10 more examples of responsive design in ecommerce

Responsive design is personally one of my favourite ecommerce trends and having previously rounded up 10 examples of retailers that have embraced the technology I thought it about time to highlight a few more.

One of the most interesting aspects of these posts is the unique approaches taken to responsive design by different businesses.

This list includes hotels, hobby crafts, suit retailers and mobile network providers, each with very different aims and solutions. I’ve also included QR codes so you can quickly navigate to the sites on your mobile if you so desire.

Personally I think a clean, simple design works best as it means the site scales effectively across different screen sizes without looking cluttered. I’ve said it before, but Skinny Ties is my favourite example.

And for more information on this topic, check out our blog posts looking at five brands that have reaped rewards after adopting responsive design and a more in-depth look at exactly what the technology is and why it is so important…

By David Moth March 28th 2013 11:33

Kershaw knives

Smythson

LV=

Macdonald Hotels

Wythe Hotel

Cocosa

EE

Beads Direct

Indochino

Nixon

Article User Experience and Usability

How to create the perfect infographic

Once a fun and useful way of presenting data in an easy-to-digest format, infographics have been overused to the point that their reputation is close to ruin.

And yet the truth is that they are still a brilliant way of gaining shares and, more importantly, links back to your site. Our regular infographic roundup remains one of the most consistently popular posts each week.

The trick is to avoid churning out an ugly, unreadable infographic just for some cheap exposure, and concentrate on creating something genuinely valuable for a specific audience. We’ve previously blogged five free online tools that can help with this process.

At Distilled’s LinkLove conference infographic designer Claire Stokoe gave a talk on how to create the perfect infographic, and it turns out that the fundamentals aren’t that difficult. However getting it right takes a bit more effort.

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How to boost conversions by increasing motivation

Early stage motivation Every digital marketer knows that failure to motivate people to take action hurts your conversion rate and costs you money.

What you may not know is that influencing motivation involves more than just a good product description or use of techniques like social proof.

Reading this post will give you a new perspective on how to influence motivation throughout your conversion funnel. You will also discover some new ideas which you can test on your own website to boost conversions.

Article Strategy

55% of businesses plan to increase digital marketing budgets in 2013

More than a third of companies (39%) plan to increase their digital marketing budgets this year at the expense of other channels, according to the new Econsultancy and SoDA Digital Marketing Outlook Report 2013.

A further 16% of respondents said that they would be increasing digital budgets alongside overall marketing spend, while just 11% said they planned to decrease the amount allocated to digital marketing.

Overall it shows that brands are confident of the value of digital marketing and are backing that up with increased investment.

The SoDA Report 2013 includes a survey of 814 marketers, of which more than 84% were key decision makers and influencers, including CMOs, VPs, and directors.

Article Social advertising

Three examples of FMCG campaigns across TikTok, AR and shoppable video

Despite issues like brand safety and ‘signal loss’ – a term used in the ad industry to refer to attribution difficulties in the wake of new privacy and anti-tracking measures – social media remains a priority for marketers who are eager to reach engaged consumers. Marketers are also using contextual advertising to do so, creating […]

Article People and Skills

A day in the life of… Joaquín Cuenca, CEO & co-founder of Freepik Company

Joaquín Cuenca is CEO and co-founder at Freepik Company, parent company of image bank Freepik and other digital design websites. In this ‘Day in the Life’, we find out more about Joaquín’s role, the growth of Freepik, and wider trends in visual web design. Tell me about your role… What does a typical day look […]

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