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The desktop is still a big part of buying gig tickets and associated travel and accommodation, but is that what users want?

As more people try to use mobiles on the go, to buy tickets etc. when they first hear about a gig, the opportunity is there for an app that encapsulates the live music experience, including sharing socially before and after the event.

This opportunity is one GIG BUDDY is hoping to capitalise on. it's a joint venture by SEE Tickets and PayPal, and built by RE:SYSTEMS. I spoke to Tim Hutchinson, Director of RE:SYSTEMS (who built the app), to get a flavour of this new service.

If you've used the app, let me know what you think.

In one sentence, what is your product/service?

The GIG BUDDY app aims to enhance every stage of a fan’s live music experience, from the initial ticket purchase, pre-booking and planning travel, accommodation and restaurants, to accessing exclusive offers, view backstage content before, during and after a show, tour pre-sales from favourite artists, and share moments with friends via social media.

What problem(s) does it solve?

The app augments many different data streams and quality partner offers into one app, in a way that has not been available to music fans before.

What are your immediate goals?

To get as many fans logged into GIG BUDDY and going to more live music gigs – then telling us and their friends, through GIG BUDDY, about their experience.

What were the biggest challenges involved in building the tech or your team?

Working with multiple partners and delivering a coherent experience across multiple platforms.

How will the company make money?

GIG BUDDY itself does not make money. Revenue for partners is achieved through promoting and selling tickets, merchandise etc. through the app.

Martin Fitzgerald, CCO of SEE Tickets, explains how mobile is a huge priority for their company:

We’ve been seeing phenomenal growth through SEE’s mobile ticket stores over the last 12 months. So much so that for some events, sales via a mobile device now outstrip desktop and tablet sales combined.

Having our entire inventory, approximately 40,000 events, available via the GIG BUDDY platform, combined with the ease of purchase via PayPal, will only accelerate this growth further. It’s an exciting project to be involved in and I’m confident it will deliver some great results for customers and artists alike.

Who is in your team?

The RE:SYSTEMS team consists of: Tim Hutchinson (Director), Nick Gallon (Head of Mobile).

We also have iOS, Android and PHP developers, as well as a UX/UI designer and a tester.

Where would you like to be in one, three and five years’ time?

The mobile and web agency everyone wants to work with and work for.

Other than your own, what are your favorite websites / apps / tools?

When asked this, I think about what are my companion websites and apps… what do I use and rely on regularly, for example: BBC News, Twitter, Strava, Basecamp, Skype, Spotify.

Ben Davis

Published 8 April, 2014 by Ben Davis @ Econsultancy

Ben Davis is a senior writer at Econsultancy. He lives in Manchester. You can contact him at ben.davis@econsultancy.com, follow at @herrhuld or connect via LinkedIn.

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