How has the discount marketplace become such a ubiquitous name in such a short space of time? How does it compare to Shein? And what does this trend mean for Amazon?
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Many ecommerce companies “incorporate AI tools and functionalities that do not necessarily enhance the customer experience” when they could be prioritising the “fundamentals” of UX, according to Kelly Goetsch, Chief Strategy Officer at Commercetools, a cloud-based headless commerce platform. We caught up with Goetsch to ask him about multichannel retail, his dream client, more ecommerce […]
The growth of member pricing and the rise in retail media are just two reasons why loyalty schemes have been front of mind recently for many marketers. We caught up with Laura McGill, Head of Marketing at global promotions and loyalty firm Benamic, and self-professed “data-driven person” to ask what customers want from loyalty schemes. Econsultancy: […]
Competing with dominant new entrants is one of the challenges in online retail highlighted by Scayle’s Craig Smith, who says the “fast user experience” and “ability to match supply with customer demand” demonstrated by Shein and Temu show the “direction online shopping is moving”. Smith describes himself as “from a retail family”, with his father […]
From AI to incrementality, a land grab-fuelled talent race to non-endemic partnerships, and more programmatic buying to boot.
The space is increasingly crowded with competitors and with few unifying standards to join them together.
Digital Transformation Monthly: The Rise of Retail Media Networks
This special edition of Digital Transformation Monthly looks at the rise of retail media networks and the conditions that have led to their growing appeal, featuring key stories from individual retailers.
Digital Shift Q3 2022 Chapter 3 – State-of-the-Art Retail
This chapter considers the implications of the latest developments in retail, including ‘quick fix’ drone deliveries, the idea of Amazon-as-a-service and the launch of the first retail media network in the hospitality sector.
The UK loyalty programme worked with BBH for its #TescoVoiceOfCheckout campaign which drove 42 million video views This campaign won the Social Media category at the 2023 Marketing Week Awards Tesco Clubcard|BBH
The UK shoe manufacturer and retailer commissioned Playmaker Films to produce a comedic video campaign featuring real school children and teachers alongside the footballer to appeal to millennial parents. Clarks|Playmaker Films
The retailer worked with Journey Further for a test-and-learn, link-building campaign which increased online visibility and share of voice