Author: Vikki Chowney

Vikki Chowney

 Vikki Morgan is head of community at creative communications agency TMW. She's a former journalist, most recently as news editor for Econsultancy. 

Prior to that she was content editor for the project, created by Jaguar to tell the stories behind the C-X16 concept car. 

From 2009 - 2011 Vikki was editor of Reputation Online, a sister title to new media age at Centaur Media that presented both editorial and user-generated coverage of the digital PR landscape. During her time there she penned a weekly column for NMA on the same topic.

She helped to co-found The Really Mobile Project, contributing to the site regularly during its early life - and penned a monthly column for Communicate magazine throughout 2011.

She was part of the founding team of writers for, an independent women’s lifestyle network with readers spread across the US & UK. 

A G20Voice blogger for Oxfam at the London and Pittsburgh Summits in 2009, her work has featured in The Guardian, Mobile Industry Review, within Marketing Week and many others. 

Vikki has also provided freelance consultancy to the likes of Vodafone, O2, Talk Talk and Big Yellow Self Storage.

In a previous life Vikki worked in PR, specialising in digital and social media for clients including Acceleration, ZYB, Skype and Vodafone.

Budweiser strengthens FA Cup ties with Aurasma

Budweiser, to promote its sponsorship of the FA Cup, has updated its Man of the Match app to allow users to pose with a replica of the trophy by pointing their smartphone at a branded beer mat.

Budweiser Interactive is a new section within the app, powered by augmented reality technology Aurasma, and brings to life “anything from an advertisement in a match day programme to a beer mat”.


China, the world's largest online population: infographic

China is now responsible for over a half a billion web users (greater than the total population of the EU), following a short period of tremendous growth.

This means that more than one in five people with online access are Chinese, up from 200m in total in 2007.

It was also on track to surpass 1bn mobile connections in Q1 of 2012, with market penetration currently estimated at 72%.


Sephora says shopping via mobile grew 300% last year

Yesterday US retailer Sephora completed a ‘digital makeover’, which has over the past few months included the launch of a new website, mobile site, an iPhone app, plus the introduction of iPads (to look up products) and the iPod Touch (to help customers check out) to many of its stores.

So far, the iPhone app has been downloaded 2m times, and the retailer says that shopping from mobile devices grew by 300% last year.

The make-up and pharmaceutical company has also fully integrated with Pinterest, so that users can “pin” any of the 14,000 products on to their own boards.


The tag revolution: infographic

One of the hottest topics from Digital Cream London 2012 last month was attribution.

Though not neccessarily the sexiest of subjects, the potential to use this to directly measure which marketing activities are driving conversions is huge.

As DC Storm's Seth Richardson outlined for us, the real value is the long term campaign and budget optimisation benefits.


DDB unveils Facebook 'I Care' button on MTV Voices

DDB Worldwide has unveiled an ‘I Care’ button for Facebook, pitched as a more appropriate way to show support for charitable causes than the social network’s ever-present ‘Like’ alternative.

The world's first ‘I Care’ button is now live on MTV’s Voices hub, following a period of beta testing.

MTV describes the site as “an international platform that highlights socially positive and inspirational content produced by a select team of global correspondents, international and local music artists and MTV's audience”.


What we've been reading this week: UK edition

Here are the stories and links we’ve tweeted, posted, passed around the UK office and shaken our heads at.

Check back later to get the skinny on what our US team has been reading too.


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UK job moves: Carat, GroupM,, Yahoo

Once again we compile the most senior, surprising and influential job moves in the UK.

This time we cover fresh blood at Carat, a new division for GroupM, a huge hire for and sad news at Yahoo.



Socialbakers reveals Sunday is the most engaging day on Facebook

New stats from Socialbakers suggest that Sunday is the most engaging day for brands on Facebook, especially for the FMCG and Telecoms sectors. 

The company reviewed user activity by the week and hour for over 10m Facebook pages and places to reveal a snapshot of the best times of the week to score maximum engagement for brands within social media. 

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LinkedIn changes Group Search to filter by conversation

LinkedIn has upgraded its Group Search functionality, shifting the focus to show what's actually being discussed within each group.

The changes mean that instead of relying a group’s title and description, which isn’t always the most accurate portrayal, you'll be shown the best results based on how well your search matches the conversations taking place. 


Nissan launches official eBay store

Nissan has partnered with Pentagon Interactive to launch an official merchandise and accessories shop on eBay. 

Launched today, Nissan is the second car manufacturer to work with the e-commerce provider on an eBay-based marketplace – following the success of BMW Direct.  

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IAB stats suggest UK online adspend hit £4.8bn in 2011

Figures released today from the IAB show that UK online display advertising spend has surpassed £1bn for the first time, marking 13.4% growth for 2011.

This was included in the association’s bi-annual report, conducted by PricewaterhouseCoopers (PwC) which also states that total internet adspend has grown 14.4% to £4.8bn in 2011, up £687m year on year.


YouTube unveils new ad model for channel sponsorships

To correspond with a new focus on channels, YouTube has announced a new ad model that will see the site attempt to monetise partnerships with Reuters, Sony, Warner Brothers, Universal – and just this week, Disney UK.

The new channel sponsorships will include display, overlay and pre-roll ad options for 96 different channels, all providing original content to YouTube, with pricing varying according to sector and length of contract.

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