A day in the life of… Head of Global Digital Communications for CSL Behring
Our latest ‘day in the life’ interviewee works at CSL Behring, a global biotech company named by Forbes in 2019 as one of the best employers in the US for diversity.
Our latest ‘day in the life’ interviewee works at CSL Behring, a global biotech company named by Forbes in 2019 as one of the best employers in the US for diversity.
Web design is forever advancing as technology, standards and tastes change.
It’s time for your monthly dose of social stories and campaigns.
David Henderson is chief technology officer at Global, Europe’s largest radio company and increasingly a player in outdoor media and music festivals.
Choosing a marketing automation vendor can be a complex, multi-step procedure involving input from decision-makers across the business – to say nothing of the price tag attached.
The ways in which media buyers and sellers transact could undergo a major shift in 2019 as big publishers opt to reduce the amount of inventory they offer through open exchanges.
Settle down, it’s stats time.
An article published in Campaign yesterday has struck a chord with many people working within the advertising agency world.
A webinar looking at the key skills required for a successful career in modern marketing, along with the key issues, challenges and opportunities around developing modern marketing skills. It also contains guidance for marketers in terms of what skills they need to think about developing in the near future.
In an over-supplied, increasingly commoditised market, agency owners understand that they must invest in their own marketing function if they want to grow, and that they have to run marketing programmes that are appropriate for the size and aspirations of their business.
In many respects, the automotive industry is quite a traditional one, particularly when it comes to its digital presence and how its products – cars – are presented digitally.
Brett Zucker is CMO at Monotype, the font and tech specialist, which also owns Olapic, a company which helps brands get more from user-generated content (UGC), short-form video and influencers in their marketing.