Executive summary The majority of millennials have been influenced by a social media content creator 61% of people aged 18 to 34, admit they have at some point been influenced in their consumer decisions by a social media content creator. US respondents are more likely to have been influenced than those in the UK. Influencers […]
What Consumers Think About Influencer Marketing
This report, authored by our sister company, Influencer Intelligence, stems from a survey of 500 consumers in the US and UK aged 18 to 34, and explores the attitudes and perceptions of young consumers towards digital influencers.
It follows on the heels of the Influencer Marketing 2020 report, which is a study of the digital marketer’s view on influencer marketing.
Latest Research, Trends and Best Practice
Webinar Recording 1. Welcome to Digital Shift Digital Shift is Econsultancy’s trends service, designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that digital marketers face is relentless. Each day, we are faced with articles, blog posts, product […]
1. Introduction Welcome to our brand briefing series, which focuses on the marketing strategies and tactics of the most popular brands covered by Econsultancy. This report considers leading sports brand adidas, and takes a closer look at how the organisation uses social media as a key tool for customer engagement. With research conducted by Econsultancy […]
The clothing label worked with underground creative influencers in a social content campaign, This Is The Jacket, that shifted perceptions of the brand, particularly among 16-24s.
Baby and toddler swim school Water Babies mobilises its network of swim teachers, or influencers, to create engaging, relevant content about the business while boosting bookings to the programme.
Working with influencers Mother Pukka and Father of Daughters, Renault receives about 1.9m engagements with #BehindCarDoors campaign, which positions the Scénic as the ultimate family car.
Webinar: 5 Tips for Authentic Influencer Partnerships
As brands increasingly adopt influencer strategies, they are tasked with navigating issues with fraud, including bots, fake followers and fake engagement. In this webinar, in association with Olapic, we discuss:
- the state of Influencer Marketing
- the importance of authentic relationships
- how to spot and avoid fraud
Looking for influencer marketing statistics and data?
The Internet Statistics Database contains over 3,000 charts and statistics related to influencer marketing, for you to browse, save and export.
From the Blog
Eye-popping headlines suggest that some influencers are making staggering amounts posting content on behalf of brands, and there is very little doubt that the biggest influencers are making (not-so-)small fortunes from their content.
For younger generations, it can be difficult to imagine what the world was like before Facebook or mobile phones existed.
Ladies and gents, here are your stats for the week.
Microlearning: Influencer Marketing
Learn the principles and practice of influencer marketing in under two minutes, with this microlearning module, which includes supporting resources to dive into the topic further.