We’ve rounded up a selection of stats to try to illustrate how the pandemic has impacted, and continues to impact, the ecommerce industry, dating back to April 2020. We’ll update this post regularly as the world of online shopping continues to evolve throughout 2021.
The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget to create a successful paid social media strategy. It also covers how to run, manage and evaluate campaigns.
1. Introduction This guide has been created to help marketers either review their company’s existing ecommerce strategy or to help create an ecommerce proposition from scratch. It includes a multitude of practical tips that can be applied to individual aspects of an ecommerce business to maximise results. Brands must make many choices when thinking through […]
1. Introduction Marketers have long had an increasing focus on the value that data can bring to the discipline. With the heightened impact of technology on marketing, and the growing adoption and sophistication of marketing automation, it has become ever more critical for marketers to understand how to derive value from the data that they have […]
1. Executive Summary Customer Lifetime Value (CLV) is considered one of the most important factors in determining present and future success of a business. However, less than half of those surveyed for this research said they were able to measure CLV. With it costing less to retain a customer than acquire a new one and […]
1. Introduction This report is designed to provide marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics. It is written for senior and mid-level marketers who want to understand how to navigate change within their own teams or the most […]
Ecommerce is growing rapidly in B2B, but what’s the right model for customers as well as colleagues in sales and across the business?
The acceleration of ecommerce throughout the globe over the course of 2020 was hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.
Brands like Dollar Shave Club, Birchbox, and BarkBox have all seen success with a subscription model in the past- way before the pandemic began. However, the growth of the subscription model has accelerated since Covid-19, as consumers have sought out new ways to shop online. According to a report published in June by the Royal […]
The rise in online demand since the pandemic has put multichannel retailers (and their supply chains) under increased pressure. And research suggests that a large percentage of brands could be struggling to keep on top of it. A survey by Profitero found that 41% of brand professionals do not have a specialised team or the […]
In this article, I’ll take a look at eBay in 2021: its size, the markets where it is popular, and what types of products sell best on the platform. I’ll also look at eBay’s offerings for businesses and how brands can benefit from a presence on the site, as well as tips for how to optimise that presence, drawing on material from Econsultancy’s recently-published Third-Party Marketplaces Best Practice Guide.
With even more retailers now battling for space on the ‘digital shelf’ (i.e. the various places that we search, research, and buy products online) – being able to effectively capture the consumer’s attention is key. To increase the chances of this happening, retail brands must stay on top of multiple factors, such as ensuring product […]
How much opportunity is there for marketplaces in B2B, how can the model be successful, and what does the future hold for B2B commerce? In a recent webinar, Econsultancy editor Ben Davis spoke with Alex Graf, co-founder and co-CEO of Spryker – a digital commerce platform-as-a-service solution. Customers now think ‘platform first’ Alzura and Mano […]
Today’s ‘Day in the Life’ features Liat Karpel Gurwicz – Head of Ecommerce Marketing at ecommerce platform, Wix.
Earlier this month, global cosmetics brand Lush unveiled a “fresh new look” for its UK website and app, stating that “Following a year of online shopping and rising ecommerce”, the relaunch sets out to enable customers to “shop with ease” on Lush’s ecommerce channels.
After the shock of the coronavirus on brick-and-mortar retail, stores have to work harder than ever to compete with each other, and with consumers’ increased appetite for ecommerce. One way of doing this is to use technology to create immersive experiences that will encourage consumers back in-store as the world reopens.
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
This week’s ‘Day in the Life’ features Sarah Curran Usher, Managing Director EMEA of True Fit.
Email has been a marketing and communications staple for brands for decades. While recent years have seen the rise of channels that have arguably greater reach or targeting capacity – from social media marketing to search advertising, programmatic display to digital video – the use of email has remained steadfast, particularly among retailers. Not only […]
According to Marketing Week’s Career and Salary Survey 2021, 46.3% of marketers have experienced the introduction of a new team structure over the past 12 months, while 22.6% have seen their teams merge with other departments or functions. At the Festival of Marketing, Marketing Week’s Deputy Editor, Lucy Tessaras, chaired a panel featuring Lou Bennett, […]
On day two of Festival of Marketing’s Fast Forward event, Wunderman Thompson’s Chief Strategy Officer, Sid McGrath, emphasised the increasing need to identify fractured brands in retail and the reasons why such fracturing is occurring. Perhaps most importantly, he shared his tips on how to make these brands whole again to deliver a first-class, coherent experience that will keep customers returning.
New technology is opening up further opportunities within ecommerce, as AR and 3D sizing solutions help online retailers to solve challenges around size and fit. Consumers are already shopping online more than ever before, of course, but these solutions could further accelerate the shift to ecommerce – particularly within fashion. The EY Consumer Index recently […]
At the beginning of 2020, no business could have been prepared for the challenges and uncertainty that the coronavirus pandemic has brought. The idea of closing down your business for a few days would have been unfathomable to most, never mind for several months at a time. Fast forward to June 2021 and that is […]
Alex Hamilton, head of innovation at Isobar, spoke at Econsultancy Live about how customer experience is evolving in the wake of Covid-19 – and how it is impacting brands’ ecommerce strategies. In order to highlight how customer experience has and continues to evolve in the age of Covid-19, Alex Hamilton compares Isobar survey results from […]
The global AR market is projected to grow from $6.12 billion in 2021 to reach $97.76 billion by 2028. The Covid-19 pandemic has undoubtedly accelerated investment of late, driven by the greater need for companies to deepen customer relationships via digital platforms. Within the context of marketing, augmented reality allows brands to offer unique and […]
Tony Thomas is the Head of Digital Shelf Optimisation at brand performance agency Threepipe. We recently spoke with Tony to find out more about his role, gain insight on the rapidly evolving online grocery market, and discuss how client strategy has changed at Threepipe in the past year.
Snug CEO Rob Bridgman explains how the sofa-in-a-box company provides a great customer experience, from product through to delivery and customer service.
Abigail Comber, the outgoing CMO of Debenhams, spoke today at the Festival of Marketing about how Debenhams approached such a challenging period, and the lessons that marketers can learn about coping with change.
The premium homeware brand works with BounceX to re-engage high-intent customers, helping it create a more seamless customer journey and increasing visitor recognition across devices, sessions and browsers by about 300%.
Social Chain works with ASOS and Nike to promote the app #FindItWithNike, which used image recognition to help fashion fans discover new looks, reaching 20 million people and achieving more than 6,000 email sign ups.
The clothing label worked with underground creative influencers in a social content campaign, This Is The Jacket, that shifted perceptions of the brand, particularly among 16-24s.
Visit the Internet Statistics Database for over 2,500 global charts and statistics related to the retail sector, for you to browse, save and export.
