To reach a new target audience with its premium car rental service, Hertz invites influencers to an exclusive launch event, who created live stories to share on social media.
Can TikTok rival Instagram for influencer marketing success?
With its selection of editing tools – including copyright-free music, soundbites, filters, and AR effects – TikTok has naturally borne a more stylised and slick style of content; designed to truly entertain rather than to portray a lifestyle that people want to emulate (or buy into). Now with TikTok surpassing one billion global downloads, brands are naturally trying to tap into the platform’s influencer opportunity.
The clothing label worked with underground creative influencers in a social content campaign, This Is The Jacket, that shifted perceptions of the brand, particularly among 16-24s.
Baby and toddler swim school Water Babies mobilises its network of swim teachers, or influencers, to create engaging, relevant content about the business while boosting bookings to the programme.
Microlearning: Influencer Marketing
Learn the principles and practice of influencer marketing in under two minutes, with this microlearning module, which includes supporting resources to dive into the topic further.
Articles on influencer marketing
We’re rounding off the week with some more great stats. We’ll be covering environmental issues, paid content, influencer marketing and much more.
Steph Chaplin is the Global Head of Campaigns at Instagram influencer marketing service Takumi.
Influencers are helping drive billions in sales in China and marketers are increasingly focusing their efforts on influencer marketing as a result.
2019 was a banner year for influencer marketing. According to a recent report published by Ad Age Studio 30, influencer marketing spend in North America was at least $2bn this year, and some estimates have that figure much higher. And growth in spend, which is estimated to be anywhere from 41% to 95%, is stupendous.
It’s your final stats roundup of 2019, and we’re sending you off with a bang.
Ready for this week’s stats?
Instagram has traditionally dominated the influencer marketing industry.
Earlier this year, Kylie Jenner was named the world’s youngest self-made billionaire at just twenty one years old, snatching the crown from Facebook’s Mark Zuckerberg who was twenty three at the time he accrued the title.
China's KOLs: What you need to know
China’s top Key Opinion Leaders are notorious for wielding phenomenal levels of commercial influence in their particular verticals, such as fashion or cosmetics – making them an incredibly lucrative investment for the brands who partner with them.
In this briefing on the biggest digital trends in China, Rebecca Sentance asks, “What are KOLs and where do they publish, and how are they different from western influencers?”
Latest Research, Trends and Best Practice
1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, and Content Strategy Best Practice Guide. Its purpose is to provide a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides […]
Get stats on influencers marketing – explore the ISD
You’ll find over 3,000 charts and statistics related to influencer marketing, in the Internet Statistics Database. Constantly updated with the latest data, for you to browse, save and export.
Articles on influencer marketing
By some estimates, annual spend on influencer marketing will surpass $10bn in the coming years, a reflection of the fact that more and more companies are pouring ever-increasing amounts of money into a digital channel that basically didn’t exist a decade ago.
UK revenue for Made.com hit £100m in 2018, accounting for 58% of the brand’s turnover. Overall revenue was also up 37% to reach £173 million.
This week’s stats roundup includes news on consumer loyalty, seasonal retail trends, automation, and so much more.
This week’s stats roundup includes news about UX, Facebook, and travel brands.
We all remember the clickbait era: those dark days of “This one trick…” and “You won’t believe what happened next”, of Facebook pages dedicated to mass-produced content aimed at going viral.
Jesy Nelson from the girl group Little Mix has been praised for highlighting the problem of online abuse on social media platforms in a new documentary, ‘Odd One Out’.
In this week’s digital stats roundup, you’ll find news about Instagram, digital out of home ads, personalisation, and lots more to boot.
Brands are spending billions of dollars a year on influencer marketing and it has fast become a critical digital marketing channel, especially for brands in markets such as fashion and beauty.
Fast Track Training: Influencer Marketing
This intensive Fast Track course covers the key areas of influencer marketing: building a business case, identifying the right influencers, avoiding common pitfalls, measuring the success of campaigns and partnerships, and more.
1-day course | various venues | London