TikTok: Everything you need to know
Short-form video app TikTok seems to have taken the world by storm.
The best digital marketing stats we’ve seen this week
We’ve got a cracking stats roundup for you this week.
A day in the life of… VP of ABM Strategy at Demandbase
Account-based marketing (ABM) – it’s the hottest thing in B2B and involves identifying key prospect contacts and treating them as a market of one (with appropriate content, contact strategy and messaging).
The best digital marketing stories in China: May 2019
This month’s roundup from the world of digital marketing in China brings us news on WeChat – from privacy fears to a study on the effects of social media detox. Elsewhere, we look at content trends on Douyin and the state of ad fraud. Tech-savvy users abandoning WeChat over privacy fears It’s unimaginable for the […]
Why social proof works so well when engaging Gen Z
For younger generations, it can be difficult to imagine what the world was like before Facebook or mobile phones existed.
A day in the life of… CEO at a media compliance auditor
Today we’ve got one of our best interviews for ages, as we catch up with the head of a compliance specialist shining light into the world of media agencies and adtech.
A day in the life of… CMO at Thunderhead
Jason Hemingway is the CMO at Thunderhead, an enterprise software company specialising in insight into the customer journey.
B&H turns new sales tax challenges into a fintech opportunity
Many online retailers in the US were dealt a blow when the Supreme Court ruled in South Dakota v. Wayfair that states had the right to force retailers to collect sales tax on purchases to customers in their states even when retailers do not have a physical presence there.
How Google Chrome’s cross-site cookie & fingerprinting changes will affect marketers
By most estimates, Google Chrome is the world’s most popular web browser with market share above 60%.
A day in the life of… Social Media Editor at Direct Line Group
Alison Traboulsi is Social Media Editor at Direct Line Group. For our latest ‘Day in the Life’ interview, we caught up with Traboulsi to ask the usual questions about job requirements and her daily routine. If you want to appear in this feature, get in touch. Please describe your job – what do you do? […]
Will streaming platforms usher in a golden age of branded film?
According to a 2018 Ofcom report, the number of UK subscribers to streaming services has overtaken those for pay TV.
How Swarovski is using influencers & experiences to modernise its brand for millennials
Swarovski is a company that dates way back to 1895. It is typically seen as a diamond-alternative – a crystal jewellery brand that centres on luxury and tradition.