Clare Cryer is Chief Growth Officer at retail technology agency Outform. I caught up with Clare to find out more about her role, as well as other topics including technology and personalisation in retail. Tell me about your role – what does a typical day look like for you? I oversee growth at Outform, so […]
What operational pitfalls can prevent retailers offering a good end-to-end customer experience with click and collect? James Gurd, owner and ecommerce replatforming consultant at Digital Juggler, shares some considerations.
Kilgore discusses the value in the brand’s membership approach, its long-form content which is less suited to influencers, and the potential for bricks-and-mortar when it becomes ‘harder to find new customers by algorithm’.
This special edition of Digital Transformation Monthly looks at the rise of retail media networks and the conditions that have led to their growing appeal, featuring key stories from individual retailers.
This chapter considers the implications of the latest developments in retail, including ‘quick fix’ drone deliveries, the idea of Amazon-as-a-service and the launch of the first retail media network in the hospitality sector.
This report looks at how deep customer understanding can help businesses generate demand for their ecommerce propositions and create seamless shopping experiences.
This report discusses the metrics that matter most throughout the ecommerce journey and covers testing and optimisation techniques as well as attribution models.
The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget to create a successful paid social media strategy. It also covers how to run, manage and evaluate campaigns.
This report looks at the strategies businesses can employ to convert demand, maximise value and optimise their ecommerce propositions.
This report looks at the fundamentals of ecommerce and discusses how businesses can prime their ecommerce strategy and operations with technology, resourcing and analysis.
Econsultancy’s refreshed and updated series of Paid Search Best Practice guides covers everything marketers need to know about the complex, though potentially very lucrative, area of paid search advertising.
Exploring the strategies and tactics that global retailers will prioritise in 2022.
A comprehensive series of reports covering everything marketers need to know about SEO in order to develop an effective and future-proof SEO strategy that works in markets around the world.
A best practice guide for marketers looking to understand how to leverage AI, machine learning and predictive analytics to derive value from their data and gain a competitive edge.
1. Executive Summary Customer Lifetime Value (CLV) is considered one of the most important factors in determining present and future success of a business. However, less than half of those surveyed for this research said they were able to measure CLV. With it costing less to retain a customer than acquire a new one and […]
This report provides marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics.
Strandbags worked with MindArc to improve its online user experience and increase sales by 50% by optimising its personalisation functionality
The footwear retailer worked with Tryzens to provide a more personalised, omnichannel experience which drove loyalty and conversions
Goviers partnered with Megantic to grow its online offering by reducing ineffective pages and improving its content tagging and page architecture
Visit the Internet Statistics Database for over 2,500 global charts and statistics related to the retail sector, for you to browse, save and export.
