Influencer Marketing


"Globally, 88.4% of brands say they plan to continue investing in influencer marketing in 2019"

You’ll find over 3,000 charts and statistics related to influencer marketing, in the Internet Statistics Database. Constantly updated with the latest data, for you to browse, save and export.

Latest Research, Trends and Best Practice

Social Media Platforms Overview

Social Media Platforms Overview

 1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide,  and Content Strategy Best Practice Guide. Its purpose is to provide a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides […]

What Consumers Think About Influencer Marketing

 Executive summary The majority of millennials have been influenced by a social media content creator 61% of people aged 18 to 34, admit they have at some point been influenced in their consumer decisions by a social media content creator. US respondents are more likely to have been influenced than those in the UK. Influencers […]

Microlearning: Influencer Marketing

Learn the principles and practice of influencer marketing in under two minutes, with this microlearning module, which includes supporting resources to dive into the topic further.

Case Studies

Influencer marketing webinar

Webinar: 5 Tips for Authentic Influencer Partnerships

As brands increasingly adopt influencer strategies, they’re tasked with navigating issues with fraud, including bots, fake followers and fake engagement. In this webinar, in association with Olapic, we discuss the state of Influencer Marketing, the importance of authentic relationships, and how to spot and avoid fraud

From the Blog

Vector graphic of a smartphone with social media notifications

Six ways brands can respond to the “demetrication” trend in social media

Digital marketing is, on paper, all about metrics. Never before have marketers had access to so much data and the ability to track and monitor their campaigns, often in real-time no less. But some of the decisions marketers make, particularly in the world of social media, are based on public metrics that could be going […]

Fast Track Training: Influencer Marketing

This intensive Fast Track course covers the key areas of influencer marketing: building a business case, identifying the right influencers, avoiding common pitfalls, measuring the success of campaigns and partnerships, and more.

1-day course | various venues | London