Author: Ben Davis

Ben Davis

Ben Davis is Deputy Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

tango

The tango of data science and art: How agencies should work together on programmatic

How do creative and media agencies work together to ensure programmatic advertising is impactful?

That was the question for an esteemed panel of top agency bods at yesterday's Get With The Programmatic event.

Here's what they had to say...

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The customer experience revolution requires advertising with purpose

Whether you are in marketing and advertising or product design and management, it is impossible to avoid the term ‘customer experience’.

The two words litter agency pitches, vendor websites, trade press and conferences and, increasingly, job titles.

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tinsel

Five simple search marketing tips to prepare for the holiday season

We're getting to the part of the year where people start to moan about tinsel appearing already in stores.

Retail was ever this way - preparation is everything.

Here are five search marketing tips for the holiday season, to get ahead of the game.

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josh payton

A day in the life of... VP User Experience at Huge

This week, we're spending a day in the life of a UX professional within an innovative agency.

Josh Payton has been around since the dotcom boom, grew up in Seattle creating websites for punk bands, and is now a champion of company culture and hands-on creativity.

Let's hear what a UX head does with their time...

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amazon lockers

All the digital news stories you missed this week

Wow, this week's digital news was right on trend.

Chat bots, AI, ad networks, intelligent personal assistants - one can't help but feel the winds of change beneath our wings.

Reader, get stuck in!

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faceted search

What is faceted search and why should marketers care?

What is faceted search and why is it so important?

By looking at some examples, let's examine this trend and how it could impact on future user experience and digital strategy.

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ge instagram

10 examples of great GE marketing creative

GE obviously has some money behind it, but its marketing is not just about big above-the-line campaigns.

The brand has jumped on new platforms relatively early, and uses video and educational content to great effect.

Here are 10 examples of great GE marketing creative.

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influencers

What are the benefits of working with mid-level influencers?

The recent furore over the Kardashians' lack of transparency on Instagram has provided food for thought.

Influencer marketing with celebrities seems like a bit of a minefield; PewdyPie and Warner Bros being other high profile transgressors.

So, do mid-level influencers offer greater value through their passion and trustworthiness? Is transparency and engagement achievable? 

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Start Me Up! Tagvenue, the Airbnb of venues

Tagvenue was launched in August 2015, and it’s now the UK’s fastest growing venue search engine.

A dry subject, you might think, but the website is a delight and the venues often out of the ordinary.

We caught up with the team to learn more about the startup.

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Oooh, cars! We review the new Lamborghini website

Lamborghini launched a new website at the beginning of September.

We can be pretty sure the product photography will be good - that's the supercar stock in trade - but is the rest of the website any good?

Here, I examine what works, what doesn't, and what's up for debate.

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google shopping

Six clever ways to optimise Google Shopping campaigns

If you are an online retailer using Google Shopping, you'll want to make sure you get the most out of your ads.

Rob Watson, Head of Digital Marketing at Supplyant, gave a wonderfully practical talk on this subject at this year's BrightonSEO.

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mod cloth

Three ways brands can let their audience create their content

A Reevoo study found that 70% of consumers place peer recommendations over professionally written content.

So it's no surprise that user-generated content is an increasingly common sight, from rich product pages in ecommerce to sourcing ideas for product development.

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