1. Introduction This report is aimed at providing guidance on setting up and running a highly effective programmatic campaign in the present climate. It is intended as an informational tool for advertisers who run their ads programmatically, as an audit guide for agencies that deliver the programmatic activity and as a best practice manual for […]
Ecommerce: Third-Party Marketplaces for Retailers
This report considers the pros and cons of third-party marketplaces, covering components such as merchandising, optimisation and pricing, as well as strategic recommendations.
It supplements the Ecommerce Best Practice Guide, focusing specifically on aspects of best practice that relate to selling products through sites such as Amazon, eBay and Etsy.
Research, Trends and Best Practice
1. Foreword When I ask senior marketers to tell me what marketing framework they are most familiar with, they often suggest the 4Ps (Product, Price, Place and Promotion). This model was first published in 1960 by American marketing professor Edmund Jerome McCarthy in his book Basic Marketing: A Managerial Approach. This was in an era of […]
Introduction Welcome to the first Digital Outlook report published by Econsultancy. This hype-free report draws on expert opinion in industry, as well as our research, to pick out topics that marketers may not have engaged with in 2018, but perhaps should do in 2019. The topics discussed are mostly tactical, highlighting emerging technology and processes […]
Looking for retail statistics and market data?
The Internet Statistics Database contains over 2,000 global charts and statistics related to the retail sector, for you to browse, save and export.
Digital Shift Q2 2019: New Retail
In this chapter of the Digital Shift Q2 2019, we explore ‘New Retail’, a phrase coined by Alibaba founder Jack Ma to describe the company’s innovative developments in physical and online retail.
The webinar explores these innovations, as well as those by Amazon, Tiffany & Co, Virgin Holidays and Burger King.
From the Blog
We take a look back at some of the trends in tech, digital and marketing in China from the start of the year. If you want to talk to our Asia-Pacific team, get in touch. Seniors are the next market to look out for in China Seniors – defined as those 60 years and older […]
Last week, Asos announced a big change to its returns policy, announcing a crackdown on so-called ‘serial returners’.
The fashion industry is worth $32bn to the UK economy according to the CEO of the British Fashion Council, with the country employing around 890,000 people across a wide range of fashion-related jobs.
Benchmark your company's digital performance
See how your organisation’s digital performance measures up compared to others in the retail sector, with the Performance Benchmarks tool. You can search, save and export metrics from average cost per action on Facebook to checkout completion rate.
Webinar: Retailer's Beware! All The Ways Your Analytics Are Costing You Money
Digital marketers understand that just because something is measurable doesn’t mean it’s relevant. They also get that the greater measurability offered up by Google, Facebook and Amazon doesn’t translate to performance reporting you can use, or provide clear, actionable retail intelligence. Not understanding the difference between measurability and transparency is dangerous and costly.
In this webinar, Econsultancy’s Stefan Tornquist and author Andreas Reiffen explore these risks and compare notes on strategies and solutions.