Influencer Marketing

The latest influencer marketing best practice, briefings, case studies, statistics, trends, training and more

2022: The influencer comes of age

Could 2022 be the year the influencer industry “grows up”? Increased creator control of content, social commerce, and the acceleration of long-term partnerships all have a part to play.

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Influencer Marketing - Econsultancy's Internet Statistics Database

Influencer marketing in 2023: What do the experts predict?

Influencer marketing is now an integral part of the digital marketing mix, enabling brands to engage audiences and to promote authenticity and trust. According to The State of Influencer Marketing 2022: Benchmark Report, the industry was set to grow to approximately $16.4 billion this year; this growth has been buoyed by the continued success of […]

How the pharma industry is embracing influencer marketing

The pharma industry is increasingly embracing social media as a tool for influence – a term we are used to hearing in the context of fashion, beauty, or sport. But now, with the rise of new social media platforms like TikTok – where users are increasingly seeking out health-related advice in a more informal or […]

Is influencer-guided shopping the future of retail?

Social media platforms are becoming increasingly shoppable, with Instagram and TikTok leading the way with their in-app shopping capabilities. Even Twitter recently debuted its own commerce feature, with Walmart being the first retail brand to use ‘Live Shopping’ on the platform. As social commerce grows, so does the opportunity for influencers (or creators, as many […]

Social stories monthly
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The best social media campaigns from September 2021

Welcome back to our regular roundup of the stand-out social stories from the month just gone. In September, we saw many brands continue to adopt sentiments of togetherness, authenticity and self-expression in their campaigns as life returns to normal, social lives ramp up, and young people return to school and university. TikTok has maintained its […]

Case Studies

Influencer Intelligence

The only celebrity and influencer marketing platform you need. Join thousands of the world’s leading businesses that trust Influencer Intelligence’s data intelligence tool to identify and connect with the most relevant influencers for their brand.

Influencer Marketing - Econsultancy's Internet Statistics Database

Get stats on influencer marketing – explore the ISD

 ‌ You’ll find over 3,000 charts and statistics related to influencer marketing, in the Internet Statistics Database. Constantly updated with the latest data, for you to browse, save and export.

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