Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

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The best APAC digital marketing stats from January 2017

Do Australian B2B marketers lack strategy? Are Chinese advertisers focusing on the right trends for 2017?

January's roundup of digital marketing stats from APAC includes some fascinating studies. As ever, if you want more stats, check out Econsultancy's Internet Statistics Compendium.

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content calendar

Content planning doesn't need hundreds of different tools

There are loads of blog posts on the internet about content planning tools. Econsultancy has published a few of them.

It's easy to get overwhelmed by hundreds of tools out there for so many different tasks - analytics and social listening, ideation, workflow management, content creation, calendarisation etc.

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monzo

Prudent UX for banking? Monzo designs 'positive friction'

How does digital technology enable the customer to manage their finances? Does your banking app check up on your spending?

The mobile is the device that should have transformed the way consumers manage their finances. And though there is now a slew of transfer/payment apps, and many banking apps are some of the slickest you'll ever use, their functionality rarely addresses a very common customer need - 'How can I protect myself from spending too much?'

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user stories

Marketers, go back to your roots with user stories

The most important tenet of service design is working with user stories in mind.

This obsession with user centricity is creeping across business - is there any company exec that hasn't expounded to the press that "the customer is at the heart of everything we do"?

Thankfully, there's a renewed focus on the customer among marketers, too.

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watson

All the digital news stories you missed this week

New ad products from Google, Watson buying media, Trump using psychographic profiling - an interesting week in digital news.

Here's your roundup...

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seo

What is technical SEO? And why is it important?

Technical search engine optimisation (SEO) describes the efforts of a webmaster to ensure their website is compatible with search engine guidelines, and can be indexed and ranked for keyphrase searches accordingly.

Whilst marketers perhaps best understand the implications of getting SEO wrong, it is often developers that implement technical SEO decisions.

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patagonia blog

The virtuous cycle of transparency: 10 of the best company blogs

Jeff Weiner, CEO of LinkedIn, coined this phrase.

He said, "I’ve come to learn there is a virtuous cycle to transparency and a very vicious cycle of obfuscation. People have an insatiable curiosity, and if they’re officially denied access to information, they’re going to dig for it on their own."

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office space

How does the biggest company you've never heard of recruit digital talent?

You might not have heard of RS Components, and that's one of the challenges for the company's HR department.

With a digital talent shortage acknowledged by the UK Government to cost its economy £63bn a year, how does an electronics distribution company headquartered in Corby, a place synonymous with the decline of the UK steel industry and once known as the largest town in Europe without a railway station, attract the brightest and best?

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nyt

Content strategists take heed! 10 lessons from The New York Times' 2020 report

The New York Times is a massive media brand wrestling gamely with digital.

The leaking of an internal document in 2014, detailing a struggle to innovate, made the fight pretty public.

Last week, The NYT published the 2020 report listing the newsroom's 'strategy and aspirations' - it's particularly interesting for journalists and subscription businesses, but I thought I'd pick out some quotes of general interest for content strategists.

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aaron barefoot

A day in the life of... an SEO account manager

What is it like to work in the world of SEO, that most mythologised of marketing disciplines?

Aaron Barefoot, SEO Account Manager at Threepipe, reveals all.

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pounds

What is zero-based budgeting? And what are its benefits for marketers?

Ashley Friedlein has recognised the importance of focus for marketers in 2017.

His trends essay for the year predicts the rationalisation of brand portfolios, supplier relationships and media partners. Focus, Ashley determines, can also be found with zero-based budgeting.

He writes that this is a way to "revisit a brand's purpose, promise, positioning and audience. Again, to ensure clarity of focus."

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rick and morty

All the digital news stories you missed this week

This week's digital news pales into insignificance against the backdrop of today's inauguration.

However, we've still rounded up the best bites, including a Zuckerberg 'burn', Twitter's ecommerce functionality and that schoolboy dream, the flying car.

Enjoy!

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