It occurred to me that amongst the Econsultancy blog team we certainly have our favourite companies as far as digital ambition and execution are concerned.
So I’m simply going to round up some companies that have done good things on this front and see if our readers get annoyed by any omissions or, indeed, inclusions.
So, here are 18 digital trailblazers. A lot of them are involved solely in ecommerce but not all of them.
N.B. I’ve deliberately excluded agencies and what I think of as tech companies, though that distinction is a little difficult to make in some areas.