The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget to create a successful paid social media strategy. It also covers how to run, manage and evaluate campaigns.
Ecommerce in 2022: What do the experts predict?
Looking in the crystal ball for 2022, from personalisation to sustainability, omnichannel to cross-border, we’ve collected some ecommerce trends from various data, martech and retail experts. We hope you find them useful, and do feel free to share your own thoughts below.
Digital Shift Report Q4 2021 Chapter 3 – Shifting retail dynamics
After the shock of the coronavirus on brick-and-mortar retail, stores have to work harder than ever to compete with each other, and with consumers’ increased appetite for ecommerce. One way of doing this is to use technology to create immersive experiences that will encourage consumers back in-store as the world reopens.
How Funko went D2C without jeopardising retail partnerships
Eva Verhaak, VP of Marketing and Business Development EMEA at Funko, and their partner agency Space & Time discuss the challenges of launching a new D2C site in Europe and how they are acquiring new Funko customers.
Latest on Retail
Consumer concerns about the climate crisis show no sign of abating. Indeed, since 2018, Britons have increasingly listed the environment as a top-three issue facing the country. This peaked at 40% of the UK population during 2021’s COP-26 summit (a 400% rise on early 2018) according to YouGov. It’s no wonder that so many brands […]
Dave Murray is Managing Director Europe of global influencer marketing platform, LTK. I recently spoke with Dave to hear more about his role, how the influencer industry is evolving, and LTK’s ambition to be the driver of ‘creator commerce’. Tell us about your role… how did you get into the industry? I joined LTK a […]
Where do you draw the line between convenient and creepy? Making it easy to hunt down a favourite product is one thing. Indeed, customer sentiment towards recommendations from a brand based on past purchases is generally positive. But having a brand hunt you down relentlessly, stalking you from site to platform to device, can put […]
Joce Macdonald is Head of Growth Marketing at ecommerce accelerator Netrush, a company which provides everything from creative services to third party logistics. I recently sat down with Joce to find out more about her role, her biggest professional achievements, and her predictions for how ecommerce will continue to evolve. Tell us about your role […]
Until recently, online shopping has never quite been able to crack the leisure element of retail. Social shopping might just change that.
Technology has come to the forefront – what trends are shaping the industry?
As the world becomes increasingly digital, and ecommerce is often more convenient than going to the store, how should brick-and-mortar experiences be evolving?
The acceleration of ecommerce throughout the globe over the course of the pandemic has been hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.
Ninety-two percent of CMOs are more confident in their company’s ability to attract new online customers than they were before the pandemic began, according to research from Econsultancy and SAP’s Retail Trends Playbook. This figure is perhaps unsurprising, given that online represented 29.2% of retail spending in the UK in 2021 – up 10 percentage […]
According to a 2018 survey by Forrester, 68% of US consumers say that their social values shape their shopping choices. But of course, findings like these are often based on attitudes and passive intention, as opposed to direct action. The majority of consumers will put other attributes such as value or convenience before a brand’s […]
From Walmart to Pets at Home.
Midway through 2021, electricals company Dixons Carphone announced that it would be merging its four technology and retail businesses – Currys PC World, Dixons, Carphone Warehouse, and Team Knowhow – under the Currys brand name. Announced in May of last year, the merging of the four brands was complete by October. In its wake, the […]
Latest on Ecommerce
Enda Breslin is General Manager EMEA of ShipBob, a tech-enabled third-party logistics platform that fulfils orders for ecommerce businesses. Launched in 2014, the company gives brands the analytics to track and ship stock globally. I caught up with Enda to find out more about his role. We also discussed the biggest challenges (and opportunities) for […]
When you hear the brand name ‘Mars’, what is the first thing that springs to mind? Chances are, it’s probably sweets, since Mars is best known as the company that owns confectionery brands like Galaxy, M&Ms, Snickers, Twix and many more. Far less widely-known is the fact that Mars is one of the world’s largest […]
Leadfamly’s CEO shares some key takeaways from recent research into the impact of game mechanics in marketing.
Social commerce is becoming more popular with both brands and consumers, driven by the implementation of new features on social platforms. But how can brands best compete in this space? I recently sat down with Mark Geden, Head of Strategic Planning for Tribal Worldwide London, to hear his thoughts on all things social commerce, and […]
During 2020 the ecommerce market went into overdrive. US online shopping saw ten years’ worth of growth in the three months up to April 2020. And it was a similar story across global regions as lockdowns hit and consumer habits changed. For the first time, many customers turned to digital channels to track down products […]
It doesn’t matter what industry you’re in – ecommerce companies have great reasons to optimise their mobile app experience. For one, shoppers have flocked to mobile channels in recent years – mcommerce has grown steadily and is projected to make up almost three quarters of all retail ecommerce sales in 2021. App users are a […]
Growth in ecommerce in 2022 will be about more than selling in an increasing number of channels. Online retailers who are serious about success need to get comfortable with change – and with disrupting themselves.
With the shift to online here to stay, brands are discovering the merits that a compelling D2C offering can bring, including flexibility, greater control, and a more valuable proposition for customers.
Luxury retailers do not typically offer loyalty programs, with regular point-based price discounting schemes going against the high-end and aspirational style of branding that the luxury sector is known for. For brands striving to be competitive, however, reputation alone is simply no longer enough to inspire loyalty, and with demand for omnichannel on the rise, […]
During the COVID-19 pandemic, consumer expectations rose quickly: an October 2020 survey by Talkdesk found that 58% of consumers said their service expectations are higher today than they were a year ago. Buying habits bear it out, too: 65% of consumers give buying preference to companies that offer quick and easy online transactions as part […]
The online share of food shopping in the UK was 5.4% in February 2020 according to the ONS. By February 2021, this had risen to 14.7%. However, once restrictions were eased and vaccines were rolled out more widely, online growth declined as grocery shopping habits shifted back to brick-and-mortar. This stats roundup includes figures that […]
From logistics to sales and marketing, automation has the ability to transform ecommerce. And although tech companies such as Ocado Solutions have been pioneers of automation, last-mile delivery is still one area yet to be disrupted. Could autonomous vehicles be the next innovation in the industry? According to a 2021 report from Verified Market Research, […]
The Australian bathroom retail chain worked with Megantic on a website and search optimisation strategy which boosted organic traffic and increased revenue.
Working with Tom&Co, the tile specialist optimised its brick-and-mortar and ecommerce user journey to boost sales and website traffic.
Netherlands-based GAMMA used search data to optimise its DIY instruction videos and their distribution which led to high rankings and an 88% increase in customer purchase intent.
Stats on online retail - explore the ISD
Visit the Internet Statistics Database for over 2,500 global charts and statistics related to the retail sector, for you to browse, save and export.