1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, Social Media Platforms Overview, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget […]
Many commentators were already referring to the state of retail returns as a ‘crisis’ before Covid-19 brought about an unprecedented shift to online channels. What now for returns?
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
In the Mideast and Asia, mall operators at the mercy of the pandemic are rethinking how they serve retail tenants and consumers.
The easing of lockdown restrictions means that the majority of retail stores are re-opening again, but the coronavirus pandemic has left a lasting impact on the industry.
As we enter the second half of 2020, Dan Barker examines the key trends that are set to shape ecommerce, and how retailers can respond to them.
Google is to let retailers list products in the search results for free, according to an announcement made by the company on Monday. The change will roll out in the US on mobile, followed by desktop.
Nike’s experience demonstrates just how challenging the current environment is for even the strongest of brands and offers a sobering reminder of how even top retail digital performers are still often highly dependent on physical retail.
Chi Evi-Parker is a senior marketing and digital leader who was previously Ecommerce Director at Monica Vinader, and before that the Director of Central Marketing at Travelex. We caught up with Evi-Parker to ask her about the shift to selling online during the pandemic, and what it might mean for the future.
The premium homeware brand works with BounceX to re-engage high-intent customers, helping it create a more seamless customer journey and increasing visitor recognition across devices, sessions and browsers by about 300%.
Social Chain works with ASOS and Nike to promote the app #FindItWithNike, which used image recognition to help fashion fans discover new looks, reaching 20 million people and achieving more than 6,000 email sign ups.
The clothing label worked with underground creative influencers in a social content campaign, This Is The Jacket, that shifted perceptions of the brand, particularly among 16-24s.
Product pages remain one of the most important parts of any ecommerce website. It’s usually on the product page that the customer makes the decision to buy something (or not), so it is vital that the page conveys as much information as possible, in a way that is clear, easy to understand, and visually pleasing. […]
A good digital experience is more crucial now than it ever was. As a retailer, how can you make sure your on-site search experience is as seamless, effective and easy to use as possible? Here are 24 best-practice tips.
In January of this year, Westfield’s ‘How We Shop’ report predicted that, by 2025, more than half of all retail space will be devoted to experience rather than product.
There is rarely a facet within an industry that hasn’t been touched by technology. The retail industry is no exception when it comes to taking advantage of technology. In fact, successful businesses are setting the bar by implementing technologies such as artificial intelligence (AI), chatbots, and voice assistants into their operations. The reasons vary, but […]
With potentially the biggest recession for 300 years on the horizon, retail brands need to look to the marketing tactics that will deliver maximum value across the channels they own – email and the website.
How will retailers adapt to the change in customer behaviour that we’ve seen as a result of the pandemic?
It likely wasn’t much of a surprise that JC Penney filed for chapter 11 bankruptcy after the recent and sudden shift from physical to solely digital. It may have been a little more of a shock, however, that high profile brands like Neiman Marcus and J.Crew have also succumbed to the pandemic. Too many stores, […]
The launch of Facebook Shops has far reaching implications. It could ultimately change the way small businesses operate, possibly forever. The idea that the local mom-and-pop shop can now have access to a global audience and even operate without a storefront brings with it excitement and inevitably, lots of questions.
How does Pinduoduo do social commerce? What are the secrets to its success? And is there anything that other companies – both within China and in the west – can learn from it?
With companies of all sizes under threat due to the impact of coronavirus, social platforms are introducing new features specifically to help small businesses survive through the pandemic. Here’s more on what platforms are doing, and how the new features work. Facebook launches Shops Facebook has announced the launch of Shops, a new feature that […]
For years, social commerce in the west was something of a standing joke – a series of failed platforms and clunky ‘buy’ buttons that never gained traction or captured users’ imaginations.
Visit the Internet Statistics Database for over 2,500 global charts and statistics related to the retail sector, for you to browse, save and export.
