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Econsultancy recently held a joint roundtable with Accenture in Singapore on April 4 covering Content, Marketing ROI/Attribution and social media.
The power of roundtable discussions lies both in the diversity of companies grouped around a single table, from B2B to B2C or from local minnow to global brand, as well as the transparency and range of the conversation.
The joint Accenture Interactive and Econsultancy roundtable was no exception, with over 25 companies represented from a mixture of multi-national, to local innovator and from B2C to government sector.
Building relationships with bloggers can be time consuming, but if done with integrity it can bring fantastic success to a brand in the way of genuine advocacy.
Quite simply, if you take the time to engage with bloggers in the correct manner, then bloggers in turn will engage with your brand as part of a mutually beneficial relationship and more often than not, go above and beyond what they’re asked to do.
It seems Australians are in love with giant bananas, television, food and shopping when it comes to Facebook, with the Bananas in Pyjamas Facebook page reigning in an impressive 2,032,296 fans during February 2013.
This number is almost double that of the second favourite Australian Facebook Page, Bubble O’Bill Ice Creams, which showed off a fan base of 1,272,089. Pringles Australia was just slightly behind with 1,259,733 fans, according to the latest Australian Facebook Performance report.
One in five (20%) consumers believe that hashtags are primarily useful for finding information on brands and products, though the most common use is for identifying trends (30%).
The findings come from a RadiumOne survey into consumer attitudes towards hashtags, which also revealed that out of the 58% of respondents that said they use hashtags, more than two thirds (70%) said they use them on a mobile device.
Unfortunately this question is slightly flawed as it appears that respondents were forced to answer either desktop or mobile, as if it’s impossible for a person to use hashtags on both devices, but it does at least indicate that people use them more frequently on their mobile.
Unsurprisingly, the report found that consumers would be more willing to use product-related hashtags if they were rewarded with discounts.
For Game of Thrones fans Iceland provided the beautiful background for one of the most unique conference experiences ever.
Today, many of the leading experts on search and social gather to share content and insight at the Reykjavik Internet Marketing Conference (RIMC).
Thought leaders and industry experts from across the Globe talk us through “Seven search Kingdoms” that help make up the online marketing space in 2013: Search, SEO, Social, Content, Mobile, Local and Video.
The conference organized by Kristjan Mar Hauksson and Nordic Emarketing is a two-day boot camp with great speakers and fantastic content focusing on search and social.
Brands from across the globe gather to share insight and the epic list includes speakers from Bing, Google, Dell, Twitter, AOL, Spotify, SAP and iCrossing.
Econsultancy’s very own Ashley Friedlein has spoken in the past at RIMC as it now marks its 10th anniversary!
I asked the experts on their top tips for managing search and social in 2013....
Coca-Cola, one of the most iconic consumer brands in the world, is not surprisingly one of the most popular and active brands on social media. In fact, with more than 62m 'likes' on Facebook, it's the most popular brand on the world's largest social network.
But in looking at the online chatter that takes place on social networks, Coca-Cola has come to a startling conclusion: there's essentially no impact on sales.
Recent surveys suggest that 80% of marketers worldwide plan to use social media data to enhance their overall marketing efforts. However, more than 40% of marketers cite lack of analytics capabilities as a factor that prevents them from effectively collecting social media data.
This presents a significant challenge that needs to be overcome in order for marketers to tailor social communications in ways that encourage meaningful engagement.
In 2012 some of the world’s biggest brands treated us to some truly spectacular blunders on social media.
My personal favourite was KitchenAid’s attack on President Obama’s dead grandmother, though the Swedish Tourist Board also deserves an honourable mention for its potty-mouthed, anti-Semitic tweets.
Thankfully brands haven’t learned from other’s mistakes so the social fails have continued apace in 2013.
Obviously it’s wrong to make fun of people’s mistakes and revel in their failures, but it’s also important to document social fails as a warning to others (sort of)...
For many organisations, social represents one of the most drastic changes in communications since the advent of email.
Savvy businesses now effectively use the power of social to interact with their customer bases, prospect for new business, deliver services and obtain customer and market insights.
Indeed, this shift in communication has led many large enterprises to employ teams of social experts, tasked with monitoring the social airwaves at all hours and in multiple languages.
Last week saw the release of Econsultancy’s State of Digital Marketing in Australia report, where the current environment is closely analysed to understand what’s happening, where focus is being placed and how this is affecting marketing activity.
In line with this, ExactTarget’s Inspired Marketing Predictions recently compiled various opinions from industry experts, of which many echo the research findings.
Mobile is changing our behaviour. And the message from a recent mobile marketing event, hosted by ORM London was, adapt to this change or be left behind.
The headline figures: who owns a smartphone (currently 54% of the UK), tablet (21% of the UK) and what they do on these devices (28% surf the net) changes from week to week. The latest in this rapid stream of stats is that more smartphone devices are being activated everyday worldwide than babies being born.
Mobile usage is big and it’s set to be even bigger. Twitter's latest report highlights how smartphone and tablet users are the most engaged consumers. Mobile users are 96% more likely to follow 11 or more brands and 58% more likely to recall seeing an ad on Twitter.
Google even predicts in three years mobile will overtake desktop as the most common way to go online – making mobile marketing more important.
CRM strategist and consultant Andrew Campbell is the author of our recently published Customer Relationship Management in the Social Age Best Practice Guide.
Here, he answers some questions about social CRM and other topics covered in the guide.