1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, Social Media Platforms Overview, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget […]
1. Introduction This guide has been written to help the retail sector’s heads of customer experience, CCOs, CMOs, senior marketers, heads of digital and CIOs to move along the omnichannel journey towards omnichannel excellence. Its purpose is to give brands an understanding of the current retail landscape, which key challenges they need to address and […]
In the wake of the coronavirus pandemic, inventory build-up is proving to be a big problem. But how can high-end retailers promote their discounts and still maintain a sense of exclusivity? Here’s a look at various tactics from some premium names in the industry. CQP’s separate sale site For brands that are reluctant to slash […]
In light of recent global events, digital commerce has become the main route to market. However, many businesses are accustomed to one technology stack that rules everything, an ecommerce platform that stays for four or five years. Today this is not the case. There is a need for greater agility. Adopting the right technology has […]
We’re rapidly approaching the 2020 winter holidays, and everything is still as uncertain as it ever was – particularly in retail. While there is always a certain amount of guesswork involved for retailers approaching the bumper holiday season (how will consumers spend? Will my marketing strategy pay off?), this year it has been amplified tenfold.
A recent study conducted by Bazaarvoice found that over their regional lockdown periods, 39% of global consumers purchased from brands they’d never tried before, for reasons such as value, availability and convenience. Eighty-eight percent of those consumers now plan to stick with their new brands, presenting a unique opportunity for customer retention. However, in the […]
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
This year, Tesco was named as the Brand of the Year winner at the 2020 Marketing Week Masters awards. On day four of the Festival of Marketing 2020, Marketing Week editor Russell Parsons spoke with two prominent figures from the company – UK CEO Jason Tarry and group CCO Alessandra Bellini – about Tesco’s journey to recovery from 2014 to now, and its strong performance during Covid-19.
Nike’s experience demonstrates just how challenging the current environment is for even the strongest of brands and offers a sobering reminder of how even top retail digital performers are still often highly dependent on physical retail.
Retailers are increasingly beginning to turn to technology to solve the challenges presented by the Covid-19 era. Here are six examples of tech innovations that are being used to improve the in-store shopping experience.
The UK brand Gymshark has reached unicorn status, after an investment deal with global growth equity firm General Atlantic brought its valuation to over $1 billion.
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
The premium homeware brand works with BounceX to re-engage high-intent customers, helping it create a more seamless customer journey and increasing visitor recognition across devices, sessions and browsers by about 300%.
Social Chain works with ASOS and Nike to promote the app #FindItWithNike, which used image recognition to help fashion fans discover new looks, reaching 20 million people and achieving more than 6,000 email sign ups.
The clothing label worked with underground creative influencers in a social content campaign, This Is The Jacket, that shifted perceptions of the brand, particularly among 16-24s.
Marketers might sing the praises of social media, or find success with SEO – but email remains the ‘unsung hero of digital marketing.’
Many businesses have seen their customer journey transform and in some cases, become unrecognisable due to the Covid-19 pandemic, with digitisation and the need for social distancing giving rise to different habits and ways of doing things.
Ella d’Amato is Chief Commercial and Marketing Officer at Not on the High Street, the ecommerce marketplace that supports 5,000 small creative businesses in the UK. She appeared at the Festival of Marketing to discuss how the pureplay reacted to the coronavirus crisis and relied on the agility of partners to innovate new products and expand into new categories.
Tom Wallis, CMO of Gousto, gave a talk at the Festival of Marketing 2020 today, explaining how the company uses a data-driven strategy to deliver real value to its customers.
The 2020 Christmas shopping season will be unlike any other. But John Lewis is doing its best to recreate the magic with its virtual tour of its flagship store in Oxford Street. How effective is the experience?
Sustainability is a growing concern for consumers, but at the same time, convenience remains the biggest motivation when it comes to buying online.
As Black Friday approaches, ecommerce businesses are preparing for the arrival of peak shopping season. And with factors such as huge online demand and a glut of excess stock as a result of Covid-19, many retailers and brands are anticipating this year’s peak shopping season to be a big one. Research from Fresh Relevance’s The […]
Today’s ‘day in the life’ features Nikolay Piriankov, CEO of bespoke jeweller Taylor & Hart. Here is what Piriankov said about his experience over the past few months, and how Covid-19 has impacted strategy for the brand long-term.
The cosmetics industry has historically promoted an idealised and homogenous portrayal of beauty. The idea that “we’re worth it” – and that a single lipstick can make millions of women look and feel the exact same shade of special.
A running theme in Econsultancy’s Ecommerce Quarterly Q3 report is the acceleration of online shopping since the coronavirus pandemic began, and how tech platforms are introducing new features accordingly.
Visit the Internet Statistics Database for over 2,500 global charts and statistics related to the retail sector, for you to browse, save and export.
