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Author: Ben Davis

Ben Davis

Ben Davis is a senior writer at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

made.com

MADE.COM on the value of social commerce

Though social is now recognised as an integral part of the marketing mix, many still question its place in commerce.

That's why it was so fascinating to catch up with Hannah Pilpel, social project manager at MADE.COM, to find out what value the brand finds in social.

Hannah revealed some stats as to the monetary value of a social shopper, as well as sharing the brand's channel insight.

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sylvie hall

A day in the life of... a food & drink startup entrepreneur

I always love hearing about food and drink startups, especially on Dragon's Den (or Shark Tank).

And with the rise of online subscription services in FMCG, food and drink brands are springing up all over the internet.

Sylvie Hall is co-founder of EatCleanTea, a brand of matcha tea that you can buy online, subscribe to, or look for (soon) in stockists on the high street.

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tmall

A beginners' guide to Alibaba's Tmall

For those of you new to Tmall, Alibaba's B2C marketplace, I thought I'd write a brief introduction.

I've included detail of market share, sales, delivery, payment, brands and more.

And for more on this topic, download our China Digital Report, Q1 2016.

1 comment
chart

10 funky digital marketing stats from this week

This week's stats include YouTube ads, emojis and email, product descriptions, digital budgets and much much more.

They're funky, because I've run out of good adjectives.

For more statistics to build a business case or simply impress your friends, see the Internet Statistics Compendium.

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airbnb guidebooks

10 examples of great travel marketing campaigns

Great marketing creative is always popular on the Econsultancy blog.

Thus far, I've enjoyed rounding up some campaigns from big brands (e.g. IKEA and Lowe's).

Now, I want to pick some pearls from across a sector. This week, I've chosen travel - enjoy!

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waitrose tmall

China: How can Waitrose profit where ASOS couldn't?

Last week, Waitrose announced it would sell 30 products through the Royal Mail online shop on China's Tmall.

Such inauspicious beginnings in its 59th international market could, Waitrose said, turn into its biggest overseas market in three to five years.

But, so shortly after ASOS decided to mothball its Chinese website, why is Waitrose so confident?

5 comments
royal family website

Confusing UX: The new Royal Family website reviewed

My editor pointed out that this article might just be treason.

Low-level treason, but treason nonetheless.

Well, now you know the lengths to which I will go to champion good UX.

Here are some things to note about the new Royal Family website, a place of great content and slightly confusing user journeys.

4 comments
ai

15 examples of artificial intelligence in marketing

Artificial intelligence (see the Wikipedia definition), specifically machine learning, is an increasingly integral part of many industries, including marketing.

Here are a whole bunch of case studies and use cases, as a complete primer for AI in our industry.

5 comments

Digital marketing budgets are growing (but are marketers battle-weary?)

Though digital marketing budgets are growing in 2016, there are signs of frustration among marketers when it comes to winning boardroom and organisational battles.

Our seventh annual Marketing Budgets Report 2016, sponsored by Oracle Marketing Cloud, was published this week.

The survey of almost 500 company and agency marketers reveals some important trends...

2 comments
joss davidge

A day in the life of... Director of the Unexpected

Two of the most-loved things about our industry are undoubtedly experiential marketing and people with silly job titles.

I'm sure Joss Davidge, Director of the Unexpected at BEcause, won't mind me saying that.

2 comments
people

How are brands using people-based advertising?

People-based advertising is the use of first-party data to identify known individuals within an advertising ecosystem.

The data is selectively shared with publishers, reaching real people where they congregate online.

So, which solutions are brands using to do this and to what end?

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digital adspend iab

10 action-packed digital marketing stats from this week

It's been a fine week for digital marketing and ecommerce stats.

So, if you're at all interested in travel and social media, PR and advertising codes, PC shipments, UK adspend, data breaches, email subject lines, B2B customer experience or the 'single customer view', reader, you're in luck.

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