Almost two-thirds (63%) of client-side respondents stated that they don’t know if Google+ is having an impact on their search campaigns, compared to just 28% of agency respondents.
This could of course be an accurate reflection of the situation, or it could be that agencies are less willing to admit they’re unsure of G+’s influence over search results.
Obviously this means that a greater proportion of agencies knew what impact Google+ was having on their clients’ campaigns and in the majority of cases this impact was ‘neutral’ (51%).
An additional 20% believed the impact to be ‘positive’, and no agencies thought it was negative.
What impact is Google+ having on your/your clients’ search campaigns?
Google+’s positive impact
Respondents were asked to expand on why they thought Google+ was having a positive or negative impact on search campaigns.
Positive views from companies focused on the greater visibility allowed, and some have seen improved CTRs through use of Google+. Agency responses also focused on visibility and rankings.
A sample of agency responses regarding the positive impact include:
- “Making content more visible in the SERPS through authorship mark-up.”
- “Higher rankings for those that utilise Google+ accounts and have social share icons (including Google+) on their blogs.”
- “Social extensions drive purchase intent.”
- “Greater SERP ownership on brand terms.”
- “Increased referral traffic.”