Introducing the new Long Tail - now longer and flatter

Chris Anderson's 2006 book, "The Long Tail: Why the Future of Business Is Selling Less of More ," didn't take long to go from the "tail" to the "head."

The popularity of Anderson's book is due to the fact that its thesis is both simple and powerful.

In a world where consumers have more choice than ever before and through the internet, the limitations of shelf-space have largely been reduced, businesses will be driven more by the sale of a smaller number of more products than they will be by the sale of a larger number of fewer "hit" products.


Pictures from the E-consultancy Digital Sail event

E-consultancy’s first Digital Sail Regatta took place last week, with seven yachts and one rib commandeered by some of the UK internet industry’s saltiest dogs.

Team E-consultancy


YouTube users learn the hard way that online privacy doesn't exist

As noted in my last episode of The Web Week in Review, a federal judge has ordered that Google turn over a significant amount of data to Viacom, as part of its $1bn copyright infringement lawsuit over claims of massive copyright infringement on YouTube.

This data details what videos individual users have viewed and includes their IP addresses.

1 comment

Should your website be in the cloud?

I've recently seen a growing number of people encouraging businesses to look at 'cloud hosting' solutions such as Amazon's EC2 and Rackspace's Mosso.

Cloud hosting takes the concept of cloud computing into the realm of hosting.


Q&A: Thomas Busch of Careerjet

Careerjet is a job search engine that began as a bet by its founders, Thomas Busch and Jean-Benoit Andrieu.

It appears they have won - it now aggregates content from over 59,000 sites daily, and currently displays upwards of 21m vacancies.

We talked to Busch about the site's development and the semantic technology behind its search functions.


Google's Flash indexing - good or bad for SEO?

Flash sites can be a nightmare from a user experience perspective, so we were surprised by Google's decision this week to begin to indexing content from Flash files (SWF).

One major argument against the use of Flash has been that the major search engines have been unable to effectively index the content contained within these files, so websites using this software have been losing out in the search rankings.

But the main arguments are that Flash sites are often inaccessible and their architects often try to reinvent the wheel, which leads to all manner of user experience nightmares.


The Web Week in Review

From a court ruling in the Viacom/YouTube lawsuit to reports that Microsoft is still eyeing Yahoo, Drama 2.0 found no shortage of drama in the news to attract his interest this week.


Free and low-cost PDF software programs

Providing certain documents in Adobe PDF format has many advantages. The format is open, available on almost every platform, widely-used and the Adobe Acrobat Reader is installed on most consumer and business computers (PCs, Macs, etc.).


Tapan Bhat, SVP of Yahoo Front Doors, on Yahoo Buzz

A few months ago Yahoo! released the beta version of Yahoo! Buzz, which is a user-rated news site that is already closing in on 10m unique users per month.

Here we talk to Tapan Bhat, Senior Vice President of Front Doors, Communities and Network Services at Yahoo!, who explains more about the company's plans to encourage user participation while making friends with lots of publishers...

1 comment

Drucker applied to digital marketing

Peter Drucker is widely considered to be the father of modern management theory.

Many of his papers and books are required reading for management students and I think it'd be hard to find a top CEO who isn't familiar with his work.


Mobile roundtable - best practice debate wide open

Mobile is not a subject that attracts widespread agreement, as shown by our recent list of analyst forecasts .

And it was no different at our recent Mobile Internet Roundtable, where a lot was discussed but I don’t think was necessarily settled.


Establishing customer trust - dos and don'ts

Reports of online fraud are often enough to make customers think twice about shopping on the internet, so how can you reassure them?

There are a number of things that retailers can do to make customers feel safe about shopping online, as well as mistakes that can damage trust in an e-commerce website.

1 comment