Enter a search term such as “mobile analytics” or browse our content using the filters above.
Check your spelling or try broadening your search.
Sorry about this, there is a problem with our search at the moment.
Please try again later.
Do you want to find out how your marketing peers are planning on spending their budgets in 2014?
Are you curious about which channels, disciplines and technology platforms that companies are prioritising?
Then complete the Econsultancy/Responsys Marketing Budgets Survey 2014, and in return you’ll receive a free copy of the report in advance of the official publication.
The 2013 version of the Marketing Budgets Report, published back in February, gave some brilliant insights into the different channels that marketers would be investing in over the following 12 months.
For example it found that 54% of companies surveyed intended to increase their overall marketing investment in 2013 (up from 45% in 2012), while 71% reported increases for their digital budgets this year (up from 68%).
More specifically, the three types of marketing technology that companies were most likely to be increasing investment in during 2013 were analytics (46%), CRM (45%) and content management systems (41%).
The annual survey, which takes 5-10 minutes to complete, contains questions about spending trends across digital and offline channels.
As mentioned, those taking part in the survey receive a free copy of the final report in advance of its official publication, which equates to a saving of £450 (€550/$695).
So next time you settle down for quick break with a cup of tea and a mince pie, click this link and earn yourself a free Econsultancy report by answering our short, confidential survey on your plans for 2014.