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Squarespace, a popular NYC-based company, has been providing a do-it-yourself platform for creative professionals, businesses, bloggers, and even web developers to easily create/edit/host a website since 2004.

A year ago this time, Squarespace announced Squarespace 6. As a Squarespace user who had not updated and an Econsultancy contributor, I decided to dive in and catalog a few SEO pointers from their great support staff in order to paint a picture of what it's like using 6, and with an eye for SEO.

What's new in 6?

According to the company founder Anthony Casalena: 6 "incorporates a totally redesigned consumer editing experience, backend site manager, and template system." I used Squarespace 5 to build my website when I first started doing consulting work, and while I can attest to its ease-of-use, it did start to feel a bit stale as improvements in technology like HTML5 and CSS3 began to reverberate around all of us on the web.

6 has also been lauded by technology press for being the most "developer friendly." While opening up on a technical level has helped Squarespace to compete with the likes of Wordpress, I won't dwell on that side of things in this post.

Templates have been much more thought out and tailored in advance to specific needs. For example, the template "Marquee," features the parallax effect and is recommended for image-rich websites.

Just how easy is the importer for 5 customers?

I had about a 15 minute run through with a Squarespace communications representative on some of the tips provided below. She then encouraged me to pick a theme from 6 (SEO TIP #1 -- the template "Five" is recommended by Squarespace and myself for a site where news/text updates will be updated and featured heavily) and import my existing Squarespace 5 pages and content through a simple web importer tool.

Getting the pages into 6 and organized in the same familiar structure took I think around 10 minutes in total. I spent maybe an additional 5-10 minutes to go through and correct small spacing/formatting errors, but if you are a Squarespace user, you already know how easy this is.

Content for discoverability in 6

Squarespace 6 features more automation in pulling in information from sites around the web, which is great for SEO purposes. For example, there is no video hosting on the site, however, by just inserting the link for a YouTube or Vimeo video it will get the summary and keyword data for you to prep for sharing on your social channels and have on page.

The ability to customize layouts through simple content blocks (video/image/text) allows you to have a custom flow of content on any existing page in a very quick and easy to understand manner.

SEO Tip #2 -- When dragging/dropping images for placement, remember to click in the text box and quickly rename the file name in line with your website's topic. The more content that is discoverable and indexed as keywords and not long strings or meaningless numbers, the better.

Squarespace offerings for easing SEO

Squarespace has been publishing sites on the web for a decade, and includes all known best practices for SEO without the need for additional plugins. The platform produces pages with clean HTML markup that is easily indexable by search engines.

The platform automatically generates and links a proper sitemap.xml, which enumerates every single URL on customer websites with proper priority for perfect indexing even on a Javascript-heavy template.

All primary pages on a Squarespace website contains clean URLs that are easily indexed and read. In addition, Squarespace supports Google AuthorRank to improve search listings for articles on Squarespace. 

Are you a Squarespace 6 user? Tell me your comments about SEO/discoverability in comments.

Ryan Sommer

Published 25 July, 2013 by Ryan Sommer

Ryan Sommer is web veteran and recovering expat who contributes to Econsultancy on startups, content marketing and new media. You can connect with him on LinkedIn, follow him on Twitter, or add him to your circles on Google+

91 more posts from this author

Comments (18)

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Raymond Duke

Yes... I am a Squarespace 6 user. I just made the switch 48 hours ago. I am loving it infinitely better than Wordpress (for a variety of reasons I won't get into).

I am liking Squarespace so much I'm considering creating websites for people I know using it.

almost 3 years ago

Ryan Sommer

Ryan Sommer, Freelance Consultant

Certainly doesn't take too much time! Thanks for commenting Raymond.

almost 3 years ago

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louis ortega

Great post, its helps a lot in my SEO work as i have just started this and i need guidance for this. Your post is really helpful. Thanks for the post.

almost 3 years ago

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internet marketing

Hey happy to hear about the SEO Blog improvement!!! The new features are being introduced In the blog and now hope the site works at its best .

almost 3 years ago

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Stephanie

Impressive. Squarespace 6 is ideal for small startup business who wants a good start with their SEO.

almost 3 years ago

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Thomas

Cheers Ryan, I like youtube/vimeo feature, the ability to pull that data into Squarespace sites must really give a freshness boost and make sharing this content a breeze.

almost 3 years ago

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Lyki Basics

Great post guys... Please check out my website http://lykibasics.com/

almost 3 years ago

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James Chamberlain

How your site is written is every bit as important as what is written. Gone are the days when one could write the same key phrases repeatedly and hope to gain traction with search engines. Google recently updated their algorithms so that pages without rich content got demoted out of the top spots. You should be writing valuable content for your customers and the search engines will take notice.

Your readers don’t want to read bad key phrase content. Search engines are looking for what your readers are looking for – good meaningful content. If you never thought about SEO, you’re not alone. We write engaging content that works for the search engines and more importantly your customers. We take pages that aren’t positioning where you want and optimize them to gain better rankings and more traffic. http://www.seo-management-services.com/

almost 3 years ago

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hotel in dhaka

wonderful post, lovely information about seo, i am learning search engine optimization this post got me some quit important information which i am looking thanks for sharing

almost 3 years ago

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granite kitchen worktops

Congratulation for upgrade Squarespace 6! Some of my friend using this they feel comfortable thanks.

almost 3 years ago

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Free Web Directory

I like the helpful info you provide in your articles. I’ll bookmark your blog and check again here frequently. I’m quite certain I’ll learn plenty of new stuff right here! Good luck for the next!

almost 3 years ago

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IMC Digital

good article and nice tips and here is a great website has some helpful tips about SEO http://www.imc-digital.com/blog/seo/Id/19

almost 3 years ago

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Maina

Great Post...... It will really help one to understand better seo.... Thanks a lot

almost 3 years ago

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Krishna

`this blog is quite useful and further it would help to know about the basics of SEO. Like these blogs will make to people who are all in the first step to go ahead.
Thanks a lot

almost 3 years ago

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Randy

I am a new user so it is a little too early to tell the SEO results so far. This is my first website and I have found it very easy to build a website in 6 and really appreciate the easy access to more advanced features like /sitemap.xml etc. www.meyersurvey.com

almost 3 years ago

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Jitendravaswani

Great SEO tips shared here. Squarespace is definitely a great place. I like their website design.

almost 3 years ago

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anindya chakravorty, Web developer at justinspiration

great tips shared here , i am WordPress user but i know Squarespace ,and it's relay good .

9 months ago

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anindya chakravorty, Web developer at justinspiration

9 months ago

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