There has been a growing awareness in the west in recent years that we should look to China for the digital trends of the future, as it has become increasingly apparent that Chinese use of the internet, technology, ecommerce, social media and more is leagues ahead of ours.
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
With many countries around the world still in lockdown due to the coronavirus pandemic, retailers are finding new ways to cope and in some cases meet the increase in ecommerce demand.
Ecommerce Best Practice Guide
This guide has been created to help companies either review their existing ecommerce strategy or create an ecommerce proposition from scratch.
Articles on retail
In the Mideast and Asia, mall operators at the mercy of the pandemic are rethinking how they serve retail tenants and consumers.
How does Pinduoduo do social commerce? What are the secrets to its success? And is there anything that other companies – both within China and in the west – can learn from it?
With companies of all sizes under threat due to the impact of coronavirus, social platforms are introducing new features specifically to help small businesses survive through the pandemic. Here’s more on what platforms are doing, and how the new features work. Facebook launches Shops Facebook has announced the launch of Shops, a new feature that […]
For years, social commerce in the west was something of a standing joke – a series of failed platforms and clunky ‘buy’ buttons that never gained traction or captured users’ imaginations.
Coronavirus has resulted in a shift in shopping behaviour, with many more consumers now heading online for groceries, as well as bulk-buying food and household items.
As garden centres open for business, here’s a look at B&Q and Homebase’s recent garden-focused marketing and communications, including efforts on email, homepage, and social.
Online fashion brands have been hugely impacted by the coronavirus pandemic, reportedly seeing a 30% drop in sales in March.
Bazaarvoice research combining page views, orders, reviews and surveys reveals high demand for leisure goods during lockdown, not just basic necessities – but also issues with availability.
For the vast majority of businesses, the outbreak of Covid-19 and the lockdown that followed it has prompted an abrupt shift to digital. Brands that previously had a multichannel sales strategy in place have in many cases effectively become pure-play e-tailers, while companies that lacked an online option or a sufficiently robust digital business are […]
Chris Carter is Group CEO of retail marketing agency SMP and Amazon ecommerce specialist Melody. We asked Carter what his day-to-day now looks like, what trends he is seeing in his sector, and what advice he has for marketers. Please describe your job: What do you do? I’m Group CEO of SMP. It consists of […]
Many of our day-to-day habits have changed since the start of the coronavirus pandemic, but the way consumers shop for food and groceries has undoubtedly been one of the biggest shifts.
From meal ingredients to craft kits, beauty products to coffee beans, there’s a subscription box for almost everything.
Lessons from Black Friday
This report brings together survey findings and interviews with a wide selection of retail and retail consultancy experts to help marketers in the ecommerce space prepare for one of the most important shopping events of the year – Black Friday.
The premium homeware brand works with BounceX to re-engage high-intent customers, helping it create a more seamless customer journey and increasing visitor recognition across devices, sessions and browsers by about 300%.
Social Chain works with ASOS and Nike to promote the app #FindItWithNike, which used image recognition to help fashion fans discover new looks, reaching 20 million people and achieving more than 6,000 email sign ups.
The clothing label worked with underground creative influencers in a social content campaign, This Is The Jacket, that shifted perceptions of the brand, particularly among 16-24s.
Stats on online retail - explore the ISD
Visit the Internet Statistics Database for over 2,500 global charts and statistics related to the retail sector, for you to browse, save and export.