Trend Briefings

Second-Party Data


First-party data at scale sounds unattainable. But by creating second-party data pools, brands and publishers can vastly increase the applicability of their customer data. This report addresses the fundamental questions about second-party data so it can move from abstract concept to specific strategy.

Survey Reports

B2B Digital Trends 2015


The B2B Digital Trends 2015 report, published in association with Adobe and based on a global survey of more than 800 global B2B professionals, seeks to understand the key priorities, trends and challenges for B2B digital marketing in 2015. The report also explores unique characteristics of B2B vs. B2C and provides insights into variations among several of the sub-sectors within B2B.

Trend Briefings

Data-Driven Marketing Trends Briefing: Digital Cream London 2015


Econsultancy's Data-Driven Marketing Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to data-driven marketing as highlighted by client-side digital marketers during Digital Cream 2015. The roundtable on data-driven marketing was sponsored by Oracle Marketing Cloud and moderated by Andrew Campbell, CRM Strategist and Consultant.

Survey Reports

Customer Experience Optimization


The Customer Experience Optimization report, produced by Econsultancy in partnership with Ensighten, highlights how organizations are using technology and data to deliver personalized customer experiences, along with the challenges and opportunities they are facing. The report is based on a global survey of more than 600 digital marketers and ecommerce professionals carried out at the end of 2014.

Trend Briefings

Single Customer View - Myth or Reality?


A 'single customer view' (SCV) is the nirvana of data-driven marketing and customer engagement. This report, produced in partnership with Innometrics, investigates the current landscape for businesses seeking to obtain that single customer view, and looks at how brands are approaching the gap between digital and retail. 

Survey Reports

Digital Marketing in the Telecom Sector


The Digital Marketing in the Telecom Sector report, produced by Econsultancy in partnership with Adobe, explores how companies operating in the telecom sector approach digital marketing, as well as the key trends, opportunities and sector-specific issues shaping their digital strategies.

Survey Reports

Measurement and Analytics Report 2014


The Measurement and Analytics Report 2014, produced by Econsultancy in partnership with analytics consultancy Lynchpin, seeks to provide both a survey-based snapshot of the digital analytics sector and commentary which outlines the challenges and opportunities we are all facing. This research, now in its seventh year, was previously known as the Online Measurement and Strategy Report.