daniel gilbert

Daniel Gilbert

About Daniel Gilbert

Daniel Gilbert is CEO of Brainlabs.

The division between strategy & execution is meaningless in a biddable world

The differences between the digital and pre-digital era of advertising aren’t as big as many like to think.

Underlying any marketing campaign, there is still (as there was in the past) a big idea that unifies communication across every channel, a distribution plan, an audience strategy, a measurement strategy, and a set of objectives.

Google Shopping clicks for 20% cheaper in the EU: this is not a drill

Do you remember all that fuss about Google Shopping being anti-competitive?

For those of you who don’t, roughly a year ago the European Commission fined Google €2.4bn for favouring its own shopping comparison service ahead of competitors, and asked it to find a way of levelling the playing field. 

12 months later, and we have Google’s answer. And it’s great news for advertisers!

How to get the most out of audience data in programmatic

One of the great advantages of programmatic is access to audience data.

On top of the first-party data a business might hold, there is an enormous supply of third-party data that can be added to enhance targeting. Despite this, a CIM report this year found that 50% of all marketing is deemed ‘irrelevant’ by the audience it reaches.

google ads

An AdWords script to reverse Google’s new ‘close variant’ matching

AdWords is ending exact match. Here’s a script to stop ‘close variant matching’ and keep exact match…exact.

Every so often, Google announces a change to AdWords that has significant consequences for account management.

Last year the big shift was the introduction of Enhanced Campaigns, the main element of which was the merging of desktop and tablet targeting settings and the loss of the ability to exclusively target mobile devices.

Now we’re on the cusp of Google’s latest alteration going live: the removal of strict exact keyword matching.

AdWords scripts: scan your landing pages and put an end to errors

Welcome back to our Intro to AdWords scripts series where we’re training you to automate your account management using scripts. 

Landing pages with broken URLs can wreak havoc in your AdWords account.

Whether the links have moved or were inputted incorrectly from the start, the outcome is the same: you’re paying for dead-end clicks. 

This week’s article will be an introduction to automated destination URL checking in your AdWords account.

We’ll go through a basic URL checking script and explain what’s going on, line by line.