To reach a new target audience with its premium car rental service, Hertz invites influencers to an exclusive launch event, who created live stories to share on social media.
Can TikTok rival Instagram for influencer marketing success?
With its selection of editing tools – including copyright-free music, soundbites, filters, and AR effects – TikTok has naturally borne a more stylised and slick style of content; designed to truly entertain rather than to portray a lifestyle that people want to emulate (or buy into). Now with TikTok surpassing one billion global downloads, brands are naturally trying to tap into the platform’s influencer opportunity.
The clothing label worked with underground creative influencers in a social content campaign, This Is The Jacket, that shifted perceptions of the brand, particularly among 16-24s.
Baby and toddler swim school Water Babies mobilises its network of swim teachers, or influencers, to create engaging, relevant content about the business while boosting bookings to the programme.
Microlearning: Influencer Marketing
Learn the principles and practice of influencer marketing in under two minutes, with this microlearning module, which includes supporting resources to dive into the topic further.
Articles on influencer marketing
Purpose-driven marketing has become an increasing priority for brands over the past year or so, driven by the wider consumer desire for change.
As we head on into March, we’re back with the best digital marketing stats of the week.
We have one for the GenZennials today, an interview with the co-founder of The Influencer Marketing Factory, an agency that has done lots of work recently with TikTok. Let’s find out more about how Alessandro Bogliari works, and what his average day looks like. Please describe your job: What do you do? I am the […]
We’re rounding off the week with some more great stats. We’ll be covering environmental issues, paid content, influencer marketing and much more.
Steph Chaplin is the Global Head of Campaigns at Instagram influencer marketing service Takumi.
Influencers are helping drive billions in sales in China and marketers are increasingly focusing their efforts on influencer marketing as a result.
2019 was a banner year for influencer marketing. According to a recent report published by Ad Age Studio 30, influencer marketing spend in North America was at least $2bn this year, and some estimates have that figure much higher. And growth in spend, which is estimated to be anywhere from 41% to 95%, is stupendous.
It’s your final stats roundup of 2019, and we’re sending you off with a bang.
China's KOLs: What you need to know
China’s top Key Opinion Leaders are notorious for wielding phenomenal levels of commercial influence in their particular verticals, such as fashion or cosmetics – making them an incredibly lucrative investment for the brands who partner with them.
In this briefing on the biggest digital trends in China, Rebecca Sentance asks, “What are KOLs and where do they publish, and how are they different from western influencers?”
Get stats on influencers marketing – explore the ISD
You’ll find over 3,000 charts and statistics related to influencer marketing, in the Internet Statistics Database. Constantly updated with the latest data, for you to browse, save and export.
Articles on influencer marketing
Ready for this week’s stats?
Instagram has traditionally dominated the influencer marketing industry.
Earlier this year, Kylie Jenner was named the world’s youngest self-made billionaire at just twenty one years old, snatching the crown from Facebook’s Mark Zuckerberg who was twenty three at the time he accrued the title.
By some estimates, annual spend on influencer marketing will surpass $10bn in the coming years, a reflection of the fact that more and more companies are pouring ever-increasing amounts of money into a digital channel that basically didn’t exist a decade ago.
UK revenue for Made.com hit £100m in 2018, accounting for 58% of the brand’s turnover. Overall revenue was also up 37% to reach £173 million.
This week’s stats roundup includes news on consumer loyalty, seasonal retail trends, automation, and so much more.
This week’s stats roundup includes news about UX, Facebook, and travel brands.
We all remember the clickbait era: those dark days of “This one trick…” and “You won’t believe what happened next”, of Facebook pages dedicated to mass-produced content aimed at going viral.
Fast Track Training: Influencer Marketing
This intensive Fast Track course covers the key areas of influencer marketing: building a business case, identifying the right influencers, avoiding common pitfalls, measuring the success of campaigns and partnerships, and more.
1-day course | various venues | London