknowledge that savvier investment needs to be made to ensure the online experience is a knockout.

There are some things in life that can’t be changed. You can’t change your blood relations but that doesn’t mean you’re stuck with them.

Econsultancy’s top 10 guest posts of 2015

These days we have fewer guest posters on the Econsultancy blog, but those that remain still bring us a fresh perspective on the industry.

Here we’ve picked out the top 10 guest posts of 2015 (by page views) for your delectation.

Thanks to all our contributors.

Black Friday landing pages analysed: AO.com to Tesco

Some retailers are making basic errors preparing their landing pages for Black Friday.

As we’ve discussed previously, retailers need a year-round Black Friday landing page to ensure that they achieve decent search rankings and keep their audience informed.

Granted, Black Friday only truly hit the British consciousness during 2014’s elbow-fest, but some websites have missing pages or redirects where their Black Friday landing pages once were.

Six brand case studies that proved the value of customer experience

Delivering a brilliant customer experience is all about balancing genuine emotions with the right tools.

It’s not enough to use technology to deliver a personalised experience on a website, brand’s have to create and measure its emotional impact across every channel to help build relationships and stand out from the competition.

AO.com: The best ecommerce experience available online?

In previous articles I have discussed my admiration for the online experiences offered by the likes of ASOSBooking.com and (yes, honestly) Lingscars.com.

Now it is time to add another online experience to the pantheon of greats; the phenomenal ecommerce experience that is AO.com (formerly Appliances Online).

My opinion is that AO.com is among the most customer-centric retailers I have had the pleasure of knowing in more than 15 years working in the ecommerce industry.

What ecommerce managers can learn from AO.com

Often I find myself perusing the internet looking at how people are playing this game of ecommerce.

It’s an essential part of my role in trying to improve our own website, by learning how others are doing it.

For me there is one standout winner of ecommerce websites, and that is AO.com.

The 2014 retail IPO explosion: what does this mean for retail technology?

In the past year there have been as many British retailers listing on the stock exchange as there were in the previous ten, as the online and discount players that are shaking up shopping flock to go public.

This flood of initial public offerings (IPOs) has been driven by fundamental changes occurring in the industry with the massive growth of ecommerce and evolving shopping habits. 

18 companies with brilliant digital strategies

It occurred to me that amongst the Econsultancy blog team we certainly have our favourite companies as far as digital ambition and execution are concerned.

So I’m simply going to round up some companies that have done good things on this front and see if our readers get annoyed by any omissions or, indeed, inclusions.

So, here are 18 digital trailblazers. A lot of them are involved solely in ecommerce but not all of them.

N.B. I’ve deliberately excluded agencies and what I think of as tech companies, though that distinction is a little difficult to make in some areas.