The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget to create a successful paid social media strategy. It also covers how to run, manage and evaluate campaigns.
Three ways influencer marketing is evolving in 2021
Marketers upped their spend on influencer marketing in 2020, as brands strived to connect with consumers in a more authentic way.
According to a Takumi study, undertaken in October 2020, 73% of marketers surveyed said they had allocated more resources to the strategy in the past year, with 60% agreeing that influencer marketing provides better ROI for brand marketing campaigns compared with traditional advertising.
But as influencer marketing becomes a more integral part of brand marketing strategy – how is it evolving?
Social media platforms are becoming increasingly shoppable, with Instagram and TikTok leading the way with their in-app shopping capabilities. Even Twitter recently debuted its own commerce feature, with Walmart being the first retail brand to use ‘Live Shopping’ on the platform. As social commerce grows, so does the opportunity for influencers (or creators, as many […]
Welcome back to our regular roundup of stand-out social campaigns.
Welcome back to our regular roundup of the stand-out social stories from the month just gone. In September, we saw many brands continue to adopt sentiments of togetherness, authenticity and self-expression in their campaigns as life returns to normal, social lives ramp up, and young people return to school and university. TikTok has maintained its […]
Thomas Walters is the CEO & Co-Founder of Billion Dollar Boy (BDB) – a global creative influencer marketing agency that delivers end-to-end campaign management for top brands. I recently caught up with Thomas to chat about the evolution of influencer marketing, the key components of any successful campaign, and the trends to watch out for. […]
The announcement that influencer Molly-Mae Hague was recently appointed as the new UK and EU Creative Director for fast-fashion retailer Pretty Little Thing has generated equal amounts of praise and criticism online. More generally, the announcement has sparked a wider conversation about the increasing influence that content creators have over the brands they work with. […]
Even though shopping on TikTok is still in the testing stages, we can learn a great deal about what the future of ecommerce on the platform might look like – by turning to Douyin, TikTok’s sibling app in China.
TikTok has had a big impact on fashion retail in the past 12 months, with brands increasingly using the platform to both determine trends and drive sales. If you are of a certain demographic or a regular online shopper – it is likely that fashion brands often fill your FYP (‘for you page’), and that […]
In the west, virtual influencers – digitally-generated characters who exist only online, though their followings and fanbase are very real – still have the aura of something that is niche and futuristic. But in China, virtual Key Opinion Leaders (or KOLs) are an increasingly popular way of connecting with audiences, particularly young audiences. Brands can […]
Marketers upped their spend on influencer marketing in 2020, as brands strived to connect with consumers in a more authentic way. According to a Takumi study, undertaken in October 2020, 73% of marketers surveyed said they had allocated more resources to the strategy in the past year, with 60% agreeing that influencer marketing provides better […]
Demand for SVOD services (or subscription video on demand) has surged in the past 18 months, with one in two British customers now paying for multiple streaming services at the same time. In light of this, Sunny Bhurji, Sky TV’s Marketing Director, spoke at the Festival of Marketing this week about how the organisation has […]
The start of the Covid-19 pandemic resulted in a downturn for influencer marketing, as brands and agencies suspended campaigns and sponsorship deals.
Working with Cult, 7th Heaven overcame low ‘relevance’ and ‘performance’ brand perception scores with a data-driven, social media marketing campaign based around personal performance-focused, online brand ambassadors.
The brand’s partnership with social influencer Ebba Kleberg von Sydow drove awareness and education among its target audience, which resulted in a 99% increase in sales of its Mineral 89 range.
To reach a new target audience with its premium car rental service, Hertz invites influencers to an exclusive launch event, who created live stories to share on social media.
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The Social Quarterly
The latest trends, developments and statistics in social media. Stories this quarter include Facebook’s corporate rebrand as Meta, the launch of live commerce on Pinterest TV and TikTok’s inaugural Discover List.
The latest trends, developments and statistics in social media. Stories this quarter include YouTube testing livestream shopping, TikTok extending the length of its videos and Facebook’s Campaign Ideas Generator.
The latest trends, developments and statistics in social media. Social Quarterly distils the most recent data and trends, aiming to provide a guide to what’s happening now in social media and what you should be keeping an eye on.
Microlearning: Influencer Marketing
Learn the principles and practice of influencer marketing in under two minutes, with this microlearning module, which includes supporting resources to dive into the topic further.
Online Fast Track: Influencer Marketing (1 Day)
Knowing how to identify the right influencers to avoid the many pitfalls, and planning, implementing and measuring successfully, is more crucial now than ever before.
Take our instructor-led virtual training course.
Get stats on influencer marketing – explore the ISD
You’ll find over 3,000 charts and statistics related to influencer marketing, in the Internet Statistics Database. Constantly updated with the latest data, for you to browse, save and export.