Data / Find more in our Advertising Statistics
Online Advertising Survey
The research explores online advertising trends, including budgets, real-time bidding and targeting, trading desks and demand-side platforms. For the first time, it also looks at private marketplace deals.
Real-Time Bidding (RTB)
This buyer's guide is aimed at those investigating the real-time bidding market, including detailed profiles of the leading DSPs, trading desks and SSPs.
Optimising Paid Media
This briefing explores the topic of media optimisation, and how companies can ensure the most effective use of their budgets in helping them to meet their business goals.
Latest Advertising articles / 943 articles
How to scale native advertising
Eight inspiring digital marketing campaigns from Samsung
Five ways to encourage your visitors to view high performing content
Improved customer experience seen as main benefit of real-time marketing
Programmatic advertising: what is it and what are the trends in the market?
Why it’s not enough to just have live chat
Recent Advertising research / 80 reports
Programmatic Marketing: Beyond RTB
This report explores the new programmatic direct landscape, the implications for demand- and supply-side players, and the barriers to successful adoption of programmatic approaches. The report includes insights from key executives in ad technology, agencies, and publishers as well as daily practitioners to see where programmatic automation stands today, and where it is going.
Digital Display Advertising
This is a 49-page, comprehensive exploration of display advertising. Advertising online is a process that can involve multiple agencies and numerous technologies, all as part of a nominally creative endeavour. The guide explains and organises this world so marketers can make better decisions and increase efficiency.
Market DataOnline Advertising Survey
The research explores online advertising trends, including budgets, use of different channels, real-time-bidding (RTB), demand-side-platforms (DSPs) and private marketplaces.
TrendsManaging Media Convergence
The report, based on a survey of 124 agencies and a series of in-depth interviews, explores the ever evolving media landscape and the significant challenges presented to marketers in both global and local markets.
Template FilesDisplay Advertising Template Files
A collection of display advertising related template files to help you create more effective campaigns.
Advertising supplier selection and buyer's guides
Real-Time Bidding (RTB) Buyer's Guide
This buyer's guide is aimed at those investigating the real-time bidding market, including detailed profiles of the leading demand-side platforms(DSPs), trading desks and supply-side platforms SSPs.
Data Management Platforms (DMPs) Buyer's Guide
Econsultancy's Data Management Platforms Buyer's Guide is an invaluable source for those investigating the market for DMPs, with profiles of 11 vendors and detailed information about the trends and issues affecting this sector.
Search our supplier directory to build a shortlist of agencies:
Featured Advertising suppliers / View All
Training and E-learning / 7 Advertising courses
No one trains more digital marketers than Econsultancy. And no one gives anywhere near this level of insight, expertise and value.
You're addressing specific challenges and opportunities with a particular skill set. That's where our bespoke, in-company digital training comes in.
Econsultancy's elearning modules offer a comprehensive and convenient introduction to core digital marketing skills.
Not sure which course to choose? Try our Training Navigator
Econsultancy accelerates your company's journey to digital marketing excellence.
Our research, training, skills development programs and events help you seize the opportunities created by digital transformation.
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