1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, and Content Strategy Best Practice Guide. Its purpose is to provide a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides […]
"Globally, 88.4% of brands say they plan to continue investing in influencer marketing in 2019"
You’ll find over 3,000 charts and statistics related to influencer marketing, in the Internet Statistics Database. Constantly updated with the latest data, for you to browse, save and export.
Latest Research, Trends and Best Practice
Executive summary The majority of millennials have been influenced by a social media content creator 61% of people aged 18 to 34, admit they have at some point been influenced in their consumer decisions by a social media content creator. US respondents are more likely to have been influenced than those in the UK. Influencers […]
Microlearning: Influencer Marketing
Learn the principles and practice of influencer marketing in under two minutes, with this microlearning module, which includes supporting resources to dive into the topic further.
The clothing label worked with underground creative influencers in a social content campaign, This Is The Jacket, that shifted perceptions of the brand, particularly among 16-24s.
Baby and toddler swim school Water Babies mobilises its network of swim teachers, or influencers, to create engaging, relevant content about the business while boosting bookings to the programme.
Working with influencers Mother Pukka and Father of Daughters, Renault receives about 1.9m engagements with #BehindCarDoors campaign, which positions the Scénic as the ultimate family car.
Webinar: 5 Tips for Authentic Influencer Partnerships
As brands increasingly adopt influencer strategies, they’re tasked with navigating issues with fraud, including bots, fake followers and fake engagement. In this webinar, in association with Olapic, we discuss the state of Influencer Marketing, the importance of authentic relationships, and how to spot and avoid fraud
From the Blog
Brands are spending billions of dollars a year on influencer marketing and it has fast become a critical digital marketing channel, especially for brands in markets such as fashion and beauty.
Digital marketing is, on paper, all about metrics. Never before have marketers had access to so much data and the ability to track and monitor their campaigns, often in real-time no less. But some of the decisions marketers make, particularly in the world of social media, are based on public metrics that could be going […]
If you’ve ever posted on Instagram, you’ll relate to the sweet torture that comes in the aftermath as you wait for the ‘likes’ to roll in; each one a metaphorical pat on the back.
Fast Track Training: Influencer Marketing
This intensive Fast Track course covers the key areas of influencer marketing: building a business case, identifying the right influencers, avoiding common pitfalls, measuring the success of campaigns and partnerships, and more.
1-day course | various venues | London