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Q&A: Brian Clifton on Google and web analytics

Brian Clifton is a search and web analytics expert. From 2005, Brian was Google's Head of Web Analytics for Europe, Middle East and Africa.

He recently left Google to become Senior Strategist for Omega Digital Media. We caught up with Brian to ask him about his experiences at Google, his views on web analytics and his new book.

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Ten things Thomas Cook can do better online

Booking and researching holidays and flights online has become more and more popular over the last few years. In 2007, the online travel market in the UK was worth £11.2 bn.

Booking a holiday online can be a complicated process, so it's important to make it as easy to use and understand for customers. Many travel websites are frustrating to use, so how does Thomas Cook fare? It's pretty good, but we have nevertheless suggested a few improvements after the jump...

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When crowdsourcing backfires

Crowdsourcing has been touted by some as a revolution.

Popularized by Web 2.0 and the concept of "the wisdom of crowds," the idea that businesses and organizations can leverage a "crowd" (often for free or at minimal cost) to perform all sorts of tasks that would have otherwise been done by employees or contractors is one that is naturally appealing.

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Q&A: Dominic Yacoubian of 247electrical on online fraud

Here, we ask Dominic Yacoubian, MD of 247electrical , about the continuing problem of online fraud, how his company is affected by it and what he feels needs to be done to better combat the problem.

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Retailers not taking advantage of trademark bidding

This week has seen the introduction of new rules allowing Google Adwords customers to bid on other peoples trademarks but is anybody doing it?

Initially on Tuesday (the day the policy change was enforced) we saw a large number of adverts for brand name terms but these ads are no longer showing.

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Why The Guardian, and I, love Twitter

Micro-blogging service Twitter launched back in March of 2006 and was thought by many to have 'tipped' at last year's SXSW tech conference in Austin, Texas.

But a slew of recent articles, including one in today's Guardian, suggests that it might be about to tip again. And this is why you should care.

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The importance of knowing who you are

Perhaps one of the most challenging questions for an entrepreneur to answer is 'what does my company really do and what is its true role in the marketplace?'

It's a simple question. But it is difficult for many entrepreneurs to answer realistically, because there's a natural tendency on their part to think their companies do more and have more potential than is actually true.

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Site review: 'visual search engine' Viewzi

Viewzi offers an alternative to the traditional text view of search results. It recently launched in beta, so we've taken a look.

Viewzi search

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Upgrading a website? Four key SEO tips for web design firms

As many web design firms take on the remit of upgrading a client’s website, it is important to integrate best practice SEO techniques into the web design process.

This will ensure that your client both maintains and benefits from the free rankings available in the organic listings of the major search engines.

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eBay vs Craigslist: double Web 2.0 standards?

Craigslist is more than just a popular online classifieds service. The bare-bones site created by Craig Newmark represents, to some, the epitome of the New Internet.

It is fueled by a dedicated community and Craig has eschewed the temptation to fully exploit its commercial potential for his personal gain, even going so far as to state "my exit strategy is death".

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Q&A: Dailymotion's Kate Burns on monetising UGC

Kate Burns was recently appointed UK MD of video sharing site Dailymotion as the French start-up looks to expand internationally.

We asked the former Google exec about the challenges of monetising user generated content and how she is planning to build up the site's appeal to users and brands.

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Doritos invites user-generated TV ad

Doritos, the tortilla corn crisp brand owned by PepsiCo, has launched a new online campaign to engage users with an interactive website, user generated content and strong links to social networking sites.

Historically, FMCG brands have been slow to embrace online marketing as they have struggled to deliver a compelling creative message and measure the effectiveness of their campaigns.

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