Emotional marketing matters… more than you think
In one of my first jobs in marketing, I had a boss who told me that she had MUCH more experience than me. She’d been round the block a time or three, and she knew what was right, and what was wrong.
In one of my first jobs in marketing, I had a boss who told me that she had MUCH more experience than me. She’d been round the block a time or three, and she knew what was right, and what was wrong.
Jade Price, Insights Manager Europe at IHG, is one of the most fascinating speakers that will be presenting at 2018’s Festival of Marketing.
Conversational interfaces, like chatbots and voice assistants, have received plenty of hype within the marketing world for their potential to make interacting with a brand or device more personal, quick and convenient.
When lastminute.com Group created its media business, The Travel People, it brought data management in house and built a full-service trading desk.
The Internet of Things (IoT) promises a world in which the most ordinary items in our homes will be able to predict our needs, adapt to our tastes and market to us in new and intelligent ways.
Tim Webster is chief strategic officer (CSO) at programmatic specialist Exchange Lab.
Chatbots have exploded over the past few years, leading Gartner to predict that 80% of marketers will use chatbots by 2020, and that the technology will power 85% of all customer service interactions by that time.
Hitting the top spot in Econsultancy’s Top 100 Digital Agencies 2018 report is Accenture Interactive, the company’s second consecutive year at number one.
Shopify is the world’s leading ecommerce platform, with almost $50bn of gross merchandise sold through the 600k stores on its platform last year.
Here are your social media campaign highlights from September 2018 – featuring Snapchat, Diesel, Toyota and more.