Influencer Marketing

The latest influencer marketing best practice, briefings, case studies, statistics, trends, training and more

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How the influencer marketing industry is adapting to coronavirus

Many influencer marketing campaigns have been halted or completely cancelled due to the coronavirus pandemic, as brands put the brakes on any activity that could be deemed insensitive in the current climate.

Articles on influencer marketing

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Keys to effective influencer marketing in a pandemic world

The ongoing Covid-19 pandemic has dealt the booming influencer economy its first real setback. Despite the fact that social media usage is up, brands faced with the threat of a prolonged economic downturn are cutting their influencer marketing engagements. According to SocialBakers, UK posts using the hashtag #ad dropped by more than a third this […]

Learning from Chinese retail and live commerce in the coronavirus crisis

‌ Live commerce, a growing trend that blends livestreaming and ecommerce by allowing consumers to tune into livestreams and directly buy the goods featured in them, has taken on a new importance in China thanks to the outbreak of coronavirus.

Case Studies

Influencer Intelligence

The only celebrity and influencer marketing platform you need. Join thousands of the world’s leading businesses that trust Influencer Intelligence’s data intelligence tool to identify and connect with the most relevant influencers for their brand.

Microlearning: Influencer Marketing

 ‌ Learn the principles and practice of influencer marketing in under two minutes, with this microlearning module, which includes supporting resources to dive into the topic further.

Articles on influencer marketing

Online Fast Track: Influencer Marketing (1 Day)

Knowing how to identify the right influencers to avoid the many pitfalls, and planning, implementing and measuring successfully, is more crucial now than ever before.

Take our instructor-led virtual training course.

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Influencer Marketing - Econsultancy's Internet Statistics Database

Get stats on influencer marketing – explore the ISD

 ‌ You’ll find over 3,000 charts and statistics related to influencer marketing, in the Internet Statistics Database. Constantly updated with the latest data, for you to browse, save and export.