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jack carr

A day in the life of... a performance manager at a media agency

Performance marketing – the client only pays for results – is surely thriving in the current murky landscape of dodgy impressions and fake followers.

So let's talk to a performance manager, Jack Carr, from digital agency NMPi.

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The best digital marketing stats we’ve seen this week

Let’s delve into some stats, shall we?

This week’s roundup includes news about product thinking, programmatic media, and artificial intelligence. Be sure to check out the Internet Statistics Compendium while you’re here - there's lots more included.

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How retailers can use service design to help create online experiences

What is service design and how is it relevant for retailers creating excellent experiences?

Let's start with a definition...

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Four ways retailers should start preparing for Black Friday in summer

According to the Office for National Statistics, there was a 1.5% decline in volume of UK sales last December (month-on-month) following a particularly strong November. 

The drop was seemingly due to consumers buying earlier in order to take advantage of Black Friday sales.

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Six tips for influencer marketing success

Brands have embraced influencer marketing and are now collectively spending billions of dollars a year on influencer marketing campaigns.

But despite the spend, many brands aren't realizing influencer marketing's full potential. 

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bidding

Demand-based bidding: A smarter way to run PPC campaigns

Most bidding in AdWords involves looking retrospectively at performance data and making bid changes to optimise towards a certain target.

But this approach seems a little backwards when you consider that it completely ignores changes in trading conditions that affect demand for products and services that are happening in real time.

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meeting search intent model

Meeting search intent: A model for measuring success

Whether it’s due to the impact of GDPR or a consequence of the move towards a voice-activated Internet, the word on the lips of leading digital marketers right now is intent. 

What’s a user’s intent? How do you identify that intent? How do you match intent with your digital activity and show the user that your business can help?

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wimbledon logo

How Wimbledon is using AI to enhance the fan experience

From strawberries and cream to its all-white dress code, Wimbledon is a sporting event steeped in tradition. 

But while many of its famous traditions have remained the same since it began in 1877, Wimbledon has also been quietly innovating - particularly when it comes to technology and data. 

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roundtable

How brand marketers are optimizing customer experience in 2018

Improving the customer experience continues to be a top priority for brand marketers.

In our most recent Digital Intelligence Briefing, our survey of more than 2,800 company marketers revealed that 'optimizing the customer experience' remains the top choice for the single most exciting opportunity in 2018. 

But how are brand marketers executing this strategy? What exactly are they doing to optimize their customer experience?

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zoe governo

A day in the life of... head of client retention at a referral marketing platform

If you're into growth hacking, referral marketing, customer acquistion, performance, then this 'day in the life' is for you.

Zoe Gove is from Mention Me, a refer-a-friend platform. Here's her day...

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A mobile Ads.txt is needed as fraudsters pounce on shortcomings

The digital ad industry has made significant strides in the past year in its fight against ad fraud.

One of the biggest: Ads.txt, an IAB standard that offers a means to defend against inventory spoofing and unauthorized sellers.

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How top-performing digital companies use “product thinking” to succeed [Stats]

In order for companies to succeed in the age of digital transformation, it is not only critical to be able to design, build and maintain digital tools and platforms, but also to support those tools with the right way of thinking.

Some businesses are achieving this by combining product development techniques from the world of software development with a start-up mindset, an approach known as “product thinking”.

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