Retail

The latest marketing best practice, trends, case studies and statistics on the retail sector

Coronavirus: What’s changed for retailers a week on?

In the middle of March, Nikki Gilliland wrote about how the retail industry is being impacted by the current coronavirus outbreak.

Since then, the UK government has enforced the closure of all ‘non-essential’ retail stores, referring to all shops that do not sell food or medicine. In the States, New Jersey has implemented the same rules, as the rest of the US sees the majority of retailers temporarily close of their own accord or reduce opening hours.

How is this change affecting retailers?

Articles on retail

The feedback economy: challenges, growth, and the role of AI

The content of this briefing is adapted from Econsultancy’s Ratings and Reviews Best Practice Guide. It covers: The key challenges of embracing the feedback economy (and how to overcome them) Fear of negative feedback Fear of too much feedback Unrealistic consumer expectations Lack of internal resource Fake reviews The factors that have fuelled the growth […]

Neiman Marcus: Hudson Yards pop-up florist

Brick-and-mortar as brand building: Five examples of innovative store experiences

 ‌ With more digitally native brands expanding into brick-and-mortar, and a growing number of omni-channel retailers investing in digital features in-store – physical retail is becoming an exciting space (and a bigger part of brand building).

Articles on retail

Ecommerce Best Practice Guide Packshot

Ecommerce Best Practice Guide

 ‌ This guide has been created to help companies either review their existing ecommerce strategy or create an ecommerce proposition from scratch.

Articles on retail

Lessons from Black Friday

 ‌ This report brings together survey findings and interviews with a wide selection of retail and retail consultancy experts to help marketers in the ecommerce space prepare for one of the most important shopping events of the year – Black Friday.

Articles on retail

mobile marketing

Hybrid CX: Four use cases for retailers integrating smartphones into stores

According to an August 2018 study by Salesforce, 71% of shoppers use a mobile device in-store – a figure up from 62% in 2017. Here are a few examples of retailers embracing smartphone usage in-store, and integrating it into the physical shopping experience.

Articles on retail

black friday

The best digital marketing stats we’ve seen this week

Welcome to our weekly roundup of digital marketing stats, brought to you this week by me, Econsultancy’s Social Media Manager. We’ve got some Black Friday insight, stats on Instagram sponsored posts, and an assessment of the proportion of digital media now traded programmatically. Don’t forget to check out the Internet Statistics Database for more. Black […]

online retail

Fast Track Training: Ecommerce & Online Merchandising

This course deep dives into the fundamentals of online selling, guiding you through a framework for online merchandising. From product selection and presentation, through to search, sorting, filtering and promotions.

1-day course | various dates | London

APAC

Stats on online retail - explore the ISD

 ‌ Visit the Internet Statistics Database for over 2,500 global charts and statistics related to the retail sector, for you to browse, save and export.

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