Hannah Mitchell, organic strategy director at Croud, looks at search trends during lockdown and offers some advice for marketers who are setting content strategy in the run up to some kind of return to normality.
Content Strategy Best Practice Guide
This best practice guide:
- outlines some key definitions
- sets out a core process for content strategy in the digital age
- defines some key strategic models that enable the smart application of content in the service of achieving marketing objectives.
The events of 2020 brought brand purpose to the forefront, with consumers increasingly expecting brands to speak out about important social issues.
The UK government has announced plans to ban the advertising of junk foods online and on television before the 9pm watershed. At the same time, the government also suggested that it is considering a blanket ban on all online advertising of sweets and fast food.
With the coronavirus pandemic still casting a cloud over everyday life, ’back to school’ marketing for 2020 has been massively disrupted.
What are the content marketing trends that will dominate the second half of 2020? Lizzy Hillier looks at five overarching trends for content that have emerged in the midst of the coronavirus crisis.
With a gradual lifting of restrictions on travel, consumers are beginning to cautiously consider venturing abroad. How can travel and hospitality brands capitalise on increasing search interest in travel and inspire confidence in the sector?
Storytelling for Marketers - Best Practice Guide
This report explores techniques, challenges and opportunities around storytelling in the context of marketing and brings together important best practices to help marketers tell better and more compelling stories.