Executive summary The majority of millennials have been influenced by a social media content creator 61% of people aged 18 to 34, admit they have at some point been influenced in their consumer decisions by a social media content creator. US respondents are more likely to have been influenced than those in the UK. Influencers […]
What Consumers Think About Influencer Marketing
The report, which stems from a survey of 500 consumers in the US and UK aged 18 to 34, explores the attitudes and perceptions of young consumers towards digital influencers. It follows on the heels of the Influencer Marketing 2020 report, which is a study of the digital marketer’s view on influencer marketing.
Latest Research, Trends and Best Practice
Webinar Recording 1. Welcome to Digital Shift Digital Shift is Econsultancy’s trends service, designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that digital marketers face is relentless. Each day, we are faced with articles, blog posts, product […]
1. Introduction Welcome to our brand briefing series, which focuses on the marketing strategies and tactics of the most popular brands covered by Econsultancy. This report considers leading sports brand adidas, and takes a closer look at how the organisation uses social media as a key tool for customer engagement. With research conducted by Econsultancy […]
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The Internet Statistics Database contains over 3,000 charts and statistics related to influencer marketing, for you to browse, save and export.
Webinar: 5 Tips for Authentic Influencer Partnerships
As brands increasingly adopt influencer strategies, they are tasked with navigating issues with fraud including bots, fake followers and fake engagement. In this webinar, in association with Olapic, you’ll learn how to navigate the influencer marketing industry and avoid fraud.
Agenda Points covered in this webinar
- The State of Influencer Marketing
- The Importance of Authentic Relationships
- How to Spot and Avoid Fraud
From the Blog
Microlearning: Influencer Marketing
Learn the principles and practice of influencer marketing in under two minutes, with this microlearning module, which includes supporting resources to dive into the topic further.