Posts tagged with Agencies

What are the opportunities and challenges for agencies in 2013?

Last week Econsultancy published its Top 100 Digital Agencies Report, detailing the who's who of those in the digital marketing industry.

While many of the names are similar, the emergence of new players indicates that the market is still undergoing continuous disruption as consumer behaviour changes and agencies race to keep ahead of technological change.

To explore some of these issues, we asked Sitecore CEO Michael Seifert for his opinion on the opportunities and challenges for agencies in the coming year. His answers are below...

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Five outstanding media and entertainment campaigns to inspire your multichannel marketing

If all businesses are becoming publishers, then media companies should be ideally placed to lead the content marketing revolution, and judging by these Media and Entertainment entries from The Digitals, they aren't going to disappoint. 

Here's five great examples from our shortlist to help fuel your multichannel imagination...

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10 interesting digital marketing stats we've seen this week

This week's stats round-up has a mobile slant, but also covers search, email and our top 100 digital agencies report. 

For more digital marketing stats, check out our Internet Statistics Compendium.

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Top 100 Digital Agencies Report

Top 100 UK agencies fee income reaches £1.18bn

Research from both Econsultancy and other sources consistently shows that marketing spend on digital in the UK continues to grow, particularly as marketing becomes more strategically important. 

With companies looking to provide the best experiences for their customers and fend off the competition, agencies have been pivotal in driving continuing success in this sector.

The Top 100 Digital Agencies Report, sponsored by Sitecore, ranks agencies according to fee income from their UK digital activities. The total fee income reported by the top 100 agencies this year is £1.18bn, up 23% from the £962m that these agencies earned last year.

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Five steps for working successfully with creative teams

Want to get the best from your design studio?

Whether they’re newly hired or long-standing partners, here are five top tips, based on 15 years of agency-side experience, that will get you results, rapport and respect (and possibly even access to their stash of brightly-coloured confectionery).

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Is your agency part of the Top 100?

The new media age Top 100 Agencies Report has always been one of the highlights of the digital calendar, and following the merger with Econsultancy we’re happy to say that it’s back and better than ever!

The report is a who’s who of the digital industry, detailing all the big agencies you need to know and some of the work that helped to build their success.

And here's how you can get involved...

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Pay-for-performance for agencies: perfect arrangement or bad idea?

There's a long history behind how agencies are compensated for their efforts, but that doesn't mean that everybody is satisfied with agency compensation.

At one time, agencies were typically paid a commission. Clients didn't like that. Today they're generally paid by the hour, something that both agencies and clients alike find reason to complain about.

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Five ways agencies can fight downward pressure on fees

Last year, Unilver, one of the world's largest advertisers and a bellweather for the ever-important CPG market, spent $8.6bn on ads, an 8% jump over the prior year.

And it invested heavily in digital, upping its digital ad spend a whopping 40%.

That would normally be reason for agency execs to cheer, but you like won't hear any champagne bottles popping.

The reason? According to Unilever CFO Jean-Marc Huet, the company is working to reduce "the part of the advertising spend which is used to make films, pay agencies and the like." And it isn't where it wants to be yet.

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90% of agencies say clients expect more work for less money

Almost 90% of digital and design agencies believe their clients now expect more work for less money, according to a new survey.

The Design Industry Voices report, which interviewed 500 agency staff, found that 80% said client budgets have been reduced and more than two-thirds (70%) said clients expect more work in pitches for free.

The survey by Fairley & Associates, Gabriele Skelton and On Pointe Marketing is now in its fourth year and suggests that digital and design agencies are feeling the squeeze as a result of the economic downturn.

This is despite the fact that the Econsultancy and Experian Marketing Budgets 2012 Report showed increasing levels of investment across a range of digital channels and disciplines.

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Outsourcing tech: three steps to finding your technical partner for 2013

In the past few years, companies and brands’ digital ambitions have grown. 

More and more sites and apps are being built for longevity, and customers increasingly want fast and functional websites that are both reliable and easy to use.

All of this has meant that in-house technical teams have seen their remits broadening and their capacities stretched. Now, as well as working on complex creative concepts, they’re expected to deliver the support and maintenance to sustain these technical builds.

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Should companies outsource content marketing?

The number of search queries for the term 'content marketing' has more than doubled in the past two years, reflecting an obvious fact: despite the fact that content marketing isn't new, it's of increasing interest to a growing number of companies.

Just how much interest is there? According to research by the Custom Content Council and ContentWise, marketers are increasing how much of their budgets they devote to content marketing and all told, 79% of marketers report moving into branded content "at a moderate or aggressive pace."

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Five things your agency isn't telling you

Companies have more opportunities than ever to reach consumers thanks in large part to the proliferation of digital channels, but taking advantage of those opportunities can be difficult.

From display and mobile to social and video, figuring out the best way to use digital channels is no small undertaking.

So it's no surprise that many companies turn to agencies for answers.

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