Marguerite Rubens is the Global Communications Director at creative music agency MassiveMusic. Econsultancy caught up with her to find out how MassiveMusic has been adapting in the coronavirus pandemic, how the music industry as a whole is moving online, and what long-term planning and strategy now looks like at the company.
There was justifiable apprehension as GDPR’s introduction approached, not to mention plenty of blind panic as the clock ticked down. However, two years down the line we now have plenty of research which tells a more positive story.
Fred Krieger is Founder and CEO of Scoro, which provides work management software – a particularly topical SaaS solution. We caught up with Krieger to find out how the company is adapting.
Xandr, part of AT&T, is an ad company that offers advanced TV and addressable advertising. Econsultancy spoke to Austin Scott, Head of Video Market Development in EMEA, to find out more about her role.
Covid-19 has changed the world and there is little doubt that its effects will linger even after the worst of the pandemic is over. But precisely what will change? For leaders trying to make decisions about important matters — from product strategy to marketing investment — there has arguably never been a more difficult environment […]
A webinar examining the state of user experience (UX) in the Covid-19 pandemic, looking at what form improvements to UX are taking and how brands can improve their digital products, as well as how user experience professionals are adapting.
A good digital experience is more crucial now than it ever was. As a retailer, how can you make sure your on-site search experience is as seamless, effective and easy to use as possible? Here are 24 best-practice tips.
Tamara Littleton is CEO and Founder of global social media agency The Social Element. She spoke to Econsultancy about switching to an agile approach to strategy and KPIs in the wake of the pandemic, the tools that are helping her to keep on top of things and how the brand is handling short-term planning.
As lockdown slowly lifts, the travel and hospitality industry is intensely focused on implementing the proper measures to keep consumers safe.
Advertising platforms are offering more automation tools. However, it is important to look at the bigger picture and not always view channels in isolation. There are several key examples when automation may not be the best solution for retailers using paid search.
Nick Fletcher is SVP Northern Europe at Rakuten Advertising, a global provider of marketing and advertising services and technology. We caught up with Nick to find out how his day-to-day and the wider business have been impacted by the pandemic.