1. Introduction Businesses of all sizes around the world are undergoing digital transformation in various forms, with the global market for digital transformation forecast to reach $798bn by 2025, according to Research and Markets. However, digital transformation is far from being a monolith. Although companies undergoing digital transformation use many of the same tools and […]
"In the UK, 63.5% of total retail sales were made using mobile devices in Q2 2019"
Visit the Internet Statistics Database for over 2,500 global charts and statistics related to the retail sector, for you to browse, save and export.
Research, Trends and Best Practice
Introduction This guide summarises the key findings from Econsultancy’s Skills of the Modern Marketer report, which examines the changing marketing landscape and the key skills required to be successful in this environment. It outlines three of the most important areas for marketers to focus on – knowledge of marketing concepts, understanding of data as a […]
An introduction to direct-to-consumer brands and their marketing
In the past decade, we’ve seen a swathe of successful digital-first direct-to-consumer (D2C) brands make their mark. From Dollar Shave Club to Glossier – D2C has become synonymous with success. Why is this the case, and what does it tell us about retail and marketing?
This briefing explores the benefits of the D2C sales model, takes a look at some of the best examples of this trend, and examines the future of D2C.
The premium homeware brand works with BounceX to re-engage high-intent customers, helping it create a more seamless customer journey and increasing visitor recognition across devices, sessions and browsers by about 300%.
Social Chain works with ASOS and Nike to promote the app #FindItWithNike, which used image recognition to help fashion fans discover new looks, reaching 20 million people and achieving more than 6,000 email sign ups.
The clothing label worked with underground creative influencers in a social content campaign, This Is The Jacket, that shifted perceptions of the brand, particularly among 16-24s.
Fast Track Training: Ecommerce & Online Merchandising
This course deep dives into the fundamentals of online selling, guiding you through a framework for online merchandising. From product selection and presentation, through to search, sorting, filtering and promotions.
1-day course | various dates | London
From the Blog
Nike’s DTC ambition is no secret, but a notification on my phone about the impending release of the much-talked-about Alphafly Next% running shoe made me realise I don’t want to buy from any old retailer.
Understanding China’s internet and marketing landscape is no longer just the preserve of ‘China-watchers’ or entrepreneurs who want to start up a business in China.
Shopping is a multi-sensory experience. In this regard, the ‘real world’ trumps ecommerce.
Digital Shift Q3 2019: Ever-changing retail
In this chapter of the Digital Shift Q3 2019, we explore the rapidly-changing retail landscape: the latest need-to-know trends in commerce including influencers as retailers, AI prediction, e-commerce media and a big move into commerce from Google.