In the past decade, we’ve seen a swathe of successful digital-first direct-to-consumer (D2C) brands make their mark. From Dollar Shave Club to Glossier – D2C has become synonymous with success. Why is this the case, and what does it tell us about retail and marketing?
This briefing explores the benefits of the D2C sales model, takes a look at some of the best examples of this trend, and examines the future of D2C.
The premium homeware brand works with BounceX to re-engage high-intent customers, helping it create a more seamless customer journey and increasing visitor recognition across devices, sessions and browsers by about 300%.
Social Chain works with ASOS and Nike to promote the app #FindItWithNike, which used image recognition to help fashion fans discover new looks, reaching 20 million people and achieving more than 6,000 email sign ups.
The clothing label worked with underground creative influencers in a social content campaign, This Is The Jacket, that shifted perceptions of the brand, particularly among 16-24s.
This course deep dives into the fundamentals of online selling, guiding you through a framework for online merchandising. From product selection and presentation, through to search, sorting, filtering and promotions.
1-day course | various dates | London
Introduction This guide summarises the key findings from Econsultancy’s Skills of the Modern Marketer report, which examines the changing marketing landscape and the key skills required to be successful in this environment. It outlines three of the most important areas for marketers to focus on – knowledge of marketing concepts, understanding of data as a […]
1. Introduction This report is aimed at providing guidance on setting up and running a highly effective programmatic campaign in the present climate. It is intended as an informational tool for advertisers who run their ads programmatically, as an audit guide for agencies that deliver the programmatic activity and as a best practice manual for […]
1. Foreword When I ask senior marketers to tell me what marketing framework they are most familiar with, they often suggest the 4Ps (Product, Price, Place and Promotion). This model was first published in 1960 by American marketing professor Edmund Jerome McCarthy in his book Basic Marketing: A Managerial Approach. This was in an era of […]
Visit the Internet Statistics Database for over 2,500 global charts and statistics related to the retail sector, for you to browse, save and export.
With the traditional plethora of Christmas retailer TV adverts hitting our screens in the lead up to the festive season, there’s a sense of nervousness behind all the jollity.
Black Friday is written about a lot, but it’s the Christmas period that’s most important for retailers.
In 2017, after years of resistance, Nike announced that it would sell shoes and athletic apparel directly on Amazon.
See how your organisation’s digital performance measures up compared to others in the retail sector, with the Performance Benchmarks tool. You can search, save and export metrics from average cost per action on Facebook to checkout completion rate.