{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Roi

official blog

Six case studies that prove content marketing ROI isn't fictional

I probably don’t need to convince you of the value of content marketing as much has been written on the topic in the past few years.

However it can still be difficult to measure the precise ROI of content marketing, as one can’t simply point to a blog post or YouTube video and say it definitely led to someone making a purchase.

However there are methods of proving the value of content marketing to an organisation, as highlighted by these case studies.

And for more on this topic, download our content marketing periodic table or the skills matrix.

And head over to our new(ish) Case Study Database if you need further real world examples...

2 comments
speed imperative report

57% of marketers using faster email technology report higher conversion rates

Conversion rate is one of the most important metrics in email marketing. It speaks to marketers’ ability to turn engagement into revenue. 

However with 42% of marketers who use slow email technology reporting lower than average conversion rates, it seems that revenue is being lost through outdated, sluggish systems.

The Email Marketing Speed Imperative study, published by Econsultancy in partnership with dotMailer, looks at how much impact the ease and speed of use of email marketing technology has on the channel's success.

The research also explores what is the dollar value of a faster-to-use email system in return on investment terms? How is email list growth affected by the responsiveness of email technology? How do most email marketers divide their time between nine key activities, and how should they be allocating it for maximum success?

6 comments

2014: The year content marketing finally grows up?

As we draw closer to the end of 2013, not a day goes by without someone committing a feverish 'future of content marketing' post into the marketing blogosphere.

According to these digital soothsayers, next year we are destined (doomed?) to see more native advertising, more video content, more renewed commitment to ‘story first’ strategies, and so forth.

Sound familiar?

These are all strategies and techniques you could have read about in 2012, 2011 and 2010. The truth is content marketing has been around for over a hundred years, but there are many who would be happy for it to remain in its predictable, boring and samey infancy.

To be quite blunt, content marketing in 2014 needs to grow up.

Here’s how I’d like see content marketing mature over the next year...

20 comments

How to recognise a content marketing agency

Content marketing is now a £1bn industry, so say the CMA. 

But what exactly is it that marks a good content agency out from the growing crowds? Is it any more than being able to create something cool that cuts through the clutter?

The other day I was talking with some of my industry peers about how ‘content marketing’ has become a magnet for all kinds of different marketing outfits: PR, video production, digital, SEO and social media.

And yet, it’s the agencies with print publishing backgrounds that have found themselves at the forefront of content marketing. 

4 comments
linkedin

How good are LinkedIn's new analytics?

Thanks to a series of recent updates concentrating on content and usability, LinkedIn is becoming a more important part of the social marketing mix for many companies.

In order to more efficiently prove the value of company pages, the business network has recently rolled out a new series of company page analytics that allow you to more accurately gauge the impact of your content.

Let’s take ‘em for a spin...

7 comments

The five don'ts of social media ROI

There's been a lot of ink spilled on the subject of social media ROI. Is it possible? How to go about it? What to measure?

At a #socialcloud event last night I outlined what I believe are the five pitfalls that everyone should try and avoid when approaching social media ROI.

2 comments
What exactly is inbound marketing?

What exactly is inbound marketing? Part two: the nuts and bolts

Image and video hosting by TinyPic

In part one, I looked at the concept of inbound marketing and the philosophy behind it, which is to attract and retain interested prospects with great quality content.

Here, I’ll explain how to put that into practice, using five key steps.

0 comments

What exactly is inbound marketing? Part one: the big idea

Image and video hosting by TinyPicInbound marketing: is it just another buzzword?

In this two-part article, I'll explain what it really means and why its lead generation potential is causing a stir. 

2 comments
A/B/n Testing illustration

Getting started with A/B and Multivariate testing: three FAQs

A/B/n and multivariate testing is one of the most important CRO (conversion rate optimisation) activities for continually improving your website, and yet for some it can be difficult to get started with. 

In this post I’ll share three frequently asked questions we hear time and time again from our clients when just starting out with A/B and multivariate testing.

2 comments

66% of marketers say email delivers 'excellent' or 'good' ROI

Two-thirds of marketers (66%) state that email delivers an ‘excellent’ or ‘good’ ROI, with 8% of businesses achieving more than half of their sales through this channel.

The findings come from the new Econsultancy/Adestra Email Marketing Industry Census 2013, which shows that despite the ever-increasing toolkits and techniques available to marketers, email still holds its place as a channel that offers a strong ROI.

The 2013 version of this report covers new and changing trends within this key marketing channel, and its integration with other areas of marketing and key business functions.

But in spite of the strong potential for delivering a great return in investment, companies are spending too little time on optimisation of campaigns compared to design and content.

2 comments

Coca-Cola: the 's' in social media doesn't stand for 'sales'

Coca-Cola, one of the most iconic consumer brands in the world, is not surprisingly one of the most popular and active brands on social media. In fact, with more than 62m 'likes' on Facebook, it's the most popular brand on the world's largest social network.

But in looking at the online chatter that takes place on social networks, Coca-Cola has come to a startling conclusion: there's essentially no impact on sales.

33 comments

ROI key to future mobile marketing investments: report

With billions of mobile devices in use by consumers around the world, and with those devices getting more and more capable every year, it's no surprise that many industry observers believe the future of mobile marketing is bright.

How bright? Some have gone on to suggest that mobile ad spend will eventually overtake that of television. A bold prediction given that brands spend well over $100bn globally on television ads ever year -- magnitudes of order more than they spend on mobile ads.

1 comment