Author: Ben Davis

Ben Davis

Ben Davis is Deputy Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

All the digital news you missed this week

If pasties and porn aren't enough to tempt you to read our roundup of this week's digital news, I don't know what is.

I am not offering you a rather crude bribe, I promise all will become clear if you keep reading.

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types of innovation lab

What is an innovation lab and how do they work?

Innovation labs are springing up everywhere, with fintech a particular bright spot over the last year.

Looking at Google News results from September 2016 for fintech alone, I can see intiatives from Deutsche Bank, Royal Bank of Canada, Fidor, BMW, PayPal and many more.

Labs are now commonplace across industries from retail, to telecoms and travel.

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email

Four email marketing basics to always keep in mind

Econsultancy has published a new report titled The Fundamentals of Email Marketing.

Subscribers can download the report in full. Here, I have picked out just a few slivers of wisdom.

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ai person

Could AI kill off the conversion optimisation consultant?

I have written a little bit about artifical intelligence in recent months. Enough to improve my superficial knowledge of its application in marketing.

What seems obvious is that much like most martech, AI will not endanger many jobs in the medium term. It merely creates more sophistication and more jobs, perhaps.

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mobile devices

The best APAC digital marketing stats from October 2016

The continuing pre-eminence of mobile devices is a major theme of this month's APAC statistics.

There are also stats on iOS app spend in China, ad tech adoption in Australia, and mobile adspend in India.

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nike email

Nike vs. adidas vs. Under Armour: Email signup & welcome

Nike, adidas and Under Armour. Sworn enemies.

I'm going to rank the three on their email signup visibility, value offer and velocity, as well as the content in their welcome emails.

By the end, we will have crowned a winner.

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whatagraph

Start Me Up! Whatagraph turns analytics data into infographics

In our Start Me Up series we profile young digital companies, and this week it's the turn of Whatagraph.

I spoke to marketing manager Giedrė Dubiševaitė about the data visualisation software.

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vine

All the digital news stories you missed this week

This week's tinder box of digital news has included Shakespeare, Slack, AI (as usual), Vine, a humongous acquisition and Donald Trump (as usual).

Why not read it while eating some seasonally-appropriate porridge with a topping of your choice?

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raise a cup - starbucks

Cause marketing: Examples from Uber, Starbucks & JetBlue

Cause marketing seems to be pretty noticeable at the moment.

Though cause marketing has been around for about 50 years, the internet has undoubtedly revolutionised charitable giving and brand involvement.

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southampton fc badge

Can Southampton FC break the hegemony of crap football websites?

I think of football (soccer) club websites much as I do automotive websites; traditionally pretty poor and, dare I say it, a reliable indicator of little digital knowledge at a board or senior management level.

The stereotypical Premier League club website would have a big interstitial with a button to 'enter site', then a clunky UX that's too busy, not mobile-friendly, or both.

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signage

13 inspiring examples of design thinking from Japan

As digital technology becomes more sophisticated and penetrates more parts of our lives, the importance of design thinking increases, too.

Earlier this month, I was lucky enough to spend a week or so in Japan and there were several bits of everyday and unassuming design that struck me.

Though these were not digital examples, I thought I should share them anyway to provide a bit of inspiration.

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Three brands succeeding in connecting online and offline experiences

It's still sometimes difficult to think of brands that have managed to seamlessly join online and offline experiences.

In this post we look at three such brands doing just that.

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