How account based advertising can help you avoid the ‘content swamp’
Account based advertising can allow companies to win business from the companies they want to work with – faster – by increasing relevance and awareness.
You’ll reach them on the likes of the LinkedIn newsfeed, The Guardian, Marketing Week, The Engineer or any other website that supports advertising.
Simply creating content then using social media and search to drive buyers to your site is no longer sufficient. Account based advertising can give you the edge you need – and there are four factors powering an increase in adoption of this strategy.
