Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

monty python plaque

Automating SEO: An introduction to Python

One of the most practical and inspiring talks at last week's Brighton SEO came from Anita Valentinova, on the topic of using Python to automate SEO.

Valentinova is a senior SEO specialist at VistaPrint, a company that runs 21 websites with over 40,000 webpages.

Unsurprisingly, automation is an attractive prospect when working at that scale and though Valentinova is a relative newcomer to Python, she explained how excited she was to try out new scripts in her day-to-day role.

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dark pattern

13 examples of dark patterns in ecommerce checkouts

Dark patterns are deceptive parts of a digital user interface, designed to trick the user into making a decision that benefits the business involved.

Darkpatterns.org is a terrific website conceived by Harry Brignull as part of a campaign to raise awareness of dark patterns. The site includes a roundup of the most common categories of dark patterns, as well as a hall of shame with examples submitted by the UX community.

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dinosaurs

The UX that time forgot: Online travel agents must step up

I recently booked a flight through eDreams (after searching on Skyscanner) and one small part of the booking UX jumped out at me as an artefact from the past, typical of a time when online customer experiences prioritised short-term revenue at the expense of brand and usability.

However far online travel agents (OTAs) have come, I'd argue there are still too many examples of UX that sails close to the wind.

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muriel alvarez

A day in the life of...a director of digital product management

Muriel Alvarez is Director of Product Management at Work & Co, an agency responsible for work such as Virgin America's fantastic 2014 website redesign and 2016 app.

In this week's Day in The Life, Muriel explains what character and skills her role demands.

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news

All the digital news stories you missed this week

This week's digital news has been full of interesting developments, from how Uber uses psychological tricks to motivate its drivers, to Google's new AI chips and a robot that makes perfect salads.

Trump and his administration get a mention, too, of course.

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youtubers

Should marketers be able to prove the ROI of influencers?

Are marketers doing enough to prove the ROI of influencers? Do they even need to?

Econsultancy has just published a discussion of the topic, titled Measuring the ROI of Influencer Marketing, in association with Fashion & Beauty Monitor.

Let's look at some of the issues.

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social media priority for apac clients

The best APAC digital marketing stats from March 2017

March's roundup of digital stats has a distinctly Australian feel, covering cross-channel marketing, customer experience and Instagram.

However, there's plenty more on APAC in general, including the revelation of China's most valuable brand.

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silos

Customer experience: 40% of companies say each department has its own agenda

Company silos. That least poetic of business metaphors is not going away anytime soon.

For all the articles about cross-functional teams and iterative ways of working, 40% of marketers admit that they are not adequately supported by other members of the organisation and that different departments have their own agenda.

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will anderson

A day in the life of... biz dev director at a media agency

Do you work in biz dev and want to see what agency life can offer you?

Well this week you can get some insight from Will Anderson, Business Development Director at biddable media agency, Journey Further, who is our latest 'day in the life' interviewee.

Here's what he does with his time...

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emoji

All the digital news stories you missed this week

Lots of items that feel significant in this week's digital news.

Ikea sells connected home stuff, a publisher sues an ad tech company, visual search comes to smartphones, and brains meld with computers.

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partridge

What the heck is strategy in the digital age?

What the heck is strategy?

If I worked for an agency or wrote for The Drum, I might ask "What the f#@k is strategy?" – this four letter word seems more apposite, given the amount of fluff written about digital strategy in particular.

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baidu brandzone

Tackling branded paid search in complex APAC markets

Local technology and expertise is the key to biddable media success in the APAC region.

I recently spoke to Hannes Ben, Chief International Officer at independent agency Forward3D, about the skills needed in APAC and the idiosyncracies of branded paid search.

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