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Paid media budgets

Please indicate whether you are increasing or decreasing your 2016 paid media budgets.

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Budget plans

What best describes your company’s budget plans for the following digital marketing channels or disciplines in 2016?

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ROI measurement

How do you rate your ability to measure ROI from the following digital channels or disciplines?

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DMP capabilities

When choosing a DMP, how important are each of the following capabilities? 

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Best Practice

Cover for Programmatic Marketing: Beyond RTB

Programmatic Marketing: Beyond RTB


This report explores the new programmatic direct landscape, the implications for demand- and supply-side players, and the barriers to successful adoption of programmatic approaches. The report includes insights from key executives in ad technology, agencies, and publishers as well as daily practitioners to see where programmatic automation stands today, and where it is going.

Cover for Best Practices in Digital Display Advertising

Digital Display Advertising


This is a 49-page, comprehensive exploration of display advertising. Advertising online is a process that can involve multiple agencies and numerous technologies, all as part of a nominally creative endeavour. The guide explains and organises this world so marketers can make better decisions and increase efficiency.

Advertising supplier selection and buyer's guides


Cover for Display Retargeting Buyer's Guide

Display Retargeting Buyer's Guide


This is an invaluable resource for anyone who wants to build an understanding of the rapidly developing marketing discipline of display retargeting, including advertisers, agencies, publishers and industry analysts.

Cover for Data Management Platforms (DMPs) Buyer's Guide

Data Management Platforms (DMPs) Buyer's Guide


Econsultancy's Data Management Platforms Buyer's Guide is an invaluable source for those investigating the market for DMPs, with profiles of 11 vendors and detailed information about the trends and issues affecting this sector.

Featured Advertising suppliers View All


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