Influencer Marketing

The latest influencer marketing best practice, briefings, case studies, statistics, trends, training and more

Essential reports

bubbles on a background of red fading to blue

Social Media Platforms Overview Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Advertising Best Practice Guide, Social Media Strategy Best Practice Guide, Social Media Platforms Trends Report, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of some of the world’s major […]

B2B Social Selling Strategy Best Practice Guide

1. Introduction Social media has grown exponentially. In January 2020, there were 3.80 billion social media users, with this number increasing by more than 9% (with 321 million new users) since January 2019.[1] But the term is misleading: social media has become as important for business as it has for social interaction, reflecting the changing […]

Influencer trends

Influencer Marketing - Econsultancy's Internet Statistics Database

Influencer sustainability – the trends marketers need to know in the second half of 2020

Brands and businesses must constantly recalibrate how they work with influencers as social platforms change. This briefing covers the latest trends in influencer marketing, including Covid-19, ad spend, trust and TikTok. It is an edited version of the influencer section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall. Reduced adspend is […]

Case Studies

Influencer Intelligence

The only celebrity and influencer marketing platform you need. Join thousands of the world’s leading businesses that trust Influencer Intelligence’s data intelligence tool to identify and connect with the most relevant influencers for their brand.

Microlearning: Influencer Marketing

 ‌ Learn the principles and practice of influencer marketing in under two minutes, with this microlearning module, which includes supporting resources to dive into the topic further.

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Online Fast Track: Influencer Marketing (1 Day)

Knowing how to identify the right influencers to avoid the many pitfalls, and planning, implementing and measuring successfully, is more crucial now than ever before.

Take our instructor-led virtual training course.

Influencer Marketing - Econsultancy's Internet Statistics Database

Get stats on influencer marketing – explore the ISD

 ‌ You’ll find over 3,000 charts and statistics related to influencer marketing, in the Internet Statistics Database. Constantly updated with the latest data, for you to browse, save and export.

Topic hubs

B2B - Econsultancy's Internet Statistics Database

B2B