Influencer Marketing

The latest influencer marketing best practice, briefings, case studies, statistics, trends, training and more

Three ways influencer marketing is evolving in 2021

 ‌ Marketers upped their spend on influencer marketing in 2020, as brands strived to connect with consumers in a more authentic way.

According to a Takumi study, undertaken in October 2020, 73% of marketers surveyed said they had allocated more resources to the strategy in the past year, with 60% agreeing that influencer marketing provides better ROI for brand marketing campaigns compared with traditional advertising.

But as influencer marketing becomes a more integral part of brand marketing strategy – how is it evolving?

Essential reports

B2B Social Selling Strategy Best Practice Guide

A report providing a practical guide to creating a social selling strategy. It considers the three most effective social media platforms for B2B marketers and salespeople – LinkedIn, Facebook and Twitter – advising on how brands can best harness the unique potential of each.

Influencer trends

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Three ways influencer marketing is evolving in 2021

Marketers upped their spend on influencer marketing in 2020, as brands strived to connect with consumers in a more authentic way. According to a Takumi study, undertaken in October 2020, 73% of marketers surveyed said they had allocated more resources to the strategy in the past year, with 60% agreeing that influencer marketing provides better […]

Influencer Marketing - Econsultancy's Internet Statistics Database

Influencer sustainability – the trends marketers need to know in the second half of 2020

Brands and businesses must constantly recalibrate how they work with influencers as social platforms change. This briefing covers the latest trends in influencer marketing, including Covid-19, ad spend, trust and TikTok. It is an edited version of the influencer section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall. Reduced adspend is […]

Influencer Intelligence

The only celebrity and influencer marketing platform you need. Join thousands of the world’s leading businesses that trust Influencer Intelligence’s data intelligence tool to identify and connect with the most relevant influencers for their brand.

Microlearning: Influencer Marketing

 ‌ Learn the principles and practice of influencer marketing in under two minutes, with this microlearning module, which includes supporting resources to dive into the topic further.

Online Fast Track: Influencer Marketing (1 Day)

Knowing how to identify the right influencers to avoid the many pitfalls, and planning, implementing and measuring successfully, is more crucial now than ever before.

Take our instructor-led virtual training course.

Case Studies

More

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Virtual influencers are helping brands to succeed in China

In the west, virtual influencers – digitally-generated characters who exist only online, though their followings and fanbase are very real – still have the aura of something that is niche and futuristic. But in China, virtual Key Opinion Leaders (or KOLs) are an increasingly popular way of connecting with audiences, particularly young audiences. Brands can […]

Influencer Marketing - Econsultancy's Internet Statistics Database

Get stats on influencer marketing – explore the ISD

 ‌ You’ll find over 3,000 charts and statistics related to influencer marketing, in the Internet Statistics Database. Constantly updated with the latest data, for you to browse, save and export.

Topic hubs

B2B - Econsultancy's Internet Statistics Database

B2B