Retail

The latest marketing best practice, trends, case studies and statistics on the retail sector

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Covid-19 impact on retail: What trends are emerging in 2021?

It might be a new year, but the ongoing Covid-19 pandemic means that there are further challenges for the retail industry to come in 2021.

With the UK’s third lockdown once again forcing retail stores to close, here is an update on how online, brick-and-mortar, and multichannel retailers are faring.

Essential reports

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Social Media Advertising Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, Social Media Platforms Overview, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget […]

Ecommerce

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Diageo on D2C strategy, owning search and adapting to new consumer moments

For brands who primarily sold to or interacted with customers via a physical venue, the Covid-19 pandemic and the lockdown that it brought prompted an abrupt shift towards finding ways to interact with customers in the digital realm instead. This was particularly true for beverage company Diageo, which owns drinks brands like Guinness, Baileys, Smirnoff, […]

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14 examples of digital technology in retail stores

After the shock of the coronavirus on brick-and-mortar retail, stores have to work harder than ever to compete with each other, and with consumers’ increased appetite for ecommerce. One way of doing this is to use technology to create immersive experiences that will encourage consumers back in-store as the world reopens.

Coronavirus Crisis

More on retail

Tommy Kelly

A day in the life of… Tommy Kelly, CEO of eShopWorld

Tommy Kelly is the CEO of eShopWorld, an ecommerce platform that helps brands and retailers sell to international online markets. We recently caught up with Tommy to find out how Covid-19 has impacted his working life, as well as his thoughts on how the pandemic has impacted both consumers and retailers.

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14 examples of digital technology in retail stores

After the shock of the coronavirus on brick-and-mortar retail, stores have to work harder than ever to compete with each other, and with consumers’ increased appetite for ecommerce. One way of doing this is to use technology to create immersive experiences that will encourage consumers back in-store as the world reopens.

10 key challenges facing CRM marketers

Customer relationship management (CRM) remains a key way for companies to deliver ‘customer centric’ marketing, centred around personalised and relevant content (if you’re not sure what CRM is, see our handy definition). But what are the key challenges facing CRM marketers today? With insight from some experts in the industry, here are 10 pressing issues. […]

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Three ways businesses impacted by Covid-19 can prepare for a possible boom

As the Covid-19 pandemic continues into its second year, many businesses are still reeling. From food service and travel to beauty and elective medicine, the novel coronavirus has left few industries unscathed. Even so, the pandemic will eventually ease and as mass vaccinations get underway, there is a light at the end of the tunnel […]

Econsultancy's Internet Statistics Database - Retail, ecommerce

Stats on online retail - explore the ISD

 ‌ Visit the Internet Statistics Database for over 2,500 global charts and statistics related to the retail sector, for you to browse, save and export.

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B2B - Econsultancy's Internet Statistics Database

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