Retail

The latest marketing best practice, trends, case studies and statistics on the retail sector

Essential reports

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Social Media Advertising Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, Social Media Platforms Overview, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget […]

Achieving Omnichannel Excellence

1. Introduction This guide has been written to help the retail sector’s heads of customer experience, CCOs, CMOs, senior marketers, heads of digital and CIOs to move along the omnichannel journey towards omnichannel excellence. Its purpose is to give brands an understanding of the current retail landscape, which key challenges they need to address and […]

Ecommerce

10 powerful examples of upselling online

Online, upselling can be a powerful tactic for driving more revenue from a sale. Nikki Gilliland looks at 10 powerful examples of brands using upselling online, and why they are effective.

Coronavirus Crisis

More on retail

Rory O’Connor, Founder and CEO of Scurri, on how retailers are adapting during Covid-19

Rory O’Connor is the founder and CEO of Scurri, a provider of software that connects and optimises the ecommerce ordering, shipping, and delivery process. Econsultancy caught up with him to find out his view on the long-term trends affecting retail, how retailers have been adapting to the pandemic, and what advice he would give to young junior professionals just entering the industry.

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10 technical SEO considerations for Shopify

From fixed URL structure to international setup and performance optimisation – Vervaunt MD Paul Rogers and NOVOS Founder Sam Hurley go through 10 technical Shopify SEO considerations.

Fifth Avenue. Editorial credit: Songquan Deng / Shutterstock.com

Luxury retail faces up to unprecedented challenges

The retail sector as a whole has been severely impacted by the coronavirus pandemic. But what about the fate of luxury retailers? With even higher rents and with arguably less traction online than mass-market retailers, the luxury sector is also facing some unprecedented challenges. Brick-and-mortar closures hit brands hard Luxury retailers have traditionally relied on […]

Econsultancy's Internet Statistics Database - Retail, ecommerce

Stats on online retail - explore the ISD

 ‌ Visit the Internet Statistics Database for over 2,500 global charts and statistics related to the retail sector, for you to browse, save and export.

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B2B - Econsultancy's Internet Statistics Database

B2B