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Blog

Tips on the unsubscribe process

Stefan Pollard at ClickZ has put together some tips on best practice in allowing recipients to unsubscribe from emails. This is important, as subscribers will most likely mark your emails as spam if they have any trouble unsubscribing.

Email marketers should therefore make the process of unsubscribing from emails as easy and trustworthy as possible, as if ISPs get too many complaints around your emails, this could seriously damage your sender reputation.

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Tesco to launch price comparison site

Supermarket giant Tesco is to move into the online price comparison market this week, with the launch of a website offering a range of finance products and services.

Tescocompare.com is a joint venture between Tesco and the Royal Bank of Scotland. The site is due to launch on Friday, offering financial services from RBS companies like Churchill, but also from other providers.

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Microsoft looks to BBC for Xbox content

Xbox The BBC is reportedly in talks with Microsoft over allowing the corporation's content to be downloadable via Xbox Live, as Microsoft looks to turn the console into an entertainment hub in people's living rooms.

In the US, Microsoft currently offers a video on demand service through content deals with Warner Bros, MTV and others. It apparently now plans to expand this service to Europe.

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ValueClick criticised for 'serving incentivised leads'

Pablo Palatnik, writing in Search Engine Journal last week, had a bit of a rant about a recent lead generation campaign run through online ad network ValueClick.

Palatnik claimed that "nearly all" the leads returned were useless as many conversions were apparently driven through rewards sites.

It has kicked off a bit of a debate over the use of 'incentivised' traffic in these types of campaigns.

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Interview: Steve Nicholas, assistant director of e-commerce at Guess

Steve talks about the challenges of multi-channel retailing, especially for a well-known brand in the fashion sector and one that has both wholesale and retail businesses to think about.

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UK e-commerce solutions market worth £400m - new report

E-consultancy estimates that the UK market for e-commerce solutions will be worth around £400m this year, up from £268m when we last valued the market in 2005.

According to our E-commerce Platforms Buyer's Guide 2007, the market has continued to show healthy growth over the last two years, growing by an estimated 22% in 2006. We estimate that the same 22% growth rate will apply in 2007.

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Social network use costs firms over '£130m per day'

Employees that spend time on social networks during work hours are costing UK firms "more than £130m per day" in lost work time, according to a new and frankly rather one-eyed looking survey.

The study, by employment law firm Peninsula, concludes that 233m hours are lost as a result of social network use and that employers need to take action.

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Ebay introduces video listings

Auction site eBay is to give its UK sellers a new tool to boost their sales by allowing them to advertise their products by using videos in their listings for the first time.

Sellers can upload video from a list of hosting sites approved by eBay. These include YouTube, Dailymotion, and Vzaar.

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PCC demands kitemarks on news websites

In another example of old media attacking the blogosphere, Press Complaints Commission chairman Sir Christopher Meyer has called for kitemarks to be added to news websites as a measure of their reliability.

According to Meyer, there is 'a crying need to be able to distinguish between what is rubbish and what is quality, between what is fantasy and what reliable'.

What is immediately apparent here is the irony of a lecture on 'trust' from somebody who caused a diplomatic furore after publishing a book full of insider secrets shortly after leaving his position as British ambassador to the US. Ho hum.

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Over 50% abandon financial service applications - study

More than half the people that apply online for various financial services abandon the process before completion, according to a new survey. 

The study, by comScore, suggests many of these abandonments occur because consumers want to find out details about the services on offer, but that information is hidden behind the application process.

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Xing membership reaches the 4m mark

Business social network Xing's membership reached 4m at the beginning of September, helped by its acquisition earlier this year of two Spanish networks.

Xing has posted some pretty impressive user growth figures recently, announcing in March that its membership had grown by 149% to 2m at the end of 2006.

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Technorati redesigns homepage again

Technorati has released another update of its homepage, shifting the site's emphasis back towards blogs, rather than videos, music and podcasts.

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