Influencer Marketing

The latest influencer marketing best practice, briefings, case studies, statistics, trends, training and more


"Globally, 88.4% of brands say they plan to continue investing in influencer marketing in 2019"

You’ll find over 3,000 charts and statistics related to influencer marketing, in the Internet Statistics Database. Constantly updated with the latest data, for you to browse, save and export.

Latest Research, Trends and Best Practice

Social Media Platforms Overview

Social Media Platforms Overview

 1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide,  and Content Strategy Best Practice Guide. Its purpose is to provide a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides […]

Paid Social Media Advertising

Social Media Advertising

1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, Social Media Platforms Overview, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget […]

Microlearning: Influencer Marketing

Learn the principles and practice of influencer marketing in under two minutes, with this microlearning module, which includes supporting resources to dive into the topic further.

Case Studies

Influencer marketing webinar

Webinar: 5 Tips for Authentic Influencer Partnerships

As brands increasingly adopt influencer strategies, they’re tasked with navigating issues with fraud, including bots, fake followers and fake engagement. In this webinar, in association with Olapic, we discuss the state of Influencer Marketing, the importance of authentic relationships, and how to spot and avoid fraud

From the Blog

Fast Track Training: Influencer Marketing

This intensive Fast Track course covers the key areas of influencer marketing: building a business case, identifying the right influencers, avoiding common pitfalls, measuring the success of campaigns and partnerships, and more.

1-day course | various venues | London