The best digital marketing stats we’ve seen this week
Your stats round up for this week features CX, voice search, the gaming industry and marketers’ top objectives.
Your stats round up for this week features CX, voice search, the gaming industry and marketers’ top objectives.
Guy Redwood founded UX and behavioural research agency SimpleUsability in 2001.
Visa is acquiring American fintech firm Plaid in a deal worth $5.3bn in what represents one of the largest acquisitions in the space to date.
Consent management platforms (CMPs) are a key part of many companies’ GDPR compliance efforts but according to a new study conducted by researchers at MIT, UCL and Aarhus University they are falling short.
Following a $170m Federal Trade Commission (FTC) settlement related to charges that it violated the Children’s Online Privacy Protection Act (COPPA), YouTube has announced changes to its service that it says will help protect children’s privacy.
As we begin a new decade, Facebook CEO Mark Zuckerberg has published his predictions and priorities for the 2020s.
We’re back in the swing of things, so get ready for a great roundup of stats.
Even hidden under a rock, marketers would have heard about the phenomenal success of Singles Day, which has completely eclipsed Black Friday and Cyber Monday. It’s certainly stirring debate, but we are still finding that western brands are attempting to play by western rules in the Chinese landscape. This is especially prevalent when it comes to ecommerce.
Last summer, Chinese search giant Baidu made headlines by becoming one of the leading players in the Chinese – and global – smart speaker markets, seemingly out of nowhere.
If I asked you to think of your favourite advert, what comes to mind?
YouAppi is a leading performance-based mobile app marketing and retargeting platform. We caught up with Hilit Mioduser Ames to find out more about app retention and what her typical day looks like. Please describe your job: What do you do? As VP Growth, Re-engagement, I lead the focus on helping advertisers reach their growth objectives […]
Direct-to-consumer (DTC) brands are often in the privileged position of having full control of their marketing. Many have grown through in-house expertise starting in paid search and developed into social.