Retail

The latest marketing best practice, trends, case studies and statistics on the retail sector

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Stats roundup: the impact of Covid-19 on ecommerce

We’ve rounded up a selection of stats to try to illustrate how the pandemic has impacted, and continues to impact, the ecommerce industry, dating back to April 2020. We’ll update this post regularly as the world of online shopping continues to evolve throughout 2021.

Digital Shift Report Q4 2021 Chapter 3 – Shifting retail dynamics

After the shock of the coronavirus on brick-and-mortar retail, stores have to work harder than ever to compete with each other, and with consumers’ increased appetite for ecommerce. One way of doing this is to use technology to create immersive experiences that will encourage consumers back in-store as the world reopens.

Ecommerce Best Practice Guide

This guide is for companies looking to either review their existing ecommerce strategy or create an ecommerce proposition from scratch, including practical tips that can be applied to individual aspects of an ecommerce business to maximise results.

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Paid Search Best Practice Guide

Econsultancy’s refreshed and updated series of Paid Search Best Practice guides covers everything marketers need to know about the complex, though potentially very lucrative, area of paid search advertising.

Customer Lifetime Value Report - Econsultancy

Understanding Customer Lifetime Value

1. Executive Summary Customer Lifetime Value (CLV) is considered one of the most important factors in determining present and future success of a business. However, less than half of those surveyed for this research said they were able to measure CLV. With it costing less to retain a customer than acquire a new one and […]

Latest on Ecommerce

Stats roundup: Online grocery since Covid-19

The online share of food shopping in the UK was 5.4% in February 2020 according to the ONS. By February 2021, this had risen to 14.7%. However, once restrictions were eased and vaccines were rolled out more widely, online growth declined as grocery shopping habits shifted back to brick-and-mortar. This stats roundup includes figures that […]

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Will autonomous vehicles revolutionise last mile delivery for ecommerce?

From logistics to sales and marketing, automation has the ability to transform ecommerce. And although tech companies such as Ocado Solutions have been pioneers of automation, last-mile delivery is still one area yet to be disrupted. Could autonomous vehicles be the next innovation in the industry? According to a 2021 report from Verified Market Research, […]

Ecommerce - Econsultancy's Internet Statistics Database
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Ecommerce in 2022: What do the experts predict?

Whilst the rest of 2021 might not have seen ecommerce adoption hit the heights of January of that year (nearly 38% of total retail sales in the UK), comparisons to 2019 still show how things have changed. Holiday shopping now looks to be roughly 30%+ online, compared to c. 21% pre-pandemic. So, looking in the […]

Is influencer-guided shopping the future of retail?

Social media platforms are becoming increasingly shoppable, with Instagram and TikTok leading the way with their in-app shopping capabilities. Even Twitter recently debuted its own commerce feature, with Walmart being the first retail brand to use ‘Live Shopping’ on the platform. As social commerce grows, so does the opportunity for influencers (or creators, as many […]

Latest on Retail

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Stats: How fashion ecommerce has changed since Covid-19

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. However, even in a sector that already had a relatively high degree of ecommerce penetration, post-pandemic the shift to online has been notable. This roundup includes studies and financial results […]

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Four retail brands using live streaming to drive omnichannel strategy

As the retail industry readjusts post-pandemic, new research suggests that consumers aren’t necessarily prioritising in-store or online shopping, but prefer retailers that meet them wherever they are. According to Klarna’s ‘Owning Omnichannel’ report, 89% of shoppers say they use multiple channels to search and spend. One trend emerging from this omni-channel demand is live streaming […]

Selfridges’ Director of Marketing on the DTC boom and the benefits of brand adjacency

Nadine Neatrour, Selfridges’ Director of Marketing, was interviewed by retail expert Martin Newman at Ecommerce Expo last month and shared her thoughts on, amongst other things, how the direct-to-consumer brand boom has impacted retail. Neatrour has previously worked in a number of customer-focused roles for brands including By Terry, Ted Baker, and LVMH, and describes […]

Econsultancy's Internet Statistics Database - Retail, ecommerce

Stats on online retail - explore the ISD

 ‌ Visit the Internet Statistics Database for over 2,500 global charts and statistics related to the retail sector, for you to browse, save and export.

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