The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget to create a successful paid social media strategy. It also covers how to run, manage and evaluate campaigns.
Stats roundup: the impact of Covid-19 on ecommerce
We’ve rounded up a selection of stats to try to illustrate how the pandemic has impacted, and continues to impact, the ecommerce industry, dating back to April 2020. We’ll update this post regularly as the world of online shopping continues to evolve throughout 2021.
Digital Shift Report Q4 2021 Chapter 3 – Shifting retail dynamics
After the shock of the coronavirus on brick-and-mortar retail, stores have to work harder than ever to compete with each other, and with consumers’ increased appetite for ecommerce. One way of doing this is to use technology to create immersive experiences that will encourage consumers back in-store as the world reopens.
Latest on Ecommerce
What are the biggest challenges and opportunities facing retail brands over the coming two years, and what trends and innovations are set to shape the space in response? At our virtual conference Econsultancy Live: The Future of Ecommerce, Senior Analysts Rose Keen and Lynette Saunders gave an insight-packed presentation that looked at the major changes […]
The online share of food shopping in the UK was 5.4% in February 2020 according to the ONS. By February 2021, this had risen to 14.7%. However, once restrictions were eased and vaccines were rolled out more widely, online growth was negative as grocery shopping habits shifted back to brick-and-mortar. This stats roundup includes figures […]
The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. However, even in a sector that already had a relatively high degree of ecommerce penetration, post-pandemic the shift to online has been notable. This roundup includes studies and financial results […]
At Econsultancy Live: The Future of Ecommerce, Sophie Quy of Threads Styling and Cassandra Gowing of Radley London discussed the changing habits of luxury customers, and the importance of video and social in capturing new business.
The founder of the category-defining D2C sofa company discusses how the shift to ecommerce has forced companies to innovate, to find new ways to reach and interact with their customers.
“Over 50% of the gross market value for the top six ecommerce players in the world is on marketplaces,” Colin Lewis, CMO of OpenJaw Technologies and author of Econsultancy’s Third-Party Marketplaces Best Practice Guide, told attendees at Econsultancy Live this week. Despite the continuing domination of big retailer.com sites, and the rising trend for direct-to-consumer […]
Great technology and a unique selling proposition are not enough reasons for customers to buy more. Retail needs smart data to run their business better and the broken relationship between ecommerce and bricks-and-mortar retail will have to be mended sooner rather than later. In this on-demand talk from the SAP Together Works Summit, part of […]
The Asia-Pacific (APAC) region boasts some of the most dynamic, innovative and fast-moving ecommerce markets: from the largest ecommerce market in the world, China; to markets with near-total internet connectivity, like South Korea, to markets with high ecommerce penetration and immense potential for growth, like Indonesia. How is ecommerce in Asia-Pacific changing in the wake […]
Customer expectations regarding response time, personalisation and purchasing options are rising, as B2C experiences increasingly become the norm in the B2B orbit. Given that bespoke engagement nurtures relationships, boosts loyalty and grows your brand, how do you deliver the digital experiences that your customers really want? To learn more, watch this session from the SAP […]
The increase in complexity of sales channels and the rise of consumer expectations represent a challenge for Consumer Products manufacturers to deliver meaningful consumer experiences that drive brand preference and sales. During this watch-on-demand session from the SAP Together Works Summit at Econsultancy Live, Javier Flores, CX Advisor at SAP, discusses the different B2B & […]
What does ‘commerce everywhere’ means for the relationship between commerce and marketing? How can reviewing commerce platforms along with martech reduce time-to-value? And how can brands knit together backend and frontend to drive lifetime value? To find out more, watch this session from the SAP Together Works Summit, part of Econsultancy Live, featuring SAP’s Payal […]
D2C models allow for product innovation and closer relationships with consumers. But CPG brands need to get their value propositions right and connect front- and back-end technology.
Latest on Retail
Emails and SMS are communication essentials, and are as vital to businesses as they are to individuals. While email has long been a key marketing channel, we’re probably more familiar with the humble text message as a functional tool – they let us know that our booking has been confirmed, or that our takeaway is […]
The acceleration of ecommerce throughout the globe over the course of 2020 was hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
As the retail industry readjusts post-pandemic, new research suggests that consumers aren’t necessarily prioritising in-store or online shopping, but prefer retailers that meet them wherever they are. According to Klarna’s ‘Owning Omnichannel’ report, 89% of shoppers say they use multiple channels to search and spend. One trend emerging from this omni-channel demand is live streaming […]
Nadine Neatrour, Selfridges’ Director of Marketing, was interviewed by retail expert Martin Newman at Ecommerce Expo last month and shared her thoughts on, amongst other things, how the direct-to-consumer brand boom has impacted retail. Neatrour has previously worked in a number of customer-focused roles for brands including By Terry, Ted Baker, and LVMH, and describes […]
At September’s Ecommerce Expo, Gousto CMO Tom Wallis led a session outlining the ways data helped upgrade Gousto to ‘Unicorn’ status in 2020, and how the brand will sustain its growth and appeal post-pandemic.
Understanding China’s internet and marketing landscape is no longer just the preserve of ‘China-watchers’ or entrepreneurs who want to start up a business in China.
Described as ‘the marketplace for current culture,’ StockX is a retail platform on which consumers can both buy and sell highly coveted fashion and accessories. But what does ‘marketplace for culture’ mean exactly, and how does StockX resonate with its highly invested, Gen Z audience? Olivier Van Calster, GM of International, recently shared some insight […]
Fast delivery has always been part of a good retail customer experience, but now, a new wave of companies are making speed their USP.
How do homeware brands successfully use social commerce? Here are a few pointers from Deft’s ‘Social Commerce’ report, along with some further analysis of how UK homeware brands can drive success through digital.
The announcement that influencer Molly-Mae Hague was recently appointed as the new UK and EU Creative Director for fast-fashion retailer Pretty Little Thing has generated equal amounts of praise and criticism online. More generally, the announcement has sparked a wider conversation about the increasing influence that content creators have over the brands they work with. […]
Love them or hate them, Crocs have undoubtedly enjoyed something of a resurgence in the past few years. Seen on the feet of influencers and Oscar-attendees alike – as well as those who simply care more about comfort than style – the footwear brand has recently cemented its success with record earnings. In its Q2 […]
The premium homeware brand works with BounceX to re-engage high-intent customers, helping it create a more seamless customer journey and increasing visitor recognition across devices, sessions and browsers by about 300%.
Social Chain works with ASOS and Nike to promote the app #FindItWithNike, which used image recognition to help fashion fans discover new looks, reaching 20 million people and achieving more than 6,000 email sign ups.
The clothing label worked with underground creative influencers in a social content campaign, This Is The Jacket, that shifted perceptions of the brand, particularly among 16-24s.
Stats on online retail - explore the ISD
Visit the Internet Statistics Database for over 2,500 global charts and statistics related to the retail sector, for you to browse, save and export.