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Trendjackers as ever, we've already discussed Pokémon a plenty on the Econ blog.
But now I've caught up with Zappar co-founder and CEO Caspar Thykier, to give him his right to reply on the future for AR in the light of the gaming sensation.
Colour plays an important part in web design and ecommerce.
From little UX quirks and best practice, to stylish branding and aesthetics, I've rounded up 23 uses for colour in ecommerce.
Last week, lastminute.com group announced its new media business, The Travel People.
In such an interesting time for online advertising, I wanted to know what this means for lastminute.com group and the advertising on its sites.
Mirroring big publisher websites, is this a move towards more bespoke campaigns and away from standard display?
Yes, yes, we'll be talking about Pokémon.
But also Amazon's new programmatic creative video ads, ASOS' one-hour delivery, Nissan's autonomous cars and much more.
Here's your five minute update on the week's digital news.
I've been reading our CMO's Guide to Programmatic and publishing some highlights here on the blog.
For this post, I've concentrated on the trend of bringing programmatic in house. What's driving it and why?
Out of home (OOH) advertising is changing as more and more digital inventory is unveiled.
In this post, we look at the most important developments in digital OOH through the lens of six innovative brand examples.
Silicon Valley icon Steve Wozniak will headline this year's Festival of Marketing.
The personal-computer pioneer and philanthropist heads a packed lineup at the unique event, which takes place on 5-6 October in London.
Pokémon GO quickly drains your phone battery, crashes with alarming frequency, has a dodgy UI and is lacking instructions.
But still, the app is incredibly popular, with TechCrunch estimating 7.5m downloads in the US and SimilarWeb reporting 60% of these downloaders as daily active users. Nintendo's value, unsurprisingly, has sky-rocketed.
So, with augmented reality (AR) a big part of the game (enabling you to see and catch Pokémon), is this a breakthrough moment for AR?
Predictive analytics. What is it? What can it be used for in marketing? Is it easy to implement?
As the technology edges closer to maturity in digital, here's an introduction to predictive analytics.
Loyalty business Nectar provides an interesting case study for the state of marketing and retail in 2016.
The company was transformed in 2015 when it replatformed all of its consumer-facing channels to make them mobile first and digital, with its app now the subject of a major TV ad campaign.
I spoke to Nectar's MD, Will Shuckburgh, to get his thoughts on loyalty and marketing in a newly customer-centric world.
This week's digital news roundup will, as ever, give you everything you need to know, in a handy five-minute read.
From Snapchat and iOS 10 features, to retailer results and Google's latest AI implementation, there's lots you might have missed.
Sales and marketing are converging in many businesses. But why and how?
Econsultancy's latest Digital Transformation Best Practice Guide answers exactly those questions.
Here are some of the key insights.