Influencer Marketing

The latest influencer marketing best practice, briefings, case studies, statistics, trends, training and more

The seven signs your company isn't ready for influencer marketing

Digital marketing expert and Econsultancy contributor, Patricio Robles, shares some important advice for brands to consider before, “jumping on the increasingly expensive influencer marketing bandwagon”.

Latest Research, Trends and Best Practice

Social Media Platforms Overview

Social Media Platforms Overview

 1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide,  and Content Strategy Best Practice Guide. Its purpose is to provide a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides […]

Fast Track Training: Influencer Marketing

This intensive Fast Track course covers the key areas of influencer marketing: building a business case, identifying the right influencers, avoiding common pitfalls, measuring the success of campaigns and partnerships, and more.

1-day course | various venues | London

Case Studies


"68% of US marketers cite Instagram as the most important social platform for their influencer marketing strategy"

You’ll find over 3,000 charts and statistics related to influencer marketing, in the Internet Statistics Database. Constantly updated with the latest data, for you to browse, save and export.

From the Blog

Microlearning: Influencer Marketing

Learn the principles and practice of influencer marketing in under two minutes, with this microlearning module, which includes supporting resources to dive into the topic further.

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