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A well-oiled email marketing strategy can be unsurpassable in terms of ROI and audience engagement.
So, what are the myriad ways companies can keep their database plump and receptive and reduce unsubscribes?
Here are 10 ways.
The Economist has caught the eye of late, with notable successes in creative programmatic and experimentation with social platforms.
I caught up with Heather Taylor, Director of Content Strategy at The Economist, to ask a few probing questions.
There's a lot to know about paid search advertising.
To mark the release of Econsultancy's newly updated PPC Best Practice Guide, I've pulled together a brief intro to KPIs, budgets and resourcing for paid search.
The full guide is more than 350-pages long and includes the basics of setting up a campaign, to more involved cross-channel strategy.
At Econsultancy's recent Creative Programmatic conference, I was struck by a healthy scepticism towards some areas of personalization.
Then this morning I read a beautifully concise post from the Ad Contrarian.
I'll quote from both the conference and the blog post and you can make up you're own mind as to the dangers posed by personalization to the art of advertising.
On Friday, Google explicitly stated what it expects from bloggers who receive free products (read the blog post here).
In a nutshell: a prominent clarification of a commercial relationship, a no-follow link and content that isn't suspiciously hotchpotch.
We already knew this, so why has it peeved some SEOs?
Programmatic creative is a burgeoning area of ad technology.
Lots of new software is entering the market that allows ad creative to be produced and optimised quickly and at scale.
These technologies can be defined as CMPs or DCOs. So, what exactly are they?
Product descriptions have long been advocated as both a sales and an SEO tactic.
But is this a bit 'web 2.0', or even 'web 1.0'?
Here is some evidence that product descriptions could be a red herring.
Why am I comparing two well-known fashion retailers and their ecommerce sites?
Well, though many conventions of web design are well-established, it still surprises me how different ecommerce sites can be, even in the nuts and bolts of basket and checkout.
So, I thought I'd look at two quite different fashion retailers, and see how they match up.
This is potentially my favourite 'A day in the life' yet.
Sharon Ann Kean gives us an eloquent insight into the her role as Head of Product at Bloom & Wild, a startup that's innovating in ecommerce and delivery.
Tinder-style ecommerce apps have been gaining momentum of late.
Tunsy uses this same addictive UI but, interestingly, it's a marketplace, where multiple retailers can find customers.
I got the inside story from Mehdi Boumendjel, co-founder and CCO.
The recent Mayoral Tech Manifesto sets out proposals to continue London's development as a digital city, and has highlighted a talent shortage as its number one concern.
Though current immigration regulation is less of a concern for those businesses surveyed, the manifesto doesn't directly tackle the issue of the UK's possible exit from the EU (a central government affair).
Has the Brexit debate as yet ignored the ramifications for tech, an increasingly important industry in the capital?
29 Days later and it's time for another stats roundup from the Asia Pacific region.
February's roundup includes LINE, WePay, mobile and programmatic advertising in Australia, virtual reality in China, print (!), Japanese ad spend, Tmall, social media use and more.