Influencer Marketing

The latest influencer marketing best practice, briefings, case studies, statistics, trends, training and more

Essential reports

What Consumers Think About Influencer Marketing

 Executive summary The majority of millennials have been influenced by a social media content creator 61% of people aged 18 to 34, admit they have at some point been influenced in their consumer decisions by a social media content creator. US respondents are more likely to have been influenced than those in the UK. Influencers […]

Social Media Platforms Overview

Social Media Platforms Overview

 1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide,  and Content Strategy Best Practice Guide. Its purpose is to provide a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides […]

Social Selling Strategy Best Practice Guide

1. Introduction Social media has grown exponentially. In January 2020, there were 3.80 billion social media users, with this number increasing by more than 9% (with 321 million new users) since January 2019.[1] But the term is misleading: social media has become as important for business as it has for social interaction, reflecting the changing […]

Influencer trends

Influencer Intelligence

The only celebrity and influencer marketing platform you need. Join thousands of the world’s leading businesses that trust Influencer Intelligence’s data intelligence tool to identify and connect with the most relevant influencers for their brand.

Microlearning: Influencer Marketing

 ‌ Learn the principles and practice of influencer marketing in under two minutes, with this microlearning module, which includes supporting resources to dive into the topic further.

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Online Fast Track: Influencer Marketing (1 Day)

Knowing how to identify the right influencers to avoid the many pitfalls, and planning, implementing and measuring successfully, is more crucial now than ever before.

Take our instructor-led virtual training course.

Influencer Marketing - Econsultancy's Internet Statistics Database

Get stats on influencer marketing – explore the ISD

 ‌ You’ll find over 3,000 charts and statistics related to influencer marketing, in the Internet Statistics Database. Constantly updated with the latest data, for you to browse, save and export.

Topic hubs

B2B - Econsultancy's Internet Statistics Database

B2B