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Ask some search engine optimisation (SEO) consultants to explain how they operate and you will get confused quite quickly.
Sometimes this is because the SEO consultant doesn't want to reveal his or her 'secrets', but more often than not it is because SEO is a highly technical subject and, unless you are a web designer or programmer, it is hard to understand.
The best part about natural SEO, however, is that there really is no secret.
Have you heard of FatttPipe the ultra-reliable, ultra-fast new broadband?
Not FatPipe (that's already a networks company) and not FattPipe (because someone already owns Fattpipe.com) but with three 't's in the spelling - FatttPipe because it's at least 3X faster.
You haven't heard of FatttPipe? That's probably because it doesn't exist. But I need to repeat FatttPipe to get my keyword density up.
You see this is really a post about search marketing and brands...
Fashion boutique Whistles recently launched a transactional website, and we've taken a look from a user experience perspective.
Are broad demographics really relevant in the online world? Is customer behaviour far more insightful to delivering your marketing message?
Behavioural information allows you to develop a toolbox of techniques to improve the relevance of your online marketing, delivering for one client a 600% uplift.
Congratulations to the good people over at open source ad serving venture Openads, which has bagged $15.5m (£7.9m) in a Series B funding round led by Accel Partners.
The cash, which the firm says will be used to boost its product development and headcount, was also provided by existing investors Index Ventures, First Round Capital, Mangrove Capital Partners and O'Reilly AlphaTech Ventures.
In the last few years social news sites have become an extremely effective marketing tool with the ability to drive a huge amount of traffic to your website.
Although the numbers using these websites are relatively small in global terms (Digg.com, the largest, has just under 2m users) the audiences comprise thousands of early adopters and key influencers who have the power to seriously affect your brand.
With 18% of internet users still thinking it's too risky to shop on the web (source: GetSafeOnline), it’s clear that there's a big opportunity out there if etailers can persuade these wily refuseniks that e-commerce is safe.
One thing that might help them is PayOffline - a system launched in August last year that enables consumers to shop online but pay for their goods at one of 17,000 physical locations around the UK.
Microsoft is set to bring contextual advertising to supermarket trolleys through a partnership with retail IT group Mediacart.
The two companies say they will begin testing a system that displays targeted multimedia ads and incentives on cart-mounted screens later this year.
The subject of reputation management has changed somewhat with the advent of blogs and social media, but the core concept remains the same - making sure that positive press about your brand gets as much coverage as possible while negative press is buried.
The most straightforward method of measuring brand reactions is to check the Google search results. A good example is how domain registrar 123 Reg has trouble with its search results.
It is vitally important for etailers to constantly monitor their websites, looking for ways to improve the user experience, with the aim of increasing conversion rates.
With this in mind, the good folks at Future Now have just released a white paper (registration required) with some useful optimisation tips for website owners.
I've just been trying to book train tickets via National Express' new booking site, and have experienced a number of major customer experience / usability issues.