Many influencer marketing campaigns have been halted or completely cancelled due to the coronavirus pandemic, as brands put the brakes on any activity that could be deemed insensitive in the current climate.
The ongoing Covid-19 pandemic has dealt the booming influencer economy its first real setback. Despite the fact that social media usage is up, brands faced with the threat of a prolonged economic downturn are cutting their influencer marketing engagements. According to SocialBakers, UK posts using the hashtag #ad dropped by more than a third this […]
As Econsultancy’s sister brand Influencer Intelligence has recently published a report on the impact of COVID-19 on influencer marketing, we thought we would also take a look at the topic.
Purpose-driven marketing has become an increasing priority for brands over the past year or so, driven by the wider consumer desire for change.
As we head on into March, we’re back with the best digital marketing stats of the week.
We have one for the GenZennials today, an interview with the co-founder of The Influencer Marketing Factory, an agency that has done lots of work recently with TikTok. Let’s find out more about how Alessandro Bogliari works, and what his average day looks like. Please describe your job: What do you do? I am the […]
We’re rounding off the week with some more great stats. We’ll be covering environmental issues, paid content, influencer marketing and much more.
Steph Chaplin is the Global Head of Campaigns at Instagram influencer marketing service Takumi.
Influencers are helping drive billions in sales in China and marketers are increasingly focusing their efforts on influencer marketing as a result.
Live commerce, a growing trend that blends livestreaming and ecommerce by allowing consumers to tune into livestreams and directly buy the goods featured in them, has taken on a new importance in China thanks to the outbreak of coronavirus.
To reach a new target audience with its premium car rental service, Hertz invites influencers to an exclusive launch event, who created live stories to share on social media.
The clothing label worked with underground creative influencers in a social content campaign, This Is The Jacket, that shifted perceptions of the brand, particularly among 16-24s.
Baby and toddler swim school Water Babies mobilises its network of swim teachers, or influencers, to create engaging, relevant content about the business while boosting bookings to the programme.
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Learn the principles and practice of influencer marketing in under two minutes, with this microlearning module, which includes supporting resources to dive into the topic further.
2019 was a banner year for influencer marketing. According to a recent report published by Ad Age Studio 30, influencer marketing spend in North America was at least $2bn this year, and some estimates have that figure much higher. And growth in spend, which is estimated to be anywhere from 41% to 95%, is stupendous.
It’s your final stats roundup of 2019, and we’re sending you off with a bang.
Ready for this week’s stats?
Instagram has traditionally dominated the influencer marketing industry.
Earlier this year, Kylie Jenner was named the world’s youngest self-made billionaire at just twenty one years old, snatching the crown from Facebook’s Mark Zuckerberg who was twenty three at the time he accrued the title.
By some estimates, annual spend on influencer marketing will surpass $10bn in the coming years, a reflection of the fact that more and more companies are pouring ever-increasing amounts of money into a digital channel that basically didn’t exist a decade ago.
UK revenue for Made.com hit £100m in 2018, accounting for 58% of the brand’s turnover. Overall revenue was also up 37% to reach £173 million.
This week’s stats roundup includes news on consumer loyalty, seasonal retail trends, automation, and so much more.
Knowing how to identify the right influencers to avoid the many pitfalls, and planning, implementing and measuring successfully, is more crucial now than ever before.
Take our instructor-led virtual training course.
You’ll find over 3,000 charts and statistics related to influencer marketing, in the Internet Statistics Database. Constantly updated with the latest data, for you to browse, save and export.
