This quick guide provides advice for businesses seeking to define or rework their brand purpose. It looks at why brand purpose has become a vital component of modern marketing, and why integrating and communicating it effectively can help win customer loyalty and increase employee satisfaction and retention.
Content Strategy Best Practice Guide
This best practice guide:
- outlines some key definitions
- sets out a core process for content strategy in the digital age
- defines some key strategic models that enable the smart application of content in the service of achieving marketing objectives.
Watch the webinar
A webinar covering the essentials of content strategy, including a look at the growing role of technology, data and customer experience and how content practice is changing in response to rapidly shifting dynamics, plus a clear, easy to follow best practice framework that marketing teams can adopt.
This quick guide offers an introduction to content strategy, providing guidance and outlining some key definitions, processes, tools, frameworks and practices that can enable an optimised approach.
A look the fundamentals of storytelling that marketers should consider in both external and internal communications, covering topics including storytelling elements, aligning stories with explicit and implicit brand values and how data can inform storytelling in marketing.
The retailer partnered with McCann Manchester for a meal-solutions campaign which drove UK consumer trust in a competitive climate
Japanese-headquartered Roland DG worked with Fight or Flight to promote its new range of commercial printers across the UK and Europe
The health science company worked with Fascinate Productions to increase user numbers and brand engagement by adopting a more holistic content approach
How to effectively build content into your email strategy in three steps: mapping the customer journey, collating the right content, and bringing the two together in an email programme.
TikTok promises a huge opportunity for brands to boost their reach and engagement, particularly with a younger audience – if they can successfully play to its strengths. Here are 10 brands doing so with style.
To cater for rising public interest in Covid-19, Johns Hopkins Medicine quickly developed a search and content strategy early in 2020, changing the way it worked with experts across the organisation to make the most of its content architecture.
Storytelling for Marketers - Best Practice Guide
This report explores techniques, challenges and opportunities around storytelling in the context of marketing and brings together important best practices to help marketers tell better and more compelling stories.