In the middle of March, Nikki Gilliland wrote about how the retail industry is being impacted by the current coronavirus outbreak.
Since then, the UK government has enforced the closure of all ‘non-essential’ retail stores, referring to all shops that do not sell food or medicine. In the States, New Jersey has implemented the same rules, as the rest of the US sees the majority of retailers temporarily close of their own accord or reduce opening hours.
How is this change affecting retailers?
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
Last week, I wrote about how the retail industry is being impacted by the current coronavirus outbreak.
Primark is one of the latest retailers to announce the temporary closure of some of its stores, in a bid to help stop the spread of coronavirus.
The internet has empowered consumers in numerous ways, giving them a more direct connection with the brands they love (and hate), providing them with more choice and convenience, and giving them a means of quickly and easily sharing their opinions.
The content of this briefing is adapted from Econsultancy’s Ratings and Reviews Best Practice Guide. It covers: The key challenges of embracing the feedback economy (and how to overcome them) Fear of negative feedback Fear of too much feedback Unrealistic consumer expectations Lack of internal resource Fake reviews The factors that have fuelled the growth […]
Product recommendations can be a highly effective way for ecommerce websites to boost discovery, and to drive higher average order value.
What is it about your brand or business that makes it unique? Why should a customer shop with your brand and not a competitor?
Nike’s DTC ambition is no secret, but a notification on my phone about the impending release of the much-talked-about Alphafly Next% running shoe made me realise I don’t want to buy from any old retailer.
With more digitally native brands expanding into brick-and-mortar, and a growing number of omni-channel retailers investing in digital features in-store – physical retail is becoming an exciting space (and a bigger part of brand building).
Understanding China’s internet and marketing landscape is no longer just the preserve of ‘China-watchers’ or entrepreneurs who want to start up a business in China.
Shopping is a multi-sensory experience. In this regard, the ‘real world’ trumps ecommerce.
Last Spring, Lush UK announced that it would be closing its corporate social media channels, explaining that it was “tired of fighting algorithms” and that it did not want to “pay to appear” in customers’ news feeds.
This guide has been created to help companies either review their existing ecommerce strategy or create an ecommerce proposition from scratch.
Michael Duke is trained in biological sciences but now finds himself leading a scientific approach to digital at Good Growth, an Exeter-based consultancy. Duke tell us what his role demands, from tools and skills to precisely why, in his words, data cannot be useful in and of itself. So, let’s spend a day in the […]
Luggage retailer Away has carved out its own niche within the luggage industry over the past few years.
The high volume and cost of customer returns and how to deal with it is considered one of the biggest issues currently facing online retailers.
This report brings together survey findings and interviews with a wide selection of retail and retail consultancy experts to help marketers in the ecommerce space prepare for one of the most important shopping events of the year – Black Friday.
If there was ever an industry that marketing made, it is arguably the diamond industry.
American retailer Bed Bath & Beyond is in the headlines after its new CEO fired six C-suite executives.
For all the (justified?) hype about voice, AI, New Retail, single view of the customer, take your pick – the most interesting developments in ecommerce are much broader.
According to an August 2018 study by Salesforce, 71% of shoppers use a mobile device in-store – a figure up from 62% in 2017. Here are a few examples of retailers embracing smartphone usage in-store, and integrating it into the physical shopping experience.
Simon Hathaway is managing director EMEA at Outform – an agency leading transformation in retail. As usual, we went to find out what makes him tick and what his average day looks like. Please describe your job… I’m the MD of the Outform business in EMEA. I am accountable for the P&L, growth and profitability, […]
What does the future of offline retail look like? In certain segments of the market, retailers are experimenting with new models, some of which employ cutting-edge technology to eliminate the need for customers to interact with human sales staff and even go through a traditional checkout process.
Black Friday came and went before you could say ‘peak capitalism’.
The global AR market is forecast to reach a value of $70.01 billion by 2023.
If you keep tabs on the Chinese ecommerce industry, you’ll almost certainly be familiar with the “big two” of Chinese ecommerce: Alibaba and JD.com.
The daunting task of Christmas shopping is upon us once more.
Dodo Pizza might not be the most well-known pizza chain, at least not in the UK.
Welcome to our weekly roundup of digital marketing stats, brought to you this week by me, Econsultancy’s Social Media Manager. We’ve got some Black Friday insight, stats on Instagram sponsored posts, and an assessment of the proportion of digital media now traded programmatically. Don’t forget to check out the Internet Statistics Database for more. Black […]
This course deep dives into the fundamentals of online selling, guiding you through a framework for online merchandising. From product selection and presentation, through to search, sorting, filtering and promotions.
1-day course | various dates | London
The premium homeware brand works with BounceX to re-engage high-intent customers, helping it create a more seamless customer journey and increasing visitor recognition across devices, sessions and browsers by about 300%.
Social Chain works with ASOS and Nike to promote the app #FindItWithNike, which used image recognition to help fashion fans discover new looks, reaching 20 million people and achieving more than 6,000 email sign ups.
The clothing label worked with underground creative influencers in a social content campaign, This Is The Jacket, that shifted perceptions of the brand, particularly among 16-24s.
Visit the Internet Statistics Database for over 2,500 global charts and statistics related to the retail sector, for you to browse, save and export.