Enter a search term such as “mobile analytics” or browse our content using the filters above.
That’s not only a poor Scrabble score but we also couldn’t find any results matching
Check your spelling or try broadening your search.
This service is currently undergoing maintenance.
Please try again later.
Author: Vikki Chowney
Vikki Morgan is head of community at creative communications agency TMW. She's a former journalist, most recently as news editor for Econsultancy.
Prior to that she was content editor for the JaguarFuture.com project, created by Jaguar to tell the stories behind the C-X16 concept car.
From 2009 - 2011 Vikki was editor of Reputation Online, a sister title to new media age at Centaur Media that presented both editorial and user-generated coverage of the digital PR landscape. During her time there she penned a weekly column for NMA on the same topic.
She helped to co-found The Really Mobile Project, contributing to the site regularly during its early life - and penned a monthly column for Communicate magazine throughout 2011.
She was part of the founding team of writers for BitchBuzz.com, an independent women’s lifestyle network with readers spread across the US & UK.
A G20Voice blogger for Oxfam at the London and Pittsburgh Summits in 2009, her work has featured in The Guardian, Mobile Industry Review, within Marketing Week and many others.
Vikki has also provided freelance consultancy to the likes of Vodafone, O2, Talk Talk and Big Yellow Self Storage.
In a previous life Vikki worked in PR, specialising in digital and social media for clients including Acceleration, ZYB, Skype and Vodafone.
Yesterday US retailer Sephora completed a ‘digital makeover’, which has over the past few months included the launch of a new website, mobile site, an iPhone app, plus the introduction of iPads (to look up products) and the iPod Touch (to help customers check out) to many of its stores.
So far, the iPhone app has been downloaded 2m times, and the retailer says that shopping from mobile devices grew by 300% last year.
The make-up and pharmaceutical company has also fully integrated with Pinterest, so that users can “pin” any of the 14,000 products on Sephora.com to their own boards.
DDB Worldwide has unveiled an ‘I Care’ button for Facebook, pitched as a more appropriate way to show support for charitable causes than the social network’s ever-present ‘Like’ alternative.
The world's first ‘I Care’ button is now live on MTV’s Voices hub, following a period of beta testing.
MTV describes the site as “an international platform that highlights socially positive and inspirational content produced by a select team of global correspondents, international and local music artists and MTV's audience”.
New stats from Socialbakers suggest that Sunday is the most engaging day for brands on Facebook, especially for the FMCG and Telecoms sectors.
The company reviewed user activity by the week and hour for over 10m Facebook pages and places to reveal a snapshot of the best times of the week to score maximum engagement for brands within social media.
LinkedIn has upgraded its Group Search functionality, shifting the focus to show what's actually being discussed within each group.
The changes mean that instead of relying a group’s title and description, which isn’t always the most accurate portrayal, you'll be shown the best results based on how well your search matches the conversations taking place.
Figures released today from the IAB show that UK online display advertising spend has surpassed £1bn for the first time, marking 13.4% growth for 2011.
This was included in the association’s bi-annual report, conducted by PricewaterhouseCoopers (PwC) which also states that total internet adspend has grown 14.4% to £4.8bn in 2011, up £687m year on year.
To correspond with a new focus on channels, YouTube has announced a new ad model that will see the site attempt to monetise partnerships with Reuters, Sony, Warner Brothers, Universal – and just this week, Disney UK.
The new channel sponsorships will include display, overlay and pre-roll ad options for 96 different channels, all providing original content to YouTube, with pricing varying according to sector and length of contract.