virtual reality

A pale-skinned avatar with brown hair and glasses, wearing colourful pink, blue, purple and green clothing, hovers in front of a giant BMW iX which is floating at a slant. The two are suspended amidst a psychedelic landscape of strange shapes and jungle-like plants.

A metaverse reality check: What role for brands?

Many companies are eager to explore investments in the metaverse, but what is the best way to go about this? We conclude our three-part series, ‘A metaverse reality check’, by looking closely at the practical considerations behind metaverse investment, and consider what some major brands have been doing in this space.

Virtual reality: Content marketing’s next big trend

In my opinion, virtual reality is set to become the content marketing trend for 2017.  

Many of the tech giants are making a play to dominate this space. Today Sony has launched its Playstation VR, which is compatible with the existing 40m PS4s already in use.

Virtual reality: Three more brands dipping their toes in

Virtual reality is either the emperor’s new clothes or the most exciting area of media today.

Whatever your own belief, brands are getting to grips with VR, making use of emerging agency expertise in this area.

Here are three of the latest brands using VR (mostly for branded content thus far), from automotive, food and drink, and retail.

Q&A: Is virtual reality the future of the Royal Opera House?

The Royal Opera House is a digital leader in its sector, creating exciting ways to bring ballet and opera to new and existing patrons.

I caught up with Tom Nelson, creative producer in Learning and Participation at the Royal Opera House, to discuss a current project involving 360 degree video.

We covered everything from virtual reality, mobile, the future of digital experiences and the role of the Covent Garden auditorium.