Retail

The latest marketing best practice, trends, case studies and statistics on the retail sector

Latest on Retail

kelly goetsch

AI tools can distract from CX fundamentals: Commercetools CSO Kelly Goetsch

Many ecommerce companies “incorporate AI tools and functionalities that do not necessarily enhance the customer experience” when they could be prioritising the “fundamentals” of UX, according to Kelly Goetsch, Chief Strategy Officer at Commercetools, a cloud-based headless commerce platform. We caught up with Goetsch to ask him about multichannel retail, his dream client, more ecommerce […]

laura mcgill

Customers want to be ‘more than a mere transaction’: Benamic’s Laura McGill on loyalty schemes

The growth of member pricing and the rise in retail media are just two reasons why loyalty schemes have been front of mind recently for many marketers. We caught up with Laura McGill, Head of Marketing at global promotions and loyalty firm Benamic, and self-professed “data-driven person” to ask what customers want from loyalty schemes. Econsultancy: […]

craig smith, uk country manager, scayle

Retailers can learn from fast UX of Shein and Temu, says Scayle’s Craig Smith

Competing with dominant new entrants is one of the challenges in online retail highlighted by Scayle’s Craig Smith, who says the “fast user experience” and “ability to match supply with customer demand” demonstrated by Shein and Temu show the “direction online shopping is moving”. Smith describes himself as “from a retail family”, with his father […]

Customer Lifetime Value Report - Econsultancy

Understanding Customer Lifetime Value

1. Executive Summary Customer Lifetime Value (CLV) is considered one of the most important factors in determining present and future success of a business. However, less than half of those surveyed for this research said they were able to measure CLV. With it costing less to retain a customer than acquire a new one and […]

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Paid Search Best Practice Guide

Search engines are often the first port of call in the customer journey. Econsultancy’s Paid Search Best Practice Bundle covers everything businesses need to know about the complex and constantly evolving area of paid search advertising.

Advertising - Econsultancy's Internet Statistics Database

Digital Transformation Monthly: The Rise of Retail Media Networks

This special edition of Digital Transformation Monthly looks at the rise of retail media networks and the conditions that have led to their growing appeal, featuring key stories from individual retailers.

Econsultancy's Internet Statistics Database - Retail, ecommerce

Digital Shift Q3 2022 Chapter 3 – State-of-the-Art Retail

This chapter considers the implications of the latest developments in retail, including ‘quick fix’ drone deliveries, the idea of Amazon-as-a-service and the launch of the first retail media network in the hospitality sector.

Case Studies