Retail

The latest marketing best practice, trends, case studies and statistics on the retail sector

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Stats roundup: the impact of Covid-19 on ecommerce

We’ve rounded up a selection of stats to try to illustrate how the pandemic has impacted, and continues to impact, the ecommerce industry, dating back to April 2020. We’ll update this post regularly as the world of online shopping continues to evolve throughout 2021.

Digital Shift Report Q4 2021 Chapter 3 – Shifting retail dynamics

After the shock of the coronavirus on brick-and-mortar retail, stores have to work harder than ever to compete with each other, and with consumers’ increased appetite for ecommerce. One way of doing this is to use technology to create immersive experiences that will encourage consumers back in-store as the world reopens.

Ecommerce Best Practice Guide

This guide is for companies looking to either review their existing ecommerce strategy or create an ecommerce proposition from scratch, including practical tips that can be applied to individual aspects of an ecommerce business to maximise results.

Customer Lifetime Value Report - Econsultancy

Understanding Customer Lifetime Value

1. Executive Summary Customer Lifetime Value (CLV) is considered one of the most important factors in determining present and future success of a business. However, less than half of those surveyed for this research said they were able to measure CLV. With it costing less to retain a customer than acquire a new one and […]

Latest on Ecommerce

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From virtual selling to zero-party data: Putting future shopping trends in context

What are the biggest challenges and opportunities facing retail brands over the coming two years, and what trends and innovations are set to shape the space in response? At our virtual conference Econsultancy Live: The Future of Ecommerce, Senior Analysts Rose Keen and Lynette Saunders gave an insight-packed presentation that looked at the major changes […]

Stats roundup: Online grocery post-Covid-19

The online share of food shopping in the UK was 5.4% in February 2020 according to the ONS. By February 2021, this had risen to 14.7%. However, once restrictions were eased and vaccines were rolled out more widely, online growth was negative as grocery shopping habits shifted back to brick-and-mortar. This stats roundup includes figures […]

Stats: How fashion ecommerce has changed post-Covid-19

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. However, even in a sector that already had a relatively high degree of ecommerce penetration, post-pandemic the shift to online has been notable. This roundup includes studies and financial results […]

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“Ecommerce is mostly marketplaces”: Colin Lewis on how brands can seize the marketplace opportunity

“Over 50% of the gross market value for the top six ecommerce players in the world is on marketplaces,” Colin Lewis, CMO of OpenJaw Technologies and author of Econsultancy’s Third-Party Marketplaces Best Practice Guide, told attendees at Econsultancy Live this week. Despite the continuing domination of big retailer.com sites, and the rising trend for direct-to-consumer […]

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Stats roundup: How ecommerce in APAC is changing in the wake of Covid-19

The Asia-Pacific (APAC) region boasts some of the most dynamic, innovative and fast-moving ecommerce markets: from the largest ecommerce market in the world, China; to markets with near-total internet connectivity, like South Korea, to markets with high ecommerce penetration and immense potential for growth, like Indonesia. How is ecommerce in Asia-Pacific changing in the wake […]

Latest on Retail

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Four retail brands using live streaming to drive omnichannel strategy

As the retail industry readjusts post-pandemic, new research suggests that consumers aren’t necessarily prioritising in-store or online shopping, but prefer retailers that meet them wherever they are. According to Klarna’s ‘Owning Omnichannel’ report, 89% of shoppers say they use multiple channels to search and spend. One trend emerging from this omni-channel demand is live streaming […]

Selfridges’ Director of Marketing on the DTC boom and the benefits of brand adjacency

Nadine Neatrour, Selfridges’ Director of Marketing, was interviewed by retail expert Martin Newman at Ecommerce Expo last month and shared her thoughts on, amongst other things, how the direct-to-consumer brand boom has impacted retail. Neatrour has previously worked in a number of customer-focused roles for brands including By Terry, Ted Baker, and LVMH, and describes […]

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StockX: Gen Z consumers are looking for meaning and relaxed about “exploring non-traditional retail channels”

Described as ‘the marketplace for current culture,’ StockX is a retail platform on which consumers can both buy and sell highly coveted fashion and accessories. But what does ‘marketplace for culture’ mean exactly, and how does StockX resonate with its highly invested, Gen Z audience? Olivier Van Calster, GM of International, recently shared some insight […]

What does Molly-Mae’s PLT role reveal about the future of creator-brand partnerships?

The announcement that influencer Molly-Mae Hague was recently appointed as the new UK and EU Creative Director for fast-fashion retailer Pretty Little Thing has generated equal amounts of praise and criticism online. More generally, the announcement has sparked a wider conversation about the increasing influence that content creators have over the brands they work with. […]

Rack of Crocs. Editorial credit: ZikG / Shutterstock.com
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Collaboration, customisation and TikTok: examining the success of Crocs

Love them or hate them, Crocs have undoubtedly enjoyed something of a resurgence in the past few years. Seen on the feet of influencers and Oscar-attendees alike – as well as those who simply care more about comfort than style – the footwear brand has recently cemented its success with record earnings. In its Q2 […]

Econsultancy's Internet Statistics Database - Retail, ecommerce

Stats on online retail - explore the ISD

 ‌ Visit the Internet Statistics Database for over 2,500 global charts and statistics related to the retail sector, for you to browse, save and export.

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