Content Strategy best practice, trends, case studies

PatioLiving increases monthly search visits 43% with comprehensive SEO strategy

The US outdoor furniture retailer partnered with Elit-Web to address technical issues and improve content and backlinks to improve website visibility and user engagement. PatioLiving | Elit-Web

Consumer Services Case Studies

TrustedHousesitters puts pets in the spotlight with content marketing strategy, boosting link authority 40%

The global pet-sitting service partnered with Search Laboratory for a 12-month campaign targeting brand awareness in the US, with a focus on creating engaging content that would capture attention from the media and consumers. TrustedHousesitters | Search Laboratory

Article Creative

10 brands getting creative with content on TikTok

TikTok promises a huge opportunity for brands to boost their reach and engagement, particularly with a younger audience – if they can successfully play to its strengths. Here are 10 brands doing so with style.

Article Content Strategy

How Johns Hopkins Medicine adapted its content strategy in the Covid-19 pandemic

To cater for rising public interest in Covid-19, Johns Hopkins Medicine quickly developed a search and content strategy early in 2020, changing the way it worked with experts across the organisation to make the most of its content architecture.

Content Strategy

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Case Studies

PatioLiving increases monthly search visits 43% with comprehensive SEO strategy

TrustedHousesitters puts pets in the spotlight with content marketing strategy, boosting link authority 40%

Articles

How Johns Hopkins Medicine adapted its content strategy in the Covid-19 pandemic

Storytelling for Marketers - Best Practice Guide

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