The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget to create a successful paid social media strategy. It also covers how to run, manage and evaluate campaigns.
Three ways influencer marketing is evolving in 2021
Marketers upped their spend on influencer marketing in 2020, as brands strived to connect with consumers in a more authentic way.
According to a Takumi study, undertaken in October 2020, 73% of marketers surveyed said they had allocated more resources to the strategy in the past year, with 60% agreeing that influencer marketing provides better ROI for brand marketing campaigns compared with traditional advertising.
But as influencer marketing becomes a more integral part of brand marketing strategy – how is it evolving?
Influencer marketing and the coronavirus crisis
The start of the Covid-19 pandemic resulted in a downturn for influencer marketing, as brands and agencies suspended campaigns and sponsorship deals.
The ongoing Covid-19 pandemic has dealt the booming influencer economy its first real setback. Despite the fact that social media usage is up, brands faced with the threat of a prolonged economic downturn are cutting their influencer marketing engagements. According to SocialBakers, UK posts using the hashtag #ad dropped by more than a third this […]
There has been a growing awareness in the west in recent years that we should look to China for the digital trends of the future, as it has become increasingly apparent that Chinese use of the internet, technology, ecommerce, social media and more is leagues ahead of ours.
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The Social Quarterly
The latest trends, developments and statistics in social media. Stories this quarter include YouTube testing livestream shopping, TikTok extending the length of its videos and Facebook’s Campaign Ideas Generator.
The latest trends, developments and statistics in social media. Social Quarterly distils the most recent data and trends, aiming to provide a guide to what’s happening now in social media and what you should be keeping an eye on.
The latest trends, developments and statistics in social media, distilled by Econsultancy into a guide to what’s happening now and what you should be keeping an eye on.
Microlearning: Influencer Marketing
Learn the principles and practice of influencer marketing in under two minutes, with this microlearning module, which includes supporting resources to dive into the topic further.
Online Fast Track: Influencer Marketing (1 Day)
Knowing how to identify the right influencers to avoid the many pitfalls, and planning, implementing and measuring successfully, is more crucial now than ever before.
Take our instructor-led virtual training course.
To reach a new target audience with its premium car rental service, Hertz invites influencers to an exclusive launch event, who created live stories to share on social media.
The clothing label worked with underground creative influencers in a social content campaign, This Is The Jacket, that shifted perceptions of the brand, particularly among 16-24s.
Baby and toddler swim school Water Babies mobilises its network of swim teachers, or influencers, to create engaging, relevant content about the business while boosting bookings to the programme.
Even though shopping on TikTok is still in the testing stages, we can learn a great deal about what the future of ecommerce on the platform might look like – by turning to Douyin, TikTok’s sibling app in China.
TikTok has had a big impact on fashion retail in the past 12 months, with brands increasingly using the platform to both determine trends and drive sales. If you are of a certain demographic or a regular online shopper – it is likely that fashion brands often fill your FYP (‘for you page’), and that […]
In the west, virtual influencers – digitally-generated characters who exist only online, though their followings and fanbase are very real – still have the aura of something that is niche and futuristic. But in China, virtual Key Opinion Leaders (or KOLs) are an increasingly popular way of connecting with audiences, particularly young audiences. Brands can […]
Get stats on influencer marketing – explore the ISD
You’ll find over 3,000 charts and statistics related to influencer marketing, in the Internet Statistics Database. Constantly updated with the latest data, for you to browse, save and export.