The seven signs your company isn't ready for influencer marketing
Digital marketing expert and Econsultancy contributor, Patricio Robles, shares some important advice for brands to consider before, “jumping on the increasingly expensive influencer marketing bandwagon”.
Social Media Platforms Overview
1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, and Content Strategy Best Practice Guide. Its purpose is to provide a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides […]
Fast Track Training: Influencer Marketing
This intensive Fast Track course covers the key areas of influencer marketing: building a business case, identifying the right influencers, avoiding common pitfalls, measuring the success of campaigns and partnerships, and more.
1-day course | various venues | London
Hertz drives interest in new premium offering with influencer content strategy
To reach a new target audience with its premium car rental service, Hertz invites influencers to an exclusive launch event, who created live stories to share on social media.
Superdry influencer campaign delivers 251% ROI while shifting Gen Z brand perception
The clothing label worked with underground creative influencers in a social content campaign, This Is The Jacket, that shifted perceptions of the brand, particularly among 16-24s.
Water Babies drives 200% more conversions from Facebook ads with social influencer strategy
Baby and toddler swim school Water Babies mobilises its network of swim teachers, or influencers, to create engaging, relevant content about the business while boosting bookings to the programme.
"68% of US marketers cite Instagram as the most important social platform for their influencer marketing strategy"
You’ll find over 3,000 charts and statistics related to influencer marketing, in the Internet Statistics Database. Constantly updated with the latest data, for you to browse, save and export.
A day in the life of… Steph Chaplin, Global Head of Campaigns at Takumi
Steph Chaplin is the Global Head of Campaigns at Instagram influencer marketing service Takumi.
Do marketers really know how big China’s influencer economy is?
Influencers are helping drive billions in sales in China and marketers are increasingly focusing their efforts on influencer marketing as a result.
Peak influencer brand: what will it take for influencer-created brands to succeed in 2020?
2019 was a banner year for influencer marketing. According to a recent report published by Ad Age Studio 30, influencer marketing spend in North America was at least $2bn this year, and some estimates have that figure much higher. And growth in spend, which is estimated to be anywhere from 41% to 95%, is stupendous.
Microlearning: Influencer Marketing
Learn the principles and practice of influencer marketing in under two minutes, with this microlearning module, which includes supporting resources to dive into the topic further.