We’ve all heard about how the internet is being inundated with more content than ever before.
Fast Track Training: Content Strategy & Editorial Planning
This training course covers the essentials of developing and delivering a successful content strategy, from building a business case to auditing your content, it’s ideal for anyone involved in the planning, production and creation of digital content.
1-day course | various dates | London
From the Blog
You’ve got them written up on the wall, on your mousepad, emblazoned across your screen or maybe even in your reception. They are, of course, your brand values, and they provide the basis for your marketing efforts – hence their importance.
Over the past several years, content marketing has become a key digital marketing tactic for most brands.
Account-based marketing (ABM) is getting a lot of interest from marketers in B2B as a strategy that radically upends and refocuses the way that businesses approach marketing outreach.
A challenger brand is typically defined as a company that’s neither the market leader or a particularly niche brand, but one that sets itself apart with a driven mindset.
While the podcast advertising market is growing, ad performance remains notoriously hard to measure.
Latest Research, Trends and Best Practice
1. Introduction 1.1 Executive summary This report identifies best practice approaches, techniques, challenges and opportunities around storytelling in the context of marketing. It explores how marketers perceive the importance of storytelling to the practice of marketing and the best practice application of storytelling principles to support marketing objectives and activity. The following topics are covered […]
1. Executive Summary 1.1. About Econsultancy Econsultancy’s mission is to help its customers achieve excellence in digital business, marketing and ecommerce through research, training and events. Founded in 1999, Econsultancy has offices in New York, London and Singapore. Econsultancy is used by over 600,000 professionals every month. Subscribers get access to research, market data, best […]
Webinar Recording Feedback? We would like to hear your thoughts, please click here to take our short survey. Related Resources Report: The Future of Content Marketing Report: Online Video Best Practice Guide Report: The Future of Celebrity Marketing Report: B2B Content Marketing Best Practice Guide Report: 100+ Practical Content Marketing Tips Template Files: Content Marketing